The VPM Blog

Marketing Deathmatch: Blog vs Video

Posted by Nikki Butler on May 17, 2017 9:00:00 AM

Let's face it. Video has taken over the internet. We spend countless hours watching puppies, kittens, and tutorials. You want to better market your content to your target audience, but you aren't sure if you should go the route of a video or a blog. Video can be tempting but consumers do not always prefer it. There are many factors that you should consider before diving in (or bellyflopping if you do not get it right). 

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Topics: Blogging, Video Content

A Very Verge Pipe Media History Lesson

Posted by Don Crow on May 10, 2017 10:00:00 AM

I don't recall the exact day Verge Pipe Media became a reality. It wasn't when the blog began as a free WordPress site, or the day we processed our first payment from a client or the day we hosted a hospitality tent at the Auburn Chamber of Commerce golf tournament.

Verge Pipe Media introduced to the world at the Auburn Chamber of Commerce Golf Tournament, September 24, 2010 (Moore's Mill Club)

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Topics: Inbound Marketing, Client Leadership

What a VPM Internship Can Do For You

Posted by Melissa Cook on May 3, 2017 9:00:00 AM

So, you need an internship. Preferably one that will look great on a resume and give you real-life work skills, and you found us. I hate to break it to you, but there is only one person who can determine what you get out of an internship, and that’s you. Not the boss, not the coworkers, not your job title, or to-do list. YOU. We have great opportunities here at Verge Pipe Media, but what you get out if it is up to you. Now that we've covered that disclaimer, let’s talk about what makes VPM unique:

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Topics: Internships

Top 3 Universities Crushing Snapchat

Posted by Ally Arthur on Apr 26, 2017 9:00:00 AM

Contrary to popular belief, Snapchat is not just a passing millennial trend. In fact, Snapchat offers a unique way to reach any targeted audience- higher education included. Many professionals in higher education are scared of using snapchat because it is hard to establish oneself as a strong social media presence on the platform, but many still want to reap the benefits. Snapchat offers higher ed the opportunity to not only engage with current students, but attract prospective students, and connect with alumni as well as community itself. While many institutions are scared of using Snapchat, here are three that are not only using Snapchat but crushing it.

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Topics: higher ed social media

The Importance of a Content Calendar

Posted by Catherine Andrews on Apr 19, 2017 9:00:00 AM

What do all successful companies have in common? Well, they’ve all learned, whether it was the easy way or the hard way, that staying organized and planning ahead is key to their success.  Whether it is planning out your goals on a timeline or creating a filing system for the whole office, all aspects of a business need some form of organization.  This includes running your social media accounts.

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Topics: Content Marketing, Social Media, Content Building

Before You Hit Record: Creating Video Content

Posted by Cody Lunsford on Apr 12, 2017 9:00:00 AM

We’ve told you why visual content is vital in marketing. We’ve told you how to leverage that video content in inbound marketing. We’ve shown you companies that have done it well. But before you even hit record to create that great visual content and you leverage it in your inbound marketing campaign, there are some steps you need to take in order to be successful at creating video content. There’s a lot of prep work that goes into creating video content and the more time put into the prep side of the process, the smoother the production and the post production will be.

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Topics: Video Content

What's the difference between Marketing and Advertising?

Posted by Don Crow on Apr 5, 2017 9:00:00 AM

We seem to be on a food-in-our-blogs kick here at Verge Pipe Media recently, and this article won't be any different. There are a couple of reasons for this:

  1. I love to eat.
  2. #Foodstagramming makes for some powerful visuals.
  3. You'll notice by the end of this article, the very real struggle of my diet (marketing) combined with my short term behaviors (advertising) have led to a lot of my own confusion on how to get out of this mess.

With St. Patrick's Day behind us, I'm going to use my annual Guinness Shepherd's Pie as a way to descrbie the difference between the age old question, What's the difference between Marketing and Advertising?

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Topics: Marketing, Advertising

How Your Business Can and Will Benefit From Social Media

Posted by Ally Arthur on Mar 29, 2017 9:00:00 AM

Thinking that your business is immune from adapting to social media puts your business at risk of not achieving its potential. Contrary to popular belief, social media is not just a passing trend. Rather, it is a powerful marketing tool that has the capacity to grow a business beyond its physical reach. By implementing social media into your business’ daily use, you can reach new clients and further establish your presence as a competitor.

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Topics: social media marketing, Social Media, Inbound Marketing, Client Relations

RFID in Healthcare: Past, Present, and Future

Posted by Melissa Cook on Mar 22, 2017 9:00:00 AM

RFID or Radio Frequency Identification, is often used synonymously with retail tracking technology. The popular tracking technology is used in all phases of the retail supply chain, but has in recent years made its way into healthcare, aerospace, defense, and various other fields. Curious? Let's start with the basics and then focus on the healthcare industry.

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Topics: RFID Technology

Social Media Publishing: How Hard It Really Is

Posted by Catherine Andrews on Mar 15, 2017 9:00:00 AM

Most people don't consider social media publishing difficult. While this may be the case for your personal social media account, it is a completely different story when it comes to posting on a professional account. There are several different aspects that come into play when planning even one post for social media. This blog will take you through the different aspects of social media posting from a professional standpoint.

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The VPM Blog

How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!

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