The VPM Blog

How to Showcase the Value of Your University

Posted by Alexa Russell on Oct 16, 2018 12:48:09 PM

A lot of higher ed marketing focuses on campus life. Many universities are known for their sense of community or their social life. But is that enough? Do members of Generation Z place as much value on the college experience as older generations? Sure, feeling like you are a part of a college community is important, but higher ed marketers should focus on more tangible benefits to entice prospective students. This could include things like technology, special majors offered, a high rate of students who graduate with jobs lined up, etc.

We have all seen the cookie-cutter college commercials. Many flash "[University name] is..." across the screen followed by a set of generic adjectives and video of students doing fun things on campus or sitting in a classroom. Others have students saying that their university is their home and why. But to reach prospective students you need to set yourself apart and not look just like any other college.

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Topics: higher ed marketing, higher ed

A Beginner's Guide to Live Streaming

Posted by Cody Lunsford on Oct 10, 2018 8:54:37 AM

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Have you ever wanted to go to an event, but couldn't make it because you were too far away from it or maybe you were sick and stuck at home? Maybe you're at a family reunion but you really want to check on the score of your favorite team's game. Or maybe you're somebody who is in charge of an event, like a graduation, and you want extended family members of students to be able to see the event. This is where live streaming comes in. 

Live streaming is exactly what it sounds like. It's broadcasting in real time over the internet, usually using a site such as Facebook, YouTube, Twitch, or Vimeo. And here's the thing: people REALLY like watching live streams. Around 78 percent of people on Facebook are watching live video and are ten times more likely to comment on a live video than any other post. The audience is there, so you now need to reach them. Here's a beginner's guide to live streaming that will tell you how you can make your live stream one that people will tune into. 

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Topics: live streaming

Op Ed: Universities Should Be Transparent About Student Debt

Posted by Melissa Cook on Oct 2, 2018 11:30:00 AM

If you’re a recent university graduate like myself, you hear the words “student loans” and feel your blood pressure rise. Or, maybe you’ve been out of school for over a decade and look at your student loans as just another monthly payment like a mortgage, wondering to yourself if the debt will ever go away. We all have it and we all have more of it. Statistics show that the average graduate owed $39,400 in 2017, a 6% rise from 2016. But why? That’s another topic altogether. Today, I want to focus on the university side of this debt crisis, what they are doing, what they can do better, and why it matters. Let’s dive in. 

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Topics: higher ed

How To Use Twitter Influencers in Higher Ed Marketing

Posted by Alexa Russell on Sep 19, 2018 7:01:00 AM

 

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Topics: social media marketing, higher education

What High Tech Resources Will Attract Students?

Posted by Cody Lunsford on Sep 17, 2018 1:47:56 PM

I've used a computer since I was six years old. When I was in seventh grade, my dad got the first iPhone (I wasn't allowed to have a phone until I was sixteen). In eighth grade, I took a web design class. Throughout all of high school, I worked in computer labs, typed every paper I had to write, visited my school's website for info and on and on. I'm not trying to brag about how "cool" I was (not cool at all), but rather illustrate how my entire life has been using technology that has been rapidly evolving. But here's the thing: I'm around seven years older than current incoming college freshmen. 

What this means is that incoming freshmen to your university HAVE NEVER been in a world without computers or the internet. They were in kindergarten when smart phones rose to prevalence. They're used to rapidly advancing technology being integrated to every aspect of their lives, including their education. Your university has to keep up in order to attract new students to your university. So now you want to know what high tech resources will attract students, right? (That is why you clicked on the blog, after all). Let's take a look at a few. 

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Topics: higher education, high tech

The Only Instagram Takeover Guide You'll Ever Need

Posted by Melissa Cook on Sep 5, 2018 9:00:00 AM

We all know the struggle of keeping up with the demand for fresh content, especially in the higher education space. Before you panic and put together another “5 Study Tips” guide or graphic, consider incorporating students. Think about it. Your students are a living, breathing, walking, and social media posting ad for how great your university is. Use them. How? Schedule an Instagram Takeover.

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Topics: higher education, higher ed social media

Online Tools Every Higher Ed Marketer Should Be Using

Posted by Don Crow on Aug 29, 2018 8:00:00 AM

A frequent comment heard from Higher Education marketing professionals is they are, (a) understaffed, and (b) under-resourced. The reasons range from lack of money to lack of executive support and the inability to add headcount falling somewhere between the two. However, the demands placed on Higher Ed marketers hasn't gone away and as the battle for top notch, well funded college students grows, the demand list may in fact, be growing. Add to those demands and expectations are the increasing need to reconnect and reestablish a nostalgic relationship with alumni and you see multiple marketing paths and branches that need to be in your strategic plan. As someone who toils in the boutique independent agency world, we are no stranger to squeezing the maximum amount of top notch results out of every resource (people, process and technology. So - I've put together this list of online tools every higher ed marketer should be using to help alleviate some of the pressure.

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Topics: higher ed marketing

What is Twitch and Why Should You Pay Attention to It

Posted by Cody Lunsford on Aug 22, 2018 8:00:00 AM

Have you ever heard of Twitch? If you haven't, you haven't been paying enough attention. But never fear! We'll hit some highlights for you about the massive streaming site, from the early days to Twitch Plays Pokemon. We'll also tell you how it can help you reach a very niche and attentive audience, by showing you how brands have used it to their advantage. It's well worth knowing whatever you can about Twitch, especially since more people on average watch Twitch than most cable channels.

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Topics: Video Game Streaming

How to Fundraise Using the 5 W's

Posted by Alexa Russell on Aug 8, 2018 9:00:00 AM
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Topics: higher ed social media, higher ed marketing, higher ed inbound marketing, higher ed, higher education, Giving Day, Giving Tuesday

How Your Business Can Benefit from Brand Ambassadors

Posted by Caroline Daley on Aug 1, 2018 7:59:00 AM

Unless you've been living under a rock, you've probably heard of the term "brand ambassador." For those who don't know, a brand ambassador is someone who is recruited or hired by an organization to positively represent their brand and help spread awareness. These people are usually already fans of the brand they are promoting and are also usually unpaid. Companies of every shape and size have been leveraging brand ambassadors for years now, and it's about time you hopped on the bandwagon. If you need a little more convincing, we've pinpointed how your business can benefit from brand ambassadors so you don't have to.

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Topics: Brand Marketing, Brand Ambassadors

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