Millennials are constantly bombarded by information that they often disregard as useless. This excess amount of information is the very reason why your alumni institution needs to join the conversation and attract your millennial alumni using inbound marketing tactics rather than bombarding them with information. An important component of the inbound marketing methodology is social media so we’ve complied a list of the four social media apps your alumni association should be using.
- Snapchat - For an unexplained reason, Millennials love taking selfies. Snapchat allows millennials to send fun selfies and photos of their surroundings. It’s a quick and easy way to stay connected. Features such as Geofilters are making Snapchat a prime platform for brand building, especially in the university setting.
- Instagram - The saying goes, “A picture is worth a thousand words.” Instagram allows for creative expression for both personal and professional outlets. The way universities depict themselves speaks volumes about their brand. Instagram is the preferred creative outlet amongst artistic millennials.
- Facebook – When it comes to multigenerational interaction Facebook is the place to be. Despite the age spread on Facebook millennials are running the conversation. Your alumni institution should take advantage of the existing age diversity present on Facebook to recruit recent graduates and foster relationships between millennials and older alumni.
- Twitter - The speed of Twitter allows users to feel satisfied and in-the-know. Twitter connects users personally with the brands and public figures they love, why not add your university to that list? The opportunities are endless with twitter, even with 140 characters.
Attracting millennial alumni can be tricky but effectively using apps and inbound marketing methodologies can help you reach your target audience efficiently. Download our EBook and learn how to apply inbound marketing to your alumni association today!