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Did Higher Education Embrace Inbound Marketing in 2016?

Posted by Tod Meisner on Jan 18, 2017 9:00:00 AM

Higher education institutions continue to lead many industries in the size of their social media audiences. This potential reach makes social media an easy and natural way to spread various messages to prospective students, current students, parents, and alumni.

Social media is also a key component to a solid Inbound Marketing strategy. So, you may think that higher education institutions are a leading the way when it comes to Inbound Marketing. But did higher education embrace inbound marketing in 2016? You may be surprised to learn they still have some work to do.

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Topics: higher education, Inbound Marketing

Did Inbound Marketing Stumble in 2016?

Posted by Don Crow on Jan 11, 2017 9:01:00 AM

Even the most casual observer of Verge Pipe Media over the past six years would probably remark, "that team is ALL IN on Inbound Marketing." And that would be a very true and informed remark. Since I left the world of outbound marketing at AOL in 2006, I have made a point to build the agency I believed the marketing world, and even the consumer of today wants deserves.

But much like my Superhero man crush, Batman, I've come to learn that Inbound Marketing is the hero the social media - mobile connected world deserves, but not always the one it needs right now.

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Topics: Inbound Marketing

Top 3 Ways an Inbound Agency Adds Value

Posted by Tod Meisner on Jan 4, 2017 9:00:00 AM
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Topics: Inbound Marketing

Using Instagram Live to boost campus live events

Posted by Don Crow on Dec 20, 2016 9:30:00 AM

Somewhere in the midst of Thanksgiving plans, finals, December graduation, and campus clearing out for the winter break, Instagram Live began rolling out.

What that means is you have one more "Live" offering to add to the growing list of apps and services which offer users a way to broadcast their every moment, any time they choose.

Instagram's stories and other additions in the past 12-18 months have been seen by many as positioning to combat the rise of Snapchat and its latest "Live" offering completes the circle of visual content options Instagram offers natively.

That's good news for on-campus communicators and marketers! There are two reasons we're excited and believe you should be too:

  1. College students love events
  2. College students use and love Instagram

Knowing the two above, we're going to give you a brief list of ideas to help in using Instagram Live to boost campus live events.

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Topics: Instagram Live

Why Christmas Commercials are the Best at Attracting and Delighting

Posted by Cody Lunsford on Dec 15, 2016 9:00:00 AM

As the song goes, it's the most wonderful time of the year. More specifically, it's the most wonderful time of the year for commercials. Some may argue that Super Bowl has better commercials and while they may be flashier and funnier, Christmas commercials tug at your heartstrings, make you feel warm and fuzzy, and maybe, just maybe, make you cry. Christmas commercials are incredible at both attracting and delighting, attracting people who may not know about their brand and delighting those who are already fans. The reason that the successful Christmas commercials work really well is because they choose to tell a story and focus on how the customer is feeling during the holiday season, rather than simply sell a product. We've talked before about leveraging video content, but let's put a Santa Hat on that idea as we take a look at some of the best Christmas Commercials and why they work so well. 

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Topics: Video Content

Creative Holiday Campaigns

Posted by Kayla Jolly on Dec 13, 2016 9:00:00 AM

Just before Thanksgiving, holiday marketing campaigns begin to consume our digital world. In fact, some brands have had their most successful campaigns during the holidays. Since this season is overwhelmingly the most popular time to market, there isn’t a better opportunity to connect with potential clients.

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Topics: Brand Marketing

Millennials Obsession With Nostalgia

Posted by Catherine Andrews on Dec 8, 2016 9:00:00 AM

When I think of millennials in the marketplace, I think "trendsetters". This is not to be seen as cocky, but millennials have definitely made some drastic changes in the marketplace with their unique shopping style. Although some companies ,like Buzzfeed, have captured millennials attention, it has taken quite some time for most to feel like they have some sort of handle on how to market to millennials. (For more on how Buzzfeed markets to millennials, click here) It is a difficult task to try to market to such a large and diverse group of people, but one way companies have tried to tackle this feat is through nostalgia.  

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Topics: Brand Marketing

Reputation Is Everything; Don't Let Social Media Ruin It

Posted by Melissa Cook on Dec 6, 2016 9:00:00 AM

Reputation is everything. Let me repeat that. Reputation is everything. As a business, what your customers think of you can literally make or break you. How you portray yourself online is how potential customers will see you and judge whether or not you are trustworthy or professional. Social media is a powerful tool, and if you use it properly, it can do wonders for your business. We wanted to give you a little advice on how to maintain your positive reputation online so we broke it up into 3 categories: audience, content, and personal branding. 

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Topics: Social Media

RFID Applications in the Sporting World

Posted by Tod Meisner on Dec 1, 2016 9:00:00 AM

RFID is a proven technology that's been around since at least the 1970s. However, it's been too expensive and too limited to be practical for many commercial applications until recent years. Now that the costs associated with making tags have decreased, RFID tags can solve many of the problems associated with manufacturing and the supply chain. The tags can be embedded or encased in packaging for weather-proofing and greater durability. Tags also have microchips that can store a unique serial number for every product manufactured around the world.

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Topics: RFID Technology

How to Leverage Video Content in Inbound Marketing

Posted by Don Crow on Nov 29, 2016 9:00:00 AM

Let's face it, more and more people are opting out of reading long form content in favor of well done videos which can, "show and tell" often in less time and in a more compelling way than eBooks and white papers. If you're like me though, you got started in Inbound Marketing with a conversion path that included eBooks, white papers, and written guides. A few years later, we added in Infographics and today - it's increasingly video.

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Topics: Inbound Marketing, Video Marketing

The VPM Blog

How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!

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