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Why Virtual Reality Marketing Campaigns are Successful

Posted by K'yani Gross on Jun 23, 2016 8:00:00 AM

Technology has been taken to the next level. Virtual Reality or "VR" is the new marketing technique that immerses the audience into the campaign, literally. It's also a new technique that has taken the advertising industry by storm!

VR campaigns are successful because they engage the minds of potential consumers. There are three key components behind sucessful VR campaigns that I am going to explain in further detail. 


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Topics: Video Content

Marketing to Millennial Myths: As Told by a Millennial

Posted by Andrea Glazer on Jun 22, 2016 8:00:00 AM

The term “millennial” comes with baggage. Adjectives like lazy, narcissistic, spoiled, and materialistic are used to describe this generation. What older generations don’t realize however, is that we, the millennial generation, use these associations as a motivator to prove the negative stereotypes wrong. Join me, a millennial, as I outline some marketing to millennial myths.

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Topics: Inbound Marketing

Generating Leads Through Social Media

Posted by K'yani Gross on Jun 21, 2016 8:00:00 AM

In today's market, you have the ability to market your brand in so many ways- meaning the possibilty of generating leads has also increased, which is a huge advantage for businesses. Specifically, Social media is a way to network with the world and provides businesses with the opportunity to dabble in globalization. There are quite a few ways to generate leads through social media.

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Influencer Marketing: The 3 Archetypes that impacts Millennials

Posted by K'yani Gross on Jun 16, 2016 8:00:00 AM

Influencer marketing is a form of marketing that targets specific types of individuals instead of the whole market. It recognizes the people who have influence over potential buyers and allows businesses to market around these influencers.Millennials have been the focus of many businesses due to the increase of technology. Therefore, this creates more opportunities for businesses to influence Millennials.

Influencer marketing can be a smart way to better reach your target audience if done right. You need to reach your key archetypes to be successful. If leveraged properly, these influencers have the potential to help amplify your ad campaign or content ideas. Below, we've defined 3 key archetypes to help you make sure your next influencer marketing campaign is top notch. 

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Topics: Social Media

10 Apps College Students Actually Use

Posted by Tod Meisner on Jun 15, 2016 8:00:00 AM

There are countless mobile apps on the market today. Just visit the App Store or Google Play and you could spend countless hours scrolling through apps of many kinds. When it comes to apps for higher education, people tend to think of just ways apps can be used in the classroom or for curriculum, but that's not all there is to it.

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Topics: Apps

How To Use Humor in Your Higher Ed Marketing

Posted by K'yani Gross on Jun 14, 2016 10:00:00 AM

Higher ed marketing does not have to be as formal as institutions usually make it. You can still market your school, college or university with class and continue to be very relatable to your target audiences. Higher education's consumers are typically millennials for enrollment and development and generation x and beyond for fund-raising. In order to "sell" to these crowds, you must learn how to use humor in your higher ed marketing.

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Topics: higher education

What Marketers Need To Know About Facebook Instant Articles

Posted by K'yani Gross on Jun 9, 2016 8:00:00 AM

Facebook has become a site where you can express yourself in various forms. You can write posts, upload videos, use Facebook Live, and now they've added Facebook instant articles. This feature allows Facebook users to become publishers instantly while having already established an audience (friends and followers). 

Want to learn more about Facebook instant articles? Good! We've compiled our top three reasons why this new addition is a "must-use" application for marketers and those wanting to use Facebook to amplify their storytelling.

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Topics: Social Media

How RFID Technology is Shaping the Marketing World

Posted by Don Crow on Jun 8, 2016 8:00:00 AM

Ask most marketers what frustrates them the most today and somewhere in their Top 3 will be the words, “fragmentation,” “segmentation” or, “the increasing demand of consumers for more tailored experiences.”

Personally, I’ve had an interest in RFID since we began working on apps for live sporting events back in 2012. Fast forward a couple of years, and Verge Pipe Media was fortunate to win the RFID Lab at Auburn University account. We’ve been partnered with them since and have enjoyed learning and seeing RFID technology tested in different industries and potential consumer facing applications.

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Topics: Brand Marketing, RFID Technology

Twitter Is For Conversations NOT Declarations

Posted by K'yani Gross on Jun 7, 2016 8:00:00 AM

Twitter has grown rapidly into one of the most popular social media sites. Of course with growth comes change. Many people are starting to realize how much Twitter has changed. Twitter has revamped their site every year and has been going strong.

Twitter used to be a site where people came to in order to state their feelings and thoughts. It has now became a place where people are conversing with each other and even bouncing ideas off of one another. We like to say that Twitter is for conversations NOT declarations.

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Topics: Social Media

The Power and Influence of Visual Media

Posted by K'yani Gross on Jun 2, 2016 9:04:00 AM

Visual media is becoming one of the most prevalent sources for information and entertainement. People are now relying on visual media when it comes to receiving news, entertaining themselves, and even expressing themselves.Videos are everywhere now. People are more likely to watch how- to videos than read instructions. The power to influence others via visual media has changed the way in which we use technology. 

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Topics: Social Media

The VPM Blog

How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!

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