- Filters, logos, style, & fonts.
- Serious, comical, small buisness, among others.
Visually, your company should set standards for all of the aspects mentioned above. Personality is something often overlooked! This does not mean you can't post a mention of a serious holiday, and then a funny video. Setting a tone for your content allows for customers to even further connect with your company. This consistency allows for brand recall, and will build up your presence as a brand and on social media.
Keep it simple
Less is more. It's a saying as old as time, but keeping it simple creates clarity! Customers will not want to try and have to understand what your content means, but rather be able to take just a few seconds to understand what they are seeing. Make use of space, but avoid overcrowding your content. Below, you can see a good example of a logo using simplicity to create a clear message.
This should be common sense, but many forget the bare minimum of content creation necessities. Your content should fit all technical checkmarks, or else you'll appear unknowledgable and as if you do not care about the content. After all, what good is spending hours creating content if the specs do not allow for it to be properly viewed on the platform?
Some boxes to check off include:
- Good & clear photography/videography
- Sizing and aspect ratios for all platforms
- High resolution
- Optimized for web & mobile