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How Denny's Uses Weird Twitter to Stand Out on Social Media

Posted by Chad Oliver on Jul 20, 2016 8:00:00 AM

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Topics: Brand Marketing, Social Media Strategy, Social Media

Social Media Video Guidelines

Posted by K'yani Gross on Jul 19, 2016 8:00:00 AM

Videos can often embody important messages you are trying to convey to your potential buyers. The vast amount of creativity that can be placed in visuals can cause a large impact on your marketing campaign. First, you must know how to customize your videos along the platforms. If you do not know the video requirements of the platforms you are wishing to use, you may have a problem. This is why I am here to inform you about the social media video guidelines.

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How To Leverage Current Students As Brand Ambassadors

Posted by K'yani Gross on Jul 15, 2016 8:00:00 AM

Universities can be promoted in a variety of ways. Using your current students as brand ambassadors is a great way to help your brand gain easy exposure. Through the students' love of the college, they will organically share their college experiences and help do your advertising for you. You just have to comment, like, and share these posts appropriately to help encourage further engagement and amplification of your desired messages.

There are a number of ways to encourage students tell your story. It can be anything from a free branded merchandise to flexing your social media muscles. Let's get into some specifics.

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Topics: higher education, Inbound Marketing

The Hype Behind Pokemon Go

Posted by K'yani Gross on Jul 14, 2016 8:00:00 AM

If you are a millennial, you were probably exposed to Pokemon! Whether it was the cards, the video games, and the amazingly produced cartoon. Who didn't want to be Ash Ketchum at some point during their childhood? Probably someone who lacked a sense of adventure (that's not us, of course.) Nintendo has been cranking out various versions of the Pokemon video games for a long time now. Who would've thought that you would be able to catch these lovable creatures in real locations?! Of course we gotta catch'em all.

Chad and his Charmander.

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Agency FRONT LINES: Listening With Mirrors

Posted by Tod Meisner on Jul 13, 2016 8:00:00 AM

This is the first in a series of blogs written by Tod Meisner, our Executive Director of Client Leadership. In the spring of 2016, he attended Second Wind's Account Executive College in Chicago. The two-day seminar provides methods for improving account service and retaining the accounts that are so important to long-term agency viability and growth. The blog series will cover his key takeaways.

Leading clients is a contact sport. As our Executive Director of Client Leadership (fancy title I know!), I’ve learned that I have to roll up my sleeves and get dirty if I am to lead our clients successfully. What I mean by that is I must be in front of clients consistently, while proactively offering them strategic counsel.

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Topics: Inbound Marketing, Client Leadership, Client Relations

Millennial's Reactions to Facebook Reactions

Posted by K'yani Gross on Jul 12, 2016 8:00:00 AM

The Facebook team has been updating their website with a lot of sleek new features. One of these being the Facebook reaction emojis. There are now six buttons you may now choose from when reacting to a posting. This includes: the like button, love button, haha button, wow button, sad button, and angry button. These new options has allowed users to accurately display their true feelings about a post/picture/video. 

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Video Marketing for Higher Ed

Posted by K'yani Gross on Jul 7, 2016 8:00:00 AM

Pictures are worth a thousand words. Videos are worth a thousand pictures. So, why not provide visuals in your marketing campaign? Engage your audience's mind by letting them visualize what your products can do. Video marketing for higher education can be beneficial in a multitude of ways. Here, I will explain the pros of marketing your business via video. 

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Best Practices for Video Editing on Social Media

Posted by Crystal Rawls on Jul 6, 2016 8:00:00 AM

Let’s face it, if you’re not using some form of social media in your business nowadays, you aren’t going to go far. It’s where your audience thrives and consumes the content you send out. All successful businesses and entrepreneurs use the tools that social media sites graciously offer to their advantage in a way of bringing in more consumers. Uploading video is one of those tools.

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Topics: Video Content

Leveraging Facebook Videos

Posted by K'yani Gross on Jul 5, 2016 8:00:00 AM

Facebook videos, whether it's live or pre-recorded, can become a very useful marketing tool for businesses. Visuals are often important to potential buyers because they want to see what they're buying and who they are buying from. Social media is a platform where businesses can reach a large audience with ease.

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Buzzfeed's Appeal to Millennials

Posted by K'yani Gross on Jun 30, 2016 8:00:00 AM

Buzzfeed is a platform for news and entertainment. It generates more than 6 billion views each month. It has become immensely popular among people of all ages. Millennials account for a large portion of the views. Why is this global network so appealing to them? What are they doing right? I will explain a few features that gives them a massive appeal. 

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Topics: Social Media

The VPM Blog

How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!

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