Over the past six years, I've gotten lots of questions about Inbound Marketing. There's still a fair amount of confusion about the difference between Inbound and Content Marketing, but by and large, Inbound Marketing has matured from, "what" through, "how-to" and into the most popular question at Verge Pipe Media today, which is are you a good fit for Inbound Marketing?
When I chat with anyone new or a potential client and they ask about Inbound Marketing, I normally show them the illustration below and respond with questions of my own, including:
- Do you sell something (service, product)?
- Do you want to sell more of __________ (your service or product)?