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Are you a good fit for Inbound Marketing?

Posted by Don Crow on Aug 25, 2016 9:00:00 AM

Over the past six years, I've gotten lots of questions about Inbound Marketing. There's still a fair amount of confusion about the difference between Inbound and Content Marketing, but by and large, Inbound Marketing has matured from, "what" through, "how-to" and into the most popular question at Verge Pipe Media today, which is are you a good fit for Inbound Marketing?

When I chat with anyone new or a potential client and they ask about Inbound Marketing, I normally show them the illustration below and respond with questions of my own, including:

  1. Do you sell something (service, product)?
  2. Do you want to sell more of __________ (your service or product)?
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Topics: Inbound Marketing

Five Easy Ways To Maintain Accountability With Your Client

Posted by Tod Meisner on Aug 23, 2016 9:00:00 AM

This is the third blog in a series of blogs written by Tod Meisner, our Executive Director of Client Leadership. In the spring of 2016, he attended Second Wind's Account Executive College in Chicago. The two-day seminar provides methods for improving account service and retaining the accounts that are so important to long-term agency viability and growth. The blog series will cover his key takeaways.

Leading clients is a contact sport. It’s one of the phrases that stuck with me after I first heard it while at Account Executive College. You must be in the trenches every day with your clients in order to properly lead them. Being in the trenches, for me at least, means being in front of clients consistently, while proactively offering them strategic counsel.

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Topics: Client Leadership, Client Relations

Instagram Stories vs Snapchat: Stop The Hate

Posted by Don Crow on Aug 18, 2016 9:00:00 AM

We are a few weeks into the app update that brought us Instagram Stories. Immediately, the first few stories I watched were people asking for Snapchat followers (FD: I did this too), cries of unfair play, or just crying in general. Just like the integration of the Newsfeed into Facebook, the change is being met with criticism from casual to hardcore users.

I don't count myself an expert in either Instagram or Snapchat for personal use, but I'd like to think I've given some really solid advice to clients about how to use each platform for their business. And that's exactly why I'm here today, to help casual and business users alike understand Instagram Stories vs Snapchat.

I'll take it a step further and ask the crying to stop. Respect the difference between the two and go back to the drawing board and figure out how to make each platform work for you. If you're a brand marketer in any capacity you know without a doubt your job is to produce (and earn) brand equity where it matters.

In other words when it comes to Instagram Stories vs Snapchat: Stop the hate.

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Topics: Video Content

Agency FRONT LINES: Verge Pipe Media Internships

Posted by Don Crow on Aug 11, 2016 9:00:00 AM

As part of our Agency Front Lines series of blog posts, today we look at one of our most searched key phrases, Verge Pipe Media Internships. If you're interested in joining the VPM Team, you'll learn a lot from two recent graduates who turned their intership into paid roles while they finished their degree at Auburn University.

Verge Pipe Media is an inbound agency that dissects their clients' marketing and business challenges and develops solutions that produce results. Those results typically mean more website traffic, more and better qualified leads, and consistent branding across social media and online platforms. Getting there takes a lot of unspectacular work behind the scenes and that means having exceptional, "imagineers."

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Topics: Inbound Marketing

Online Community Manager vs Social Media Manager Salary Comparison

Posted by Abby Broom on Aug 9, 2016 9:30:00 AM

We have talked previously in our blog about the differences in an Online Community Manager and a Social Media Manager, and today I will discuss another difference between the two. The difference we are talking about in this blog post is often times a major factor in a person's job selection process. So, today we are talking about the big S word, salary.

You should start with the comparison of the two roles and responsiblities, and then the online community manager vs social media manager salary comparison will make more sense.

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Topics: community manager

Effective Guerrilla Marketing for your Business

Posted by Abby Broom on Aug 4, 2016 9:00:00 AM

Everyone has heard of Guerrilla Warfare, but how many people have heard of Guerrilla Marketing?

Guerrilla Marketing is defined as innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.

The concept of Guerrilla Marketing is based on the idea that your company’s marketing plan will be idea and creativity based. The idea is to create an effective campaign on a low budget that produces results.

 

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Topics: guerrilla marketing

Agency FRONT LINES: Be A Partner NOT A Vendor

Posted by Tod Meisner on Aug 2, 2016 8:00:00 AM

This is the second blog in a series of blogs written by Tod Meisner, our Executive Director of Client Leadership. In the spring of 2016, he attended Second Wind's Account Executive College in Chicago. The two-day seminar provides methods for improving account service and retaining the accounts that are so important to long-term agency viability and growth. The blog series will cover his key takeaways.

Leading clients is a contact sport. It’s one of the most important things I learned while at Account Executive College. This means that if I’m going to lead our clients successfully, I must be in front of them consistently and speak with them frequently.

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Topics: Alumni Relations, Inbound Marketing, Client Leadership, Client Relations

How to Turn the Digital Naive into the Digital Native

Posted by Eric Callaghan on Jul 27, 2016 9:11:28 AM

We've said it before, but our business is figuring out how to turn the digital naive into the digital native. In fact, it's right there under the Digital section on our home page. Technology is improving at a rapid pace which forces the world to play catch up. This can leave many businesses in the dust as they fail to adapt fast enough. That's why Verge Pipe Media is dedicated to turning the digital naive into the digital native. Let us show you how.

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Topics: digital marketing

How Denny's Uses Weird Twitter to Stand Out on Social Media

Posted by Chad Oliver on Jul 20, 2016 8:00:00 AM

No matter what it is, with all things in life, somebody eventually comes around to make it weird. Twitter is no exception. A select few users make it their goal to take their allotted 140 characters to make the weirdest tweets possible. Whether it’s through incoherent grammar, dark subject matter, hilarious misspellings, or some combination of the three; weird tweeters will find a way to make audiences laugh.

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Topics: Brand Marketing, Social Media Strategy, Social Media

Social Media Video Guidelines

Posted by K'yani Gross on Jul 19, 2016 8:00:00 AM

Videos can often embody important messages you are trying to convey to your potential buyers. The vast amount of creativity that can be placed in visuals can cause a large impact on your marketing campaign. First, you must know how to customize your videos along the platforms. If you do not know the video requirements of the platforms you are wishing to use, you may have a problem. This is why I am here to inform you about the social media video guidelines.

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Topics: Social Media Strategy, Inbound Marketing, Video Content