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RFID Applications in the Sporting World

Posted by Tod Meisner on Dec 1, 2016 9:00:00 AM

RFID is a proven technology that's been around since at least the 1970s. However, it's been too expensive and too limited to be practical for many commercial applications until recent years. Now that the costs associated with making tags have decreased, RFID tags can solve many of the problems associated with manufacturing and the supply chain. The tags can be embedded or encased in packaging for weather-proofing and greater durability. Tags also have microchips that can store a unique serial number for every product manufactured around the world.

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Topics: RFID Technology

How to Leverage Video Content in Inbound Marketing

Posted by Don Crow on Nov 29, 2016 9:00:00 AM

Let's face it, more and more people are opting out of reading long form content in favor of well done videos which can, "show and tell" often in less time and in a more compelling way than eBooks and white papers. If you're like me though, you got started in Inbound Marketing with a conversion path that included eBooks, white papers, and written guides. A few years later, we added in Infographics and today - it's increasingly video.

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Topics: Inbound Marketing, Video Marketing

Why Visual Content is Vital in Marketing

Posted by Kayla Jolly on Nov 22, 2016 9:00:00 AM

In our technology evolving world, using visual content is now a vital part of a creating a successful marketing campaign. Visual content helps your company communicate more efficiently with your followers. Since the majority of viewers are visual learners, every single content post on media platforms should include some sort of visual content appeal.

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Topics: Social Media Strategy

Vine's Final Six Seconds: Why Vine Died

Posted by Cody Lunsford on Nov 17, 2016 9:00:00 AM

Vine used to be one of the most popular apps available for your phone. It spawned countless memes. Who can forget the Peanut Butter Baby or Damn, Daniel? It created many cultural phenomenons. Things like the Harlem Shake or the Whip and Nae Nae spread from Vine to the Today Show to your mom embarrassing you in public. Even dabbing grew in popularity partly thanks to Vine.

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Topics: Social Media

Three Steps For Effective Facebook Live Videos

Posted by Tod Meisner on Nov 15, 2016 9:00:00 AM

Facebook Live made its debut in 2016 and continues to revolutionize how marketers use the platform to reach their target audiences. As Facebook’s algorithm continues to give more preference to video that is live over video that is not, marketers need to be smart when using the platform.

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Topics: Facebook Live, Video Marketing

Liberal Arts vs. Research Universities: What to know, where to go

Posted by Annie Lazor on Nov 10, 2016 9:00:00 AM

As an attendee of a public university, I’ve received a great education. As a communication major, I’ve been given the opportunity to reach into not just my major, but also other liberal arts majors such as public relations, English, media studies, and journalism. But there are also a wide variety of majors and activities that our university focuses on, which makes serious liberal arts majors consider strictly liberal arts colleges.

What is the difference between the two, what exactly does each major mean, and which one is the best fit for someone looking to go into the liberal arts field? Allow me to explain further.

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Topics: higher education, higher ed

Potential With Podcasting

Posted by Melissa Cook on Nov 8, 2016 9:00:00 AM

Podcasting was considered to be a dying medium 10 years ago. Now, it has gained popularity and is continuing to grow. The surge hasn’t been anything like the Snapchat explosion, but it has grown and will continue to bring more listeners in which makes it an important part of your inbound marketing strategy. Growing your business is a top priority, so why not try something new to reach a brand new audience? Still unconvinced? Here are a few reasons why your business should add podcasting to your inbound marketing mix:

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Topics: Content Marketing

Apps You Should Know About in College

Posted by Catherine Andrews on Nov 4, 2016 9:02:00 AM
For most millennials, life before the internet, cell phones, and apps is unthinkable.  Our phones have become an extention of ourselves, and a lot of this is because of the various apps that we have.  If we have these apps at our disposal, why not take advantage of them? There are apps out there for everyone, even kids, but let's take a look what the apps you should know about in college and take advantage of to help make college a little less chaotic.

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Topics: marketing to millennials

Using Emotional Appeal in Your Marketing Strategy

Posted by Kayla Jolly on Nov 3, 2016 9:03:00 AM

There are two ways to persuade an audience within advertising: rationally or emotionally.

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Topics: Brand Marketing

3 Ways to Use Both Snapchat and Instagram Stories

Posted by Don Crow on Oct 27, 2016 9:01:00 AM

It's been a little over two months since Instagram Stories rolled out to all of their 500 million active monthly users. The hand wringing and foul cries ensued as many loyal Snapchat fans mocked the obvious look-a-like entry to their beloved Snapchat Stories.

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Topics: social media marketing

The VPM Blog

How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!

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