The VPM Blog

Millennial Entrepreneurs: What are they doing differently?

Posted by Lindsey Barnes on Jun 22, 2017 9:00:00 AM

It takes a certain type of person to be a successful entrepreneur, and recently that type of person is a millennial. These young professionals are changing the game by starting companies younger and younger and outperforming those in the generation before them. How should a millennial start their business? What are millennials doing differently than Generation X? And what does it take to be a successful millennial entrepreneur? I spoke to some millennials that were each in different paths of their entrepreneurial journey; Cody, a podcast show host, Matt, founder of a successful outdoor wear company called Freak Outdoors, Leland Wright the creator of a clothing brand, Le.landd, and Sarah Smyth, the creator of a successful jewlery business, Raw and Rebellious. After talking to these four, I found some awesome advice for all of you aspiring, young business owners out there.

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Topics: social media marketing

A Day in the Life: Videographer

Posted by William Center on Jun 20, 2017 9:00:00 AM

Have you ever been watching your favorite internet video and, in a sudden and inexplicable burst of curiosity, wanted to know more about the people behind the scenes who made it happen? I’m going to hazard a guess and say “no,” and that's a shame. Every single video you watch, from that funny commercial to that sad video where dogs stare off into the distance while somber piano music plays in the background, has a creative team behind it making it possible. The person (or group of people) responsible for the fact that it’s a video you can watch and not, say, a blog post or infographic, is called a “videographer.”

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Topics: Video Content, Video Marketing, visual content

Print Media to Digital Media and How it's Changed the Magazine

Posted by Lindsey Barnes on Jun 15, 2017 10:00:00 AM

Printed magazines and newspapers have been a part of readers’ daily lives for as long as anyone can remember. Then digital walked into the picture over 20 years ago and has been giving print a run for its money, literally. But print isn’t disappearing as quickly as we might think.

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Topics: social media marketing

Fundraising on Social Media

Posted by Cydne Wright on Jun 13, 2017 9:00:00 AM

Social media puts the "fun" in fundraising - yeah I hate myself for that too. But if fundraising was a middle aged, Beverly Hills socialite, social media gave it a facelift. Now it's your job to decide if your fundraiser is going to end up on Botched or look 20 again. OK I might be taking this reality TV thing a little far. But it's true, the tools for running a successful fundraising campaign on social media are out there, but it's all about using them correctly. If you stick with me and follow these steps, your campaign could be the next Kardashian.  OK, I'm done forreal this time. We aren't getting any younger, so let's get started!

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Topics: social media marketing

Social Media Uses During Tragedy

Posted by Lindsey Barnes on Jun 8, 2017 10:00:00 AM

Social media is a way to connect with people in a way we never could before the Internet existed. Information can be shared with millions around the world in seconds through multiple social media platforms.  It has become a trend that during tragedy, more people have learned about a crisis for the first time through a tweet or a Facebook share rather than through a traditional TV news broadcast.  This has led people to turn to social media first during a crisis to see breaking news. Here are some of the ways people can use social media as a way to grieve and cope after a tragic incident or deliver urgent information.

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Topics: social media marketing

Inbound Marketing is a Marathon, not a Sprint

Posted by Don Crow on Jun 6, 2017 9:00:00 AM

If you've never run a marathon, and I have not, the whole thing seems like torture. The training, the diet, the race itself, and let's be real - the recovery - all seem like exercises in bodily pain all for the sake of a t-shirt.

Sprinting by comparison seems easy. You can see the start and finish line clearly, the other runners aren't stacked on top of one another, and you'll sometimes see runners - albeit well trained ones - sprint in several races per day.

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Topics: Inbound Marketing

The Hits and Misses of Snapchat Discover

Posted by Lindsey Barnes on Jun 1, 2017 9:00:00 AM

Snapchat’s Discover feature has created a new way many of us receive news. Whether you’re a Snapchat user who spends hours reading celebrity gossip, the latest world news or you barely touch the feature, you know what it is. For those of you who don’t use Snapchat and don't know what Snapchat Discover is, here's a brief summary:

Media channels and magazines such as Cosmopolitan, BuzzFeed, the Food Network, and CNN all have channels on Discover.  Snapchat users can click on the channels and watch videos, quick animations, and read articles that the channels produce.  Sounds like a great place to read the news, right? Well, there are some mixed feelings about Discover.  

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Topics: social media marketing, Snapchat

What is a Meme?

Posted by Cody Lunsford on May 31, 2017 9:00:00 AM

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Topics: visual content

How to Make Your Brainstorm Creative, but Effective

Posted by Catherine Andrews on May 24, 2017 9:00:00 AM

All good ideas have to start somewhere, right? Although some people are blessed by simply being struck with good ideas, the rest of us have to work to achieve them. But that's ok! With the right tools and mindset, it is possible to achieve those "holy s*** that's the best idea ever" moments. Where does this all happen? Brainstorming. Brainstorming is the perfect place to start in order to work your way towards obtaining that perfect idea. 

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Topics: Content Marketing, Content Building

Marketing Deathmatch: Blog vs Video

Posted by Nikki Butler on May 17, 2017 9:00:00 AM

Let's face it. Video has taken over the internet. We spend countless hours watching puppies, kittens, and tutorials. You want to better market your content to your target audience, but you aren't sure if you should go the route of a video or a blog. Video can be tempting but consumers do not always prefer it. There are many factors that you should consider before diving in (or bellyflopping if you do not get it right). 

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Topics: Blogging, Video Content

The VPM Blog

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