The VPM Blog

RFID in Healthcare: Past, Present, and Future

Posted by Melissa Cook on Mar 22, 2017 9:00:00 AM

RFID or Radio Frequency Identification, is often used synonymously with retail tracking technology. The popular tracking technology is used in all phases of the retail supply chain, but has in recent years made its way into healthcare, aerospace, defense, and various other fields. Curious? Let's start with the basics and then focus on the healthcare industry.

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Topics: RFID Technology

Social Media Publishing: How Hard It Really Is

Posted by Catherine Andrews on Mar 15, 2017 9:00:00 AM

Most people don't consider social media publishing difficult. While this may be the case for your personal social media account, it is a completely different story when it comes to posting on a professional account. There are several different aspects that come into play when planning even one post for social media. This blog will take you through the different aspects of social media posting from a professional standpoint.

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Video Content Tips for Social Media Platforms

Posted by Cody Lunsford on Mar 8, 2017 9:00:00 AM

This is a blog post about video content tips for social media platforms. Why is there a picture of food? I'll get back to that. Let's talk about video for a second. 

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Topics: Video Content

[Infographic] Marketing Deathmatch: HubSpot vs. Pardot

Posted by Don Crow on Mar 6, 2017 8:00:00 AM

One of the biggest differences between HubSpot vs. Pardot is that HubSpot is a complete Marketing Platform, whereas Pardot focuses mainly on marketing automation such as email drip campaigns and lead scoring. HubSpot also has marketing automation, lead scoring, and a robust Salesforce integration, but they also have many top and middle-of-the-funnel tools that Pardot does not.

HubSpot has everything a modern marketer needs to do marketing right, in an all-in-one, easy-to-use product. HubSpot's platform includes tools for Search Engine Optimization (SEO), Content Management System (CMS), blogging, social media, email, automated workflows, landing pages, lead intelligence, and analytics for each and every tool, to help marketers make smarter decisions to help their businesses grow. You can see the full list of HubSpot products here.

Tools aside, one of the most stark differences in the experience of a HubSpot vs. a Pardot customer is the level of education, training, and support you’ll receive.

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Topics: Inbound Marketing, HubSpot

Marketing Deathmatch: HubSpot vs. Pardot

Posted by Don Crow on Mar 1, 2017 9:00:00 AM

 First off, let me start by clearly stating two things:

  1. We (Verge Pipe Media) are a HubSpot partner agency, and 
  2. We (Verge Pipe Media) do not use Salesforce or Pardot.

So you might be questioning the validity of an article with an aggressive title like, "Marketing Deathmatch: HubSpot vs. Pardot."

Unfortunately for us, and fortunately for you, we had a client who recently decided to add Pardot to their toolbag when Salesforce essentially offered it to them (our client) for free. Now, it's tough enough to compete in the marketing world with clients demanding asking for lower rates and more services, but free? Let's just say everyone at Verge Pipe Media had to do a lot of homework on Pardot and as a result, learned a lot about not only their platform, but Salesforce and even more about our own: HubSpot.

Next, part of what I learned is comparing the two marketing automation platforms isn't as easy as some would have you believe and for more than just the reasons I outline below. After all, HubSpot integrates well with Salesforce but for the needs of our particular client, Pardot had the advantage of both price and filling their most immediate email marketing needs. We offered a full stack fruit basket and our client wasn't interested in the orange to apple comparison - they just wanted their pear.

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Topics: Inbound Marketing, HubSpot, Pardot

Virtual Reality: Relevant in Everyday Industry

Posted by Ally Arthur on Feb 22, 2017 9:00:00 AM

Prevalent in the technology of today, Virtual Reality began in the late 1860's with the creation of three-dimensional murals. Since then, Virtual Reality has evolved into mainstream technology by allowing users to be immersed into seemingly real environments or settings without having to change their surroundings. Although Virtual Reality has become increasingly popular within the past year, few people in every day industries are actually consumers of the technology, which is likely due to the esteem that Virtual Reality isn’t multi-purposeful. By refuting 3 myths that surround Virtual Reality, we find that it provides every day industries with the opportunity to increase innovation through interactive learning.

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Topics: Video Content, Technology

How to Make Your Content Unique

Posted by Catherine Andrews on Feb 15, 2017 9:00:00 AM

Can you think of the last time you searched a topic and there weren't numerous hits for it? Neither can I. Thanks to the internet, it seems like every single subject out there has been written about one way or another and released to the public. Of course it is a privilege to have such extensive information at our fingertips, but what does it mean for your company? We all know that a great way to build brand awareness is by creating content. Well, how are we supposed to expect people to find our content when there is most likely thousands of other articles about it out there already? The answer is by creating unique content. 

Now that you know what you need to do, let's take a minute to learn how to make your content unique.

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Topics: Content Marketing

Brands Crushing Social Media Storytelling

Posted by Melissa Cook on Feb 8, 2017 9:00:00 AM

In case you’ve been living under a rock for the past few months, visual marketing has taken the social media world by storm. Information is shown in infographic form, short, witty videos are the norm, and social platforms are becoming exceedingly more visual.

Because of this tendency towards visuals, brands haven’t been shy about using personalized visual content to promote their unique stories. These brands are crushing it on various social media platforms and deserve a shout out for their creativity:

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Topics: Social Media, visual content

[Infographic] Brands Crushing Social Media Storytelling

Posted by Melissa Cook on Feb 8, 2017 5:00:00 AM

Want to learn more about how some brands are taking this information and implementing it into their visual marketing strategy? Read the full blog here!

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Topics: visual content

How to Use Social Media Data in Higher Ed

Posted by Don Crow on Feb 1, 2017 9:00:00 AM

"Data" and "Social Media Data" are words and phrases showing up everywhere today. As a Higher Education marketing and communications specialist, you may find yourself asking, "There's data everywhere, how do I know what to pay attention to?"

You're literally swimming in data if you have email lists, social media profiles, and a website. Determining what to do with all that information can be overwhelming for Higher Ed professionals and your B2B peers as well. In addition to helping you determine which social media sites you should invest time in, we also want to help you with the all important, how to use social media data in higher ed.

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Topics: social media marketing, higher ed marketing

The VPM Blog

How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!

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