The VPM Blog

7 Things About Alumni Events Your Boss Wants to Know

Posted by Laurie Webb on Mar 2, 2015 9:44:48 AM



Your school’s alumni are one of the most important groups to maintain and grow a positive relationship with. Your alumni are walking word-of-mouth marketers who are your most loyal supporters and potentially the most giving contributors. It would be a huge mistake to forget about this group. Alumni-relations should be an integral part of your college’s marketing strategy. A great way to cultivate and maintain your relationship with this group is to plan alumni events for them.

There’s a lot that goes into alumni event plans, but when you pitch your ideas to “boss-man”, he or she does not want to know every little detail about your event. Typically a boss doesn’t want to get bogged down into the smaller details. That’s your job. But instead, here are seven things about alumni events your boss wants to know:

  1. Why?

Alumni college events are important to hold because it’s a great way to maintain and grow a positive relationship with alumni. But apart from that, these events allow ways for you to get additional contact information and feedback from your alumni.

  1. Who is invited?

“What is our demographic reach?” “How exclusive will it be?” This is important to know for many reasons. Who you invite can influence how much the event is, how many people come and the type of event. If alumni know that their classmates will be there, they may be more likely to come compared to if all alumni were invited.

  1. Geographic reach?

Typically, alumni are spread out all over the country and potentially all over the world. If you focus on different regions for different events, then you will definitely save money and time.

  1. When is it?

Scheduling your event for the right day is harder than you think. You actually have to think strategically on this. Make sure it doesn’t fall on the same day as another big event or holiday. Timing is important too. If it’s too early or too late, you will have less people come.

  1. How to reach alumni?

If your event is big, mailing a huge amount of invitations is extremely costly. You can utilize the Internet to cut costs. Try emailing invitations, and post announcements on social media and your website.

  1. Sponsorships?

Try to find sponsorships! Sponsorships are tax deductible for the donor and it can save you a ton of money. Also, it’s a great way to build relationships with local businesses who can help you in the future.

  1. Internal Resources?

Utilizing your internal resources can make your life so much easier. If you divide up the work for planning the event according to expertise, there’s a better chance that it will get planned faster and it will run more smoothly. Having the extra eyes can help you find mistakes and extra details you wouldn’t have thought of. They can also help you spread the word about the event.


These events are super important to plan. If you keep these questions in mind, you will be sure to please your boss and plan a successful event. Happy planning!


How to Use Landing Pages [For Universities]

photo credit: Launching the new Alumni Library User Card. via photopin (license)

Topics: higher ed marketing

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