The VPM Blog

What's the Obsession with Unboxing Videos?

Posted by Lindsey Barnes on Jul 27, 2017 9:00:00 AM

The obsession with ordering subscription boxes has been proven to be more than just a fad. But another obsession related to these subscription boxes has shown up on YouTube in the past few years and that is the unboxing of subscription boxes on camera. These types of videos are typically posted by those who have successful YouTube channels with a large following. Unboxing videos are also not just limited to the unboxing of subscription boxes, but also includes almost anything that comes in a box. Unboxing videos of computers, smartphones, shoes, or anything are getting just as much attention. These videos are wildly popular, but why? Why are they created and why do viewers beg their favorite YouTubers to make these videos?

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Topics: marketing to millennials

Why Your Business NEEDS to be on Facebook

Posted by Nikki Butler on Jul 25, 2017 9:00:00 AM

Finding the best platform to market your business on can be overwhelming with the vast selection of always expanding social media platforms available, but it is a proven fact that business owners who use social networking are on top. Especially those businesses who use Facebook and use it well. Facebook influences our daily lives. Whether it be for personal or for business purposes, it's always prominent, it promotes results, and the possibilities to generate leads are endless. If you don't want to take my word for it, here are just a few reasons why your business NEEDS to be on Facebook. 


1. Market access. 
Facebook grants you access to the largest social media market available. 

  • Over 2 billion monthly active users and growing. 
  • 1.15 billion mobile users daily who on average spend a total of 55 minutes on Facebook. 
  • Facebook is by far the most popular networking site with YouTube coming in at second place.
  • Facebook did a survey of adults in the US and found that people who use Facebook more than five times a day are more likely to be brand loyal. 

2. Results. Facebook produces positive results by putting your business in front of your clients and customers every single day. 

  • You can increase web traffic through ads and by regularly publishing engaging content. 
  • By setting up your business as a local business you can collect testimonials and reviews and embed them onto your business web page. 
  • You can manage your reputation by seeing what your customers or clients are saying about your business. It is easier to raise brand awareness and promote positive word of mouth when you know what is being said. 
  • Setting up your business page and engaging customers cost absolutely nothing and advertising is affordable. 
  • You can also use Facebook as a customer support/technical outlet, which will make your customers happy since it is more efficent and convenient for them. Also you can respond quickly to their questions and complaints. 

3. Facebook Insights. Insights is a powerful tool that helps  you track page performance and user interaction. It will break  down each of the following categories:

  • Demographics (Buyer Persona)
  • Page likes
  • Reach
  • Visits
  • Posts

4. SEO. Optimizing your business page for SEO (Search Engine Optimization) will help you reach even more potential clients. 

  • Access to a larger audience sharing your content 
  • More exposure = more people clicking on links.
  • High CTR translates into increased traffic. 
  • Facebook can analyze all the information that millions of users enter into their profiles. You can pay to use this information    to help reach out to potential customers by knowing who your current audience is and target similar buyer personas. 
  • Google may be looking at social media as a sign of a  particular article's relevance and trustworthiness. 

 

Social media marketing helps businesses find new leads everyday. Facebook is a free tool everyone should take advantage of to help with their inbound marketing plan. If your business needs help in learning how to use social media to prospect and convert new leads, download our FREE eBook below.  

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Topics: Social Media, Inbound Marketing, Facebook

Treat Yourself with Subscription Boxes

Posted by Lindsey Barnes on Jul 20, 2017 9:00:00 AM

Subscriptions for items such as magazines and newspapers may be dwindling, but subscription boxes are still in high demand. The internet facilitates the ordering of subscription boxes, because these companies are entirely online. Birch Box, in a way, pioneered the recent subscription box craze. They created a way for women to try out samples of make-up products without ever having to leave their house. Thousands of other companies have jumped at this business model and some have even made it better.

Nowadays, subscription boxes vary in a wide range of categories such as make-up and beauty products, wine, men and women's clothing, comic books, ready to cook food, children's craft projects, pet supplies and so much more. As you can tell, the options and possibilities are endless. The companies who create these subscription boxes come in all different sizes and the barriers for entry are reasonably low. Here are some of the main reasons subscription boxes aren't just a passing trend and why they have been so successful.

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Topics: marketing to millennials, Marketing

A Day in the Life: Junior Account Manager

Posted by Catherine Andrews on Jul 18, 2017 9:00:00 AM

It’s Monday morning and you wake up to find that you already have four work emails waiting for you. You decide to give them a glance before heading into the office, but only a glance because the work day hasn’t really started yet…right? Wrong. It’s a new day and your clients need you!

Welcome to a day in the life of a junior account manager.

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Topics: Inbound Marketing

Generation X and Millennials in the Workplace

Posted by Lindsey Barnes on Jul 13, 2017 9:00:00 AM

Millennials, also known as Generation Y, have been changing up the traditional work environment in recent years-- often for the best. Millennials and Gen X have been thrown into the workplace together, and with difference in age comes variation in work habits and skills. How are Millennials and Generation X managing together in the workplace? What are some of their work ethic differences? Let's take a look at some of the key similarities and differences between the two groups.

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How We Use Our Low-Budget, Mobile Film Studio to Increase Efficiency

Posted by Cody Lunsford on Jul 11, 2017 9:00:00 AM
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Topics: Video Content

Why Your About Us Video Needs to Change

Posted by Don Crow on Jul 7, 2017 8:00:00 AM

You'd have to be under a pretty large rock to have not noticed how much video content has taken over our newsfeeds. It seems we have more options than ever to "go live," stream daily (and nightly) activities, or just hit record with a smartphone, make some basic edits and produce a well polished video to share with the world.

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Topics: Video Content, Video Marketing

Double Tap for Happily Ever After: Weddings in the Social Media Age

Posted by Lindsey Barnes on Jul 6, 2017 9:00:00 AM

If you've been to a wedding in the past 4-5 years then you've probably noticed that social media plays a significant role. With the incorporation of social media comes Snapchat filters, creative hashtags on multiple platforms, live streaming, and more. In addition to using social media during weddings, it can be used in the planning process as well. Inspiration for your wedding can be found on Pinterest boards, Instagram and other social media websites. Millennials prefer their weddings to be unique and trendy rather than traditional. Did you really even go to a wedding if you didn't post a Snapchat story from the reception or Instagram a picture with the wedding hashtag?

I sat down with Julie Bunkley, a well known and talented wedding planner of the Auburn, Birmingham, and Atlanta areas, to talk about milliennials, their weddings, and social media. Watch what she has to say.  

So, from talking to Julie and exploring the wedding scene on social media, I have come up with some social media tips to follow for the next wedding you attend whether you're a guest or you're the lucky one getting married:  

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Topics: social media marketing

A Day in the Life: Community Manager

Posted by Melissa Cook on Jul 5, 2017 9:00:00 AM

According to adweek.com, the average person will spend 5 years of their lifetime on social media. Shocking? (Let's be honest, not really...) We all spend hours scrolling through Facebook or Instagram, watching YouTube videos, and laughing at memes, so what we consume matters. But who is the mastermind behind the content you are consuming? If you follow a business, or even a college or university, there is a good chance that the content you see is from a community manager.

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Topics: Social Media, Inbound Marketing, Content Building

Netflix vs. Amazon Prime

Posted by Lindsey Barnes on Jun 29, 2017 9:00:00 AM

Netflix pioneered the streaming of videos by having hundreds of movies and T.V. shows available at the click of a button. However, nowadays others have hopped on the bandwagon and are doing their best to be successful with their own streaming services. Amazon Prime seems to be Netflix's biggest competitor because of how much they've grown and expanded their streaming of programs in the past few years. So, which one is the best? That's almost an impossible question to answer because Netflix and Amazon Prime, as well as other streaming services such as Hulu Plus and HBO NOW, all offer different content.

So it really just boils down to preference of what's on each. You may have your own opinion as to which you'd rather stream your favorite T.V. shows and movies from, but here is why Netflix and Amazon are so competitive, and why Netflix is still the top contender. 

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Topics: Video Content, Video Marketing

The VPM Blog

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