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Content isn't King, the Customer Is

Posted by Don Crow on May 24, 2016 5:18:18 PM

I'm currently attending Digital Summit Atlanta 2016 and thought I'd share some of the energy and ideas that bubbled up during Day 1.

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Topics: Inbound Marketing, digital marketing

Simple Instagram Marketing Tips To Increase Engagement

Posted by Tod Meisner on May 20, 2016 9:00:00 AM

Instagram is increasingly becoming “the” platform for brands to reach the elusive Millennial demographic. A recent study says that 90% of Instagram users are younger than 35. Instagram also boasts an average per-follower engagement rate of 4.21%.

The numbers don’t lie.

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Topics: Brand Marketing, Social Media, Inbound Marketing

There are no "Hacks" in Inbound Marketing

Posted by Don Crow on May 19, 2016 7:00:00 AM

What do we mean by "Hack" in this sense....Hacking might be characterized as ‘an appropriate application of ingenuity’. Whether the result is a quick-and-dirty patchwork job or a carefully crafted work of art, you have to admire the cleverness that went into it.

I’m going to offer you a, “blog hack” right now that will save you from having to read this entire post: there are no shortcuts in a well-defined inbound marketing strategy. There is however, using the explanation above, a lot of ingenuity and cleverness going on behind the scenes.


That’s right, there are no hacks in Inbound Marketing. 

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Topics: Inbound Marketing

Creating Compelling Content for "Boring" Industries

Posted by Tod Meisner on May 12, 2016 9:00:00 AM

Selling a service can be hard, especially a B2B service that may be considered “boring” to the average person. At Verge Pipe Media we pride ourselves on figuring out the problems that keep our clients up at night. The pain points, if you will, that we can help them solve to effectively get the conversions for which they are looking.

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Topics: Content Marketing, Inbound Marketing

3 Reasons Your School Isn’t Winning on Social Media

Posted by Don Crow on May 10, 2016 8:00:00 AM

Recently I had the good fortune to meet with a Senior Vice President at a small private college in a nearby state. Among the many things we found they were doing well was remarketing. I got bold and asked which agency they were working with because I wanted to position my agency in a head-to-head test.

“We’re not using an agency for our digital initiatives,” he responded.

That next one second felt like an eternity as I had to process, “Impossible!” and, “Does this guy think I’m that stupid?”

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Topics: higher ed marketing

4 Ways Brands Can Use Social Media

Posted by Caroline Thompson on Apr 28, 2016 8:00:00 AM

Social media has taken over the way brands market their products. Companies now have a direct line of communication to the public. These outlets give people the chance to express their concerns or positively praise a brand or company. This also gives brands the freedom to interact with their customers and gain constructive feedback.

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Topics: Social Media, Inbound Marketing

Are Your Alumni and Students Connected?

Posted by Megan Anglin on Apr 27, 2016 8:00:00 AM

Higher Ed institutions are always searching for ways to connect students and alumni. Alumni relations are incredibly important to your universities success by engaging students and being a vital part of university fundraising. Social media is helping higher ed institutions better alumni and student relations every day.

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Topics: higher ed marketing

Universities Using Social Media Well

Posted by Eric Callaghan on Apr 25, 2016 8:00:00 AM

Engagement Labs ranked the top 50 U.S. colleges and universities based on their eValue score on Facebook and Twitter. "The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users," so says their website.

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Topics: Social Media, higher ed, higher ed marketing

Snapchat for Higher Ed

Posted by Maddie Coats on Apr 21, 2016 8:00:00 AM

Snapchat is taking the world by storm but, believe it or not, the photo-messaging app has been around for four years! 45% of Snapchat users are college-aged students, which is more than any other social media outlet and universities have started to notice this engaged audience segment.

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Topics: higher ed, Inbound Marketing, higher ed inbound marketing

4 Apps Your Alumni Association Should Be Using

Posted by Megan Anglin on Apr 20, 2016 8:00:00 AM

Millennials are constantly bombarded by information that they often disregard as useless. This excess amount of information is the very reason why your alumni institution needs to join the conversation and attract your millennial alumni using inbound marketing  tactics rather than bombarding them with information. An important component of the inbound marketing methodology is social media so we’ve complied a list of the four social media apps your alumni association should be using.

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Topics: higher education, Social Media, higher ed marketing, higher ed inbound marketing

The VPM Blog

How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!

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