The VPM Blog

5 Things I Wish my University Would Have Taught Me

Posted by Peter Taliaferro on Apr 17, 2019 12:50:00 PM

There are many times when students often complete their degree plans and feel like there is a genuine lack of applicable skills to help them enter the real-world. In this blog, we will explore how higher education institutions can work toward making their alumni feel like they gained applicable, real-world knowledge when they leave college. Watch the video below to learn how higher ed professionals can help their students more easily transition into the adult world. Check out the quick video below to learn how to make the best of your student's university experience: 

Read More

Topics: higher education, higher ed inbound marketing

How To Navigate Twitter Analytics

Posted by Alexa Russell on Apr 10, 2019 12:50:00 PM

Navigating the Twitter Analytics platform can be confusing and overwhelming. There are 6 pages that all lead to countless more links, charts, and other data. Knowing how to quickly find the data you are looking for and leverage it for your accounts can save you time and money. Many people don’t have time to explore all of the crucial analytics that Twitter we did it for you. Watch our video below to get a rundown of the most vital sections of Twitter Analytics.

Read More

Topics: Twitter, social media analytics, Social Media Platforms

How to Create Eye-Catching Newsletters |VIDEO|

Posted by Melissa Cook on Apr 3, 2019 12:50:00 PM

Did you know that the average worker in the US receives 121 emails a day. Not a week, a day. I can also almost guarantee that everyone else thinks that their emails and newsletters are just as important as yours. So, how do you make your newsletter stand out in the crowd? With deleting emails as easy as a quick swipe in a mobile app, you have to work a little harder than you used to have to, just to make sure your email even gets opened. 

Read More

Topics: Inbound Marketing, newsletter

5 Resources for Creating Easy Video Content [VIDEO]

Posted by Cody Lunsford on Mar 27, 2019 12:50:00 PM

Making a video can be daunting. There's a lot of complicated softwares out there and a lot specific difficult techniques that come into play while creating video content. But sometimes you don't need all that. Sometimes you just need a simple slideshow, but you want to make it dynamic. Other times, you have your video made, but it feels like it's missing a dynamic piece of content to tie it all together. We're here to help by sharing some of the tools that we use day-to-day here at Verge Pipe Media. 

Watch the video below to see 5 resources for creating easy video content. 

Read More

Topics: Video Content

How To Promote a Short Term Fundraising Project [VIDEO]

Posted by Don Crow on Mar 20, 2019 12:50:00 PM


At Verge Pipe Media, we just wrapped up another successful Tiger Giving Day for clients at Auburn University. Tiger Giving Day, as the name implies, is AU's version of the National Day of Giving which has sparked a ton of short-term campaigns, virtually all online (with notable offline components), and all with varying degrees of success. So what steps should you be taking to successfully promote a day of giving for your school, college or university?

Obviously, we're glad you asked as we've put together this video, How To Promote a Short Term Fundraising Project.

What do we mean by, "short term" in this case? It can be everything from a giving day to a less than 30 day effort to raise awareness and donations for a cause or project your school, college or university is seeking support for. For example, if you have a project that would normally fall through the cracks and not warrant a full blown development officer, you can create an online giving platform and then support through online and email efforts.

Here are some additional blog posts or resources to help your social media plan once you've watched the video:

Read More

Topics: higher ed social media, Giving Day

How to Better Personalize Your CRM

Posted by Tatianna Eaves on Mar 13, 2019 1:00:00 PM

When running your business, have you ever struggled with how to clean up your customer relations manager (or CRM)? Or how to know your customers better? Having and managing a good CRM is key to keeping your customer relationships intact. The more you learn about your clients, the more you can personalize your CRM to have one main place where all their information lives.

Read More

Topics: Inbound Marketing, HubSpot, customer service

Red-flags Employers Look for When Hiring

Posted by Alex Pogue on Mar 6, 2019 12:50:00 PM

 When it comes down to interviewing, there is not one specific recipe for success. All companies are unique in their own way. You must fit the company culture and that can look different for everyone and every organization. 

Even without a formula for what employers like to see, there are definitely qualities that all employers will not hire a candidate for. It gets to be a little tricky when you're looking for tips for success and that's why we put together a list of 'red-flags' employers should be on the lookout for.

Whether you're looking for a job or trying to hire someone, knowing and identifying these red flags can be beneficial for everyone. Some of our tips may sound simple and self explanatory but you would be surprised by the precent of people who actually do them without even thinking about it. 

Read More

Topics: Social Media, social media analytics

4 Simple Ways to Avoid Over Promotion

Posted by Peter Taliaferro on Feb 27, 2019 12:45:00 PM

It’s important for any business to reach out to their customers to inform them of anything going on with the company. However, it’s just as important to not overwhelm customers with so much information that they get annoyed. The key to having a successful relationship with customers is to be on their minds, but not always in their face. 

Read More

Topics: Content Marketing, Email Marketing, Social Media Strategy, digital marketing

Four Truths of Facebook Birthday Charities

Posted by Sara Brillanti on Feb 20, 2019 12:45:00 PM

Facebook teamed up with over 750,000 charities to encourage users to use their birthdays and social media for a good cause, but what is Facebook getting out of it?

Read More

Topics: Social Media, Facebook, charity

The 3 steps to navigating dating apps

Posted by Peter Taliaferro on Feb 14, 2019 4:17:59 PM

With Valentine's Day just around the corner, some of our single friends could start to feel a little left out. Not to worry! There are so many dating apps out there, each with its own unique set of rules and expectations, so it could seem daunting to figure out which app is the most suited for you. So, that’s where we decided to focus our attention.. 

When on a dating app, you are essentially marketing yourself. There are just some aspects of a dating profile that you just can't go without: some fun, eye-catching pictures, a clever bio that would grab anyone's attention, and a healthy dose of confidence. Tinder and Bumble are two of the most popular apps out there so check out the short video below to see which app is the best suited for you: 


So what do these steps mean for someone wanting to download one of these apps? Remember, the first step is just having the confidence to do it, grab a few of your favorite pictures, and start swiping on your potential love interests. This will give the people viewing your profile an idea of what you look like and what a few of your interests are - drawing more people with the similar likes and dislikes to your dating profile. This makes it easier on everything to be able to see in whom they may be interested more easily. Following these steps will make you successful in learning how to better market yourself to find the one for you! To learn more about successful content marketing, download our free eBook by clicking below!

New Call-to-action

Read More

Topics: Apps, dating apps

The VPM Blog

How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!

Join us as we share lessons learned, best practices, thoughts on leadership in the social media and mobile world of today and more.

Worried about missing something? Sign up for our monthly(ish) newsletter and you'll get to see the best of the best delivered right to your inbox.

Subscribe to Email Updates

Popular Posts

Posts by Topic

see all