Here at Verge Pipe Media, we do a lot of brainstorms. So many. In fact, we've written before on how to do an effective brainstorm. Brainstorming is an essential step in the creative process and as we're developing campaigns, we huddle together as a team and prepare to get those ideas flowing. Sometimes, though, having a brainstorm and actually getting something useful out of it can be a little tough. Even if you're following all the rules to make a brainstorm effective, your brainstorm can seem a little bleak for those participating. Luckily, with our experience, we've developed five tips to brighten up your brainstorm.
Watch the video below as I walk you through my five top tips to make your brainstorm...really good.
These tips will help get you started on brightening up your brainstorm, but don't be afraid to experiment with your brainstorm yourself. Nobody knows your team or your team dynamic more than you, so adjust as you need in order to fit your team. Brainstorming is an ever evolving process and the absolute worst thing you could do is to have your brainstorms start feeling routine. Here's the thing, though: brainstorming is not the last step in the process of creating a successful marketing campaign. Want to know more about how we do it? Download the eBook below.