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Augmented Reality vs. Virtual Reality: Which One Will Win?

Posted by Kayla Jolly on Sep 22, 2016 9:00:00 AM

Technology is ultimately ever-changing, and embracing these changes is crucial in today’s advertising world. One of the biggest revolutionary additions to the media world has been the introduction of augmented and virtual reality. When it comes to augmented reality vs. virtual reality, we’re curious to learn which one will win in the future.

Both of the technologies can distort your vision of reality by viewing it through specific devices. However, what people fail to recognize is the differences between the two. Knowing the different and similar qualities of both virtual and augmented reality can give you a jump start on how to use these technologies to your advantage.

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Virtual Reality

Virtual reality (VR) is a technological sensation that causes you to experience things that don’t actually exist through your phone or computer. In this case, the world as you see it is completely virtual and entirely unreal. When you see VR content, you feel as if you are actually there.

This vision is created mostly through wearing helmets and goggles that enable the VR capabilities. For example, the Oculus headset has become one of the most popular devices to support these visuals. This can be used for feeling present in videogames, roller coaster rides, and even advertise products for companies.

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Augmented Reality

Augmented reality (AR) is a technological sensation that distorts images of your actual reality on your device. AR uses your existing environment and adds new information to it. This vision is created by through your camera lens and phone location on a device.

For example, this has been done with sports coverage on TV. Those little arrows and circles on slow-motion replays has been deemed as premature versions of AR. An example of a modernized version of VR is Pokémon Go, the app that threw the world in a whirlwind.

Similarities

Although they have their differences, virtual and augmented reality are mostly used for the same purposes.

They have been used for technological, entertainment, and science/medicine purposes. They both have the power to create real-life sensations without the true reality. It contains the ability to convince someone that what they are experiencing is actually happening. Usually these technologies are easily accessible if you have the right tools.

The ways to advertise is becoming much more extravagant than we ever thought. Stimulations of VR and AR are binding the gap between the real world and the virtual world, one step at a time. Both have taken the world by storm, but which one will win in the future?

Well, it seems that neither will go away any time soon, they will just be used for different areas. 

For example, video games may be more successful with VR. This can give gamers a more realistic experience that gets them hooked. On the other hand, applications may be more successful with AR. Google Maps has recently paired with AR to give their clients a more direct view of where their destination is, and it’s working in their favor.

Another way to use this technology is to combine these for the ultimate distorted reality experience. Combining the two may be extremely helpful for advertisements of companies not exactly in the entertainment world. Video marketing is on the rise, and this can be used with VR and AR for an extravagant way of advertising that will be sure to turn heads.  

Understanding how you can use these different technologies, together or separate, to your advantage is what will make VR and AR helpful in the future.

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Topics: Video Content, Technology

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