The VPM Blog

5 Tips to Brighten Up Your Brainstorm

Posted by Cody Lunsford on Jun 12, 2019 9:19:37 AM

Here at Verge Pipe Media, we do a lot of brainstorms. So many. In fact, we've written before on how to do an effective brainstorm. Brainstorming is an essential step in the creative process and as we're developing campaigns, we huddle together as a team and prepare to get those ideas flowing. Sometimes, though, having a brainstorm and actually getting something useful out of it can be a little tough. Even if you're following all the rules to make a brainstorm effective, your brainstorm can seem a little bleak for those participating. Luckily, with our experience, we've developed five tips to brighten up your brainstorm. 

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Topics: brainstorm

Agency Culture | Our Core Values [VIDEO]

Posted by Don Crow on Jun 5, 2019 10:44:15 AM

In the Summer of 2019, Verge Pipe Media will unofficially be nine years young. That feels like an eternity some days, and a blink of any eye on other days. Starting and building a marketing agency is akin to rearing children - the days are long, the years are short.

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Topics: agency culture

Facebook Analytics: |VIDEO|

Posted by Melissa Cook on May 29, 2019 9:30:00 AM

Producing and promoting great content is one thing, but being able to point to the numbers and the analytics to prove the ROI of this content creation is something else entirely. In our last video in this series, we broke down the various Twitter analytics you should pay attention to, and in part 3 of this series, we tackle Facebook.

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Topics: Facebook, social media analytics

LinkedIn Analytics: |VIDEO|

Posted by Melissa Cook on May 22, 2019 9:30:00 AM

LinkedIn isn't just for recent graduates searching for jobs, it's a place for businesses and individuals to share ideas, concepts, and build brand recognition and establish themselves as thought leaders in their industry. With a platform made to grow businesses and network, how you connect and how far your reach is, matters, which means analytics matter. (Though, spoiler alert: analytics always matter.)

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Topics: social media analytics

Instagram Analytics: |VIDEO|

Posted by Melissa Cook on May 15, 2019 10:04:00 AM

Instagram is known as the king of aesthetic, but behind the filters, hashtags, and witty captions, lies the most important part of the platform: the data. Where is it and what does it all represent? Check out the video below:

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Topics: Instagram, social media analytics

What Buzzfeed Can Teach You About Video Content

Posted by Tatianna Eaves on May 8, 2019 9:59:00 AM

Ever wondered why 30-second recipe videos and funny skits rule the internet nowadays? There's so much content being pushed out through social media that sometimes it's hard to keep up with everything. A lot of times as soon as a popular video racks up millions of likes and views, a newer trend becomes even more popular and starts the process all over again. 

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Topics: Video Content, Video Marketing, Content Building, buzzfeed

Why Your Goals Should Be S.M.A.R.T

Posted by Alex Pogue on May 1, 2019 1:03:00 PM
Setting goals can seem like an impossible task. Whether it's a professional or personal task, it's important to set a goal in order to have a clear direction of what you want to achieve. The best kind of goals are SMART goals. 

We break it down for you in the video below: 

SMART Goals are 
  • Specific
  • Measurable 
  • Achievable 
  • Relevant
  • Time-Bound

Having SMART goals will help you in all aspects in your business. Whether it's a social media plan or an event campaign, setting these types of goals will benefit you. You can't know that you've reached your goal unless you've set a goal. 

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Topics: smart goals

How Often You Should Update Your Style Guide

Posted by Sara Brillanti on Apr 24, 2019 1:04:00 PM

In this video, we will explain the function of style guidelines, also known as brand books or brand guide, and how they could help your business. We also dive into how often you could be updating specific elements of your website, in order to keep your brand looking fresh and professional. Check out the video below to learn more about using style guidelines in your business.

 If your business is looking to increase website traffic, updated websites yield more viewers. An updated style guideline also makes your brand look modern and professional. Take a look at your blog or website analytics, is your static brand bringing in high engagement and click-through rates? If not, a fresh new look could be exactly what your brand needs in order to attract customers. Happy branding! 

The style guide is a roadmap to how your content will look and sound and this will apply to the campaigns that you run as well. You've got your style down, but what else do you need to get an inbound marketing campaign rolling? Click below to download our free checklist! 

creating successful marketing campaigns


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Topics: Brand Marketing, Marketing

5 Things I Wish my University Would Have Taught Me

Posted by Peter Taliaferro on Apr 17, 2019 12:50:00 PM

There are many times when students often complete their degree plans and feel like there is a genuine lack of applicable skills to help them enter the real-world. In this blog, we will explore how higher education institutions can work toward making their alumni feel like they gained applicable, real-world knowledge when they leave college. Watch the video below to learn how higher ed professionals can help their students more easily transition into the adult world. Check out the quick video below to learn how to make the best of your student's university experience: 

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Topics: higher education, higher ed inbound marketing

How To Navigate Twitter Analytics

Posted by Alexa Russell on Apr 10, 2019 12:50:00 PM

Navigating the Twitter Analytics platform can be confusing and overwhelming. There are 6 pages that all lead to countless more links, charts, and other data. Knowing how to quickly find the data you are looking for and leverage it for your accounts can save you time and money. Many people don’t have time to explore all of the crucial analytics that Twitter we did it for you. Watch our video below to get a rundown of the most vital sections of Twitter Analytics.

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Topics: Twitter, social media analytics, Social Media Platforms

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