The VPM Blog

The Importance of a Content Calendar

Posted by Catherine Andrews on Apr 19, 2017 9:00:00 AM

What do all successful companies have in common? Well, they’ve all learned, whether it was the easy way or the hard way, that staying organized and planning ahead is key to their success.  Whether it is planning out your goals on a timeline or creating a filing system for the whole office, all aspects of a business need some form of organization.  This includes running your social media accounts.

Read More

Topics: Content Marketing, Social Media, Content Building

Before You Hit Record: Creating Video Content

Posted by Cody Lunsford on Apr 12, 2017 9:00:00 AM

We’ve told you why visual content is vital in marketing. We’ve told you how to leverage that video content in inbound marketing. We’ve shown you companies that have done it well. But before you even hit record to create that great visual content and you leverage it in your inbound marketing campaign, there are some steps you need to take in order to be successful at creating video content. There’s a lot of prep work that goes into creating video content and the more time put into the prep side of the process, the smoother the production and the post production will be.

Read More

Topics: Video Content

What's the difference between Marketing and Advertising?

Posted by Don Crow on Apr 5, 2017 9:00:00 AM

We seem to be on a food-in-our-blogs kick here at Verge Pipe Media recently, and this article won't be any different. There are a couple of reasons for this:

  1. I love to eat.
  2. #Foodstagramming makes for some powerful visuals.
  3. You'll notice by the end of this article, the very real struggle of my diet (marketing) combined with my short term behaviors (advertising) have led to a lot of my own confusion on how to get out of this mess.

With St. Patrick's Day behind us, I'm going to use my annual Guinness Shepherd's Pie as a way to descrbie the difference between the age old question, What's the difference between Marketing and Advertising?

Read More

Topics: Marketing, Advertising

How Your Business Can and Will Benefit From Social Media

Posted by Ally Arthur on Mar 29, 2017 9:00:00 AM

Thinking that your business is immune from adapting to social media puts your business at risk of not achieving its potential. Contrary to popular belief, social media is not just a passing trend. Rather, it is a powerful marketing tool that has the capacity to grow a business beyond its physical reach. By implementing social media into your business’ daily use, you can reach new clients and further establish your presence as a competitor.

Read More

Topics: social media marketing, Social Media, Inbound Marketing, Client Relations

RFID in Healthcare: Past, Present, and Future

Posted by Melissa Cook on Mar 22, 2017 9:00:00 AM

RFID or Radio Frequency Identification, is often used synonymously with retail tracking technology. The popular tracking technology is used in all phases of the retail supply chain, but has in recent years made its way into healthcare, aerospace, defense, and various other fields. Curious? Let's start with the basics and then focus on the healthcare industry.

Read More

Topics: RFID Technology

Social Media Publishing: How Hard It Really Is

Posted by Catherine Andrews on Mar 15, 2017 9:00:00 AM

Most people don't consider social media publishing difficult. While this may be the case for your personal social media account, it is a completely different story when it comes to posting on a professional account. There are several different aspects that come into play when planning even one post for social media. This blog will take you through the different aspects of social media posting from a professional standpoint.

Read More

Video Content Tips for Social Media Platforms

Posted by Cody Lunsford on Mar 8, 2017 9:00:00 AM

This is a blog post about video content tips for social media platforms. Why is there a picture of food? I'll get back to that. Let's talk about video for a second. 

Read More

Topics: Video Content

[Infographic] Marketing Deathmatch: HubSpot vs. Pardot

Posted by Don Crow on Mar 6, 2017 8:00:00 AM

One of the biggest differences between HubSpot vs. Pardot is that HubSpot is a complete Marketing Platform, whereas Pardot focuses mainly on marketing automation such as email drip campaigns and lead scoring. HubSpot also has marketing automation, lead scoring, and a robust Salesforce integration, but they also have many top and middle-of-the-funnel tools that Pardot does not.

HubSpot has everything a modern marketer needs to do marketing right, in an all-in-one, easy-to-use product. HubSpot's platform includes tools for Search Engine Optimization (SEO), Content Management System (CMS), blogging, social media, email, automated workflows, landing pages, lead intelligence, and analytics for each and every tool, to help marketers make smarter decisions to help their businesses grow. You can see the full list of HubSpot products here.

Tools aside, one of the most stark differences in the experience of a HubSpot vs. a Pardot customer is the level of education, training, and support you’ll receive.

Read More

Topics: Inbound Marketing, HubSpot

Marketing Deathmatch: HubSpot vs. Pardot

Posted by Don Crow on Mar 1, 2017 9:00:00 AM

 First off, let me start by clearly stating two things:

  1. We (Verge Pipe Media) are a HubSpot partner agency, and 
  2. We (Verge Pipe Media) do not use Salesforce or Pardot.

So you might be questioning the validity of an article with an aggressive title like, "Marketing Deathmatch: HubSpot vs. Pardot."

Unfortunately for us, and fortunately for you, we had a client who recently decided to add Pardot to their toolbag when Salesforce essentially offered it to them (our client) for free. Now, it's tough enough to compete in the marketing world with clients demanding asking for lower rates and more services, but free? Let's just say everyone at Verge Pipe Media had to do a lot of homework on Pardot and as a result, learned a lot about not only their platform, but Salesforce and even more about our own: HubSpot.

Next, part of what I learned is comparing the two marketing automation platforms isn't as easy as some would have you believe and for more than just the reasons I outline below. After all, HubSpot integrates well with Salesforce but for the needs of our particular client, Pardot had the advantage of both price and filling their most immediate email marketing needs. We offered a full stack fruit basket and our client wasn't interested in the orange to apple comparison - they just wanted their pear.

Read More

Topics: Inbound Marketing, HubSpot, Pardot

Virtual Reality: Relevant in Everyday Industry

Posted by Ally Arthur on Feb 22, 2017 9:00:00 AM

Prevalent in the technology of today, Virtual Reality began in the late 1860's with the creation of three-dimensional murals. Since then, Virtual Reality has evolved into mainstream technology by allowing users to be immersed into seemingly real environments or settings without having to change their surroundings. Although Virtual Reality has become increasingly popular within the past year, few people in every day industries are actually consumers of the technology, which is likely due to the esteem that Virtual Reality isn’t multi-purposeful. By refuting 3 myths that surround Virtual Reality, we find that it provides every day industries with the opportunity to increase innovation through interactive learning.

Read More

Topics: Video Content, Technology

The VPM Blog

How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!

Join us as we share lessons learned, best practices, thoughts on leadership in the social media and mobile world of today and more.

Worried about missing something? Sign up for our monthly(ish) newsletter and you'll get to see the best of the best delivered right to your inbox.

Subscribe to Email Updates