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Why Are The Professional Sports Accounts Best to Follow?

Posted by Annie Lazor on Sep 29, 2016 9:00:00 AM

As a soon-to-be graduate of an SEC school, I hold college football near and dear to my heart. I grew up 20 minutes away from the biggest college football stadium in the country, the Big House; and in small town Auburn, Alabama, football is what our lives revolve around. But what has connected us to these teams year round and regardless if we’re actually at the game or not is social media. However, with every school comes a guideline the athletic department must follow in order to maintain a wholesome image, and have traditions they want all ties to the school to remain true to. While people may have stronger ties to the college they attended, professional sports do not necessarily have as strict of rules to follow. This is why their social media handles have a little more freedom, ergo giving the audience wittier, edgy content. This makes these sports teams more fun to follow, and here’s why.

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How to Have an Effective Twitter Presence by Using Netflix

Posted by Cody Lunsford on Sep 27, 2016 9:00:00 AM

Netflix is a behemoth, but they do not stay at the top of the streaming game without quite a bit of effort. They are incredible at social media, especially at Twitter. They have one of the most effective Twitter feeds with over two million followers and they are consistently posting great content that set them apart from everyone else. Using Netflix's feed as a guide, your brand can also have an effective Twitter presence.

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Topics: Twitter

Augmented Reality vs. Virtual Reality: Which One Will Win?

Posted by Kayla Jolly on Sep 22, 2016 9:00:00 AM

Technology is ultimately ever-changing, and embracing these changes is crucial in today’s advertising world. One of the biggest revolutionary additions to the media world has been the introduction of augmented and virtual reality. When it comes to augmented reality vs. virtual reality, we’re curious to learn which one will win in the future.

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Topics: Video Content, Technology

The Benefits of Instagram Stories for Companies

Posted by Catherine Andrews on Sep 20, 2016 9:00:00 AM

Yes, Snapchat invented the idea of social media 'stories'; however, Instagram may have taken it to a new level.  Instagram users, specifically companies, seem to be more serious about the content they post, rather than on Snapchat where it is only visible for a maximum of 24 hours. For Instagram, users tend to put a lot more thought and effort into each post, because the post is on their story until they decide to delete it. Users only have one chance to get their post right in order to get the most engagement. The new implementation of stories on Instagram gives users a chance to share more about their content than with a single image or video with a caption.

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Create your own Snapchat on-demand geofilter

Posted by Don Crow on Sep 15, 2016 9:00:00 AM

We're going to introduce you to Snapchat's on-demand filters, walk you through why they are important, and finally, teach you how to create your own Snapchat on-demand geofilter.

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Topics: social media marketing, Snapchat

How Marketing Automation Helps Improve Your Alumni Relations

Posted by Tod Meisner on Sep 13, 2016 9:00:00 AM

Football season is back! That means tailgates and re-connecting with alumni when they return to campus. Most alumni associations spend considerable amounts of time during the offseason planning tailgate events. It’s important to be able to reach these important connections in person and update them on the changes at their alma mater. But, once the food and drinks are gone and the final whistle blows, what are you doing to keep in contact with these alumni?

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Topics: Alumni Relations, Inbound Marketing, higher ed inbound marketing

Qualities Employers Look For When Hiring Millennials

Posted by Annie Lazor on Sep 8, 2016 9:00:00 AM

It’s 2016, so if we do the math, people who were born in the 2000’s are well in high school. Heck- a couple athletes born in 2000 won Olympic medals this past summer. As the years that seem like yesterday now become decades ago, we also realize that Millennials will be entering the workforce. This may look like a bad thing- many Generation X and Baby Boomers tend to look down upon this generation. They’re seen as self-absorbed, lazy, entitled, the list goes on. There are many things Millennials bring to the table that complement older generations' knowledge. To clear the air, we decided to give an inside scoop on qualities employers look for when hiring Millennials.

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Topics: Blogging, Social Media, marketing to millennials

How To Find People To Follow On Snapchat

Posted by Catherine Andrews on Sep 6, 2016 9:00:00 AM

Since its start in September of 2011, Snapchat has dramatically grown its user base by over 100 million users.  Although it started off as a simple channel of communication between friends sending pictures back and forth, this channel has evolved into something much bigger.  Instead of simply sending a few pictures to friends, more and more users are using Snapchat as a way to see daily updates in the lives of celebrities and even companies.  Here you can learn how to find people to follow on Snapchat that are relevant to you.

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Topics: Apps

Humorous Brand Twitter Accounts

Posted by Cody Lunsford on Sep 1, 2016 9:00:00 AM



Twitter can easily thought of as the perfect medium for comedians. Its short format allows just enough time to set up the premise and then deliver the perfect punchline. The observational nature of tweets also fits flawlessly into the wheelhouse of most comedians.

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Topics: Content Marketing, Twitter

The Phenomenon of Olympic Athletes and Social Media

Posted by Kayla Jolly on Aug 30, 2016 9:00:00 AM

Although Olympic athletes seem like super humans to ordinary people, they’re just like us when it comes to the obsession with social media. The competitors of the 2016 Summer Olympics not only gained popularity through winning gold medals, but also through their social media feeds. These athletes became household names by documenting their journey in Rio on outlets such as Facebook, Instagram, Snapchat and Twitter.

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Topics: Social Media

The VPM Blog

How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!

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