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A Giving Tuesday Success Story

Posted by Tod Meisner on Oct 25, 2016 9:00:00 AM

Entering its fifth year, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Celebrated on the Tuesday following Thanksgiving (in the U.S.), #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.

Since its inaugural year in 2012, #GivingTuesday has become a movement that celebrates and supports giving and philanthropy with events throughout the year and a growing catalog of resources.

As #GivingTuesday approaches for 2016, I wanted to highlight a shining example of a well-executed giving day. My alma mater, Illinois State University, has broken annual fundraising records for two consecutive years thanks to its efforts on #GivingTuesday.

Recently I spoke with Lora Wey, Executive Director of Annual Giving at ISU, to pick her brain about what tactics ISU has used to break these records. Below is a transcript of our question and answer session.

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Topics: Giving Day, Giving Tuesday

Get Your Point Across on Snapchat... But Don't Go Crazy

Posted by Annie Lazor on Oct 20, 2016 9:03:00 AM

Any of us who have had any interest in Snapchat since its release in 2012 probably know how to use it by now. As a millennial, I can say it’s the way I keep in touch with casual friends that don’t live near me. But over the past couple years, I’ve started to connect with not just friends, but also companies, celebrities, and yes, even my mother uses it. However, I’m not as crazy about Snapchat stories that your average user may be. Like my Netflix/Amazon Prime binges, I have a short attention span, and I base my Snapchat story viewing on the following criteria:

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Topics: Snapchat

Is Pokémon GO Still Relevant?

Posted by Cody Lunsford on Oct 18, 2016 9:00:00 AM

Pokémon GO came out on July 6 of this year and quickly became a worldwide phenomena. It has been downloaded over 500 million times worldwide and has made over $440 million dollars. It’s unarguably successful, but does it still matter? Is Pokémon GO still relevant?

That’s a tricky question.

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Topics: Apps, Pokemon Go

Why the iPhone 7 is Successful

Posted by Kayla Jolly on Oct 13, 2016 9:01:00 AM

In 2007, Apple introduced a revolutionary product that drastically shaped the future of technology as we know it. You may have heard the name a few times; it’s called the iPhone. Over the years, Apple has released an innovative and new iPhone version every year. Although some models have been more successful than others, the newest addition has launched us even further into the futuristic world of technology. 

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Topics: Technology

Ways Your College Can Inform Students About Internships

Posted by Catherine Andrews on Oct 11, 2016 9:00:00 AM

Although students may not believe it most of the time, colleges really do want them to succeed!  Through the daily struggles of balancing class schedules, homework, tests and required events for class, students tend to think their college is looking for them to fail.  However, most colleges are simply trying to challenge students in different ways in order to get them ready for the real world. 

Speaking of the real world... have you thought about internships? Most colleges have done a great job of explaining to students why internships are so important and helpful. If yours hasn't, then read this blog on why internships are important. However, has your university really done a good job of telling students about specific internship opportunities?  Students may understand that internships are important, but many of them don't know where to turn when it is time to actually find one.

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Topics: Internships

What is the right mix of Outbound and Inbound Marketing?

Posted by Don Crow on Oct 6, 2016 9:02:00 AM

Some of you hardcore VPM Blog readers may look at this and think, “Has @DonCrow lost his mind? What is this about Outbound Marketing?” Then again, some of you may look at the image below and think something else.....

The answer (for both) is, “not yet.” Admittedly, six years ago and as recently as two years ago, I never would have put my name next to any endorsement for outbound marketing. Once I left the world of call centers and direct mail fulfillment shops at AOL, I thought I would be done forever.

You should never say, “never.”

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Topics: Inbound Marketing

The Importance of Social Media Customer Service

Posted by Tod Meisner on Oct 4, 2016 9:00:00 AM

Customer service needs are evolving to match the rapid growth and development of today’s digital media. Customers today continue to face various challenges when trying to seek customer service help or a representative. That’s why many consumers are turning to social media to seek help, leave comments and look for advice.

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Topics: Social Media Strategy, Social Media Customer Service

Why Are Professional Sports Accounts Best to Follow?

Posted by Annie Lazor on Sep 29, 2016 9:00:00 AM

As a soon-to-be graduate of an SEC school, I hold college football near and dear to my heart. I grew up 20 minutes away from the biggest college football stadium in the country, the Big House; and in small town Auburn, Alabama, football is what our lives revolve around. But what has connected us to these teams year round and regardless if we’re actually at the game or not is social media.

However, with every school comes a guideline the athletic department must follow in order to maintain a wholesome image, and have traditions they want all ties to the school to remain true to. While people may have stronger ties to the college they attended, professional sports do not necessarily have as strict of rules to follow. This is why their social media handles have a little more freedom, ergo giving the audience wittier, edgy content. This makes these sports teams more fun to follow, and here’s why.

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Topics: Social Media, Twitter

How to Have an Effective Twitter Presence by Using Netflix

Posted by Cody Lunsford on Sep 27, 2016 9:00:00 AM

Netflix is a behemoth, but they do not stay at the top of the streaming game without quite a bit of effort. They are incredible at social media, especially at Twitter. They have one of the most effective Twitter feeds with over two million followers and they are consistently posting great content that set them apart from everyone else. Using Netflix's feed as a guide, your brand can also have an effective Twitter presence.

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Topics: Twitter

Augmented Reality vs. Virtual Reality: Which One Will Win?

Posted by Kayla Jolly on Sep 22, 2016 9:00:00 AM

Technology is ultimately ever-changing, and embracing these changes is crucial in today’s advertising world. One of the biggest revolutionary additions to the media world has been the introduction of augmented and virtual reality. When it comes to augmented reality vs. virtual reality, we’re curious to learn which one will win in the future.

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Topics: Video Content, Technology

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