The VPM Blog

Abby Broom

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Online Community Manager vs Social Media Manager Salary Comparison

Posted by Abby Broom on Aug 9, 2016 9:30:00 AM

We have talked previously in our blog about the differences in an Online Community Manager and a Social Media Manager, and today I will discuss another difference between the two. The difference we are talking about in this blog post is often times a major factor in a person's job selection process. So, today we are talking about the big S word, salary.

You should start with the comparison of the two roles and responsiblities, and then the online community manager vs social media manager salary comparison will make more sense.

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Topics: community manager

Effective Guerrilla Marketing for your Business

Posted by Abby Broom on Aug 4, 2016 9:00:00 AM

Everyone has heard of Guerrilla Warfare, but how many people have heard of Guerrilla Marketing?

Guerrilla Marketing is defined as innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.

The concept of Guerrilla Marketing is based on the idea that your company’s marketing plan will be idea and creativity based. The idea is to create an effective campaign on a low budget that produces results.


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Topics: guerrilla marketing

The Difference Between Community Manager and Social Media Manager

Posted by Abby Broom on Jun 28, 2016 8:00:00 AM

Have you heard of an Online Community Manager (OCM) and a Social Media Manager (SMM)? Do some questions arise in your mind like: What is the difference? Which does your company need? Which is the better job for you? This blog will hopefully help you gain a better understanding of what an OCM is and how it differs from a SMM as we explore the difference between online community manager and social media manager.

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Topics: community manager

Take Notes: Creating Landing Pages for Universities

Posted by Abby Broom on Oct 22, 2015 9:47:24 AM

What is a landing page you wonder? Well, the official definition of a landing page is, “the section of a website accessed by clicking a hyperlink on another web page, typically the website's home page.” That's the general description of an internet landing page, but for marketing purposes, a landing page is one with a specific, targeted goal. The purpose of a landing page is to guide your web visitors toward the next step of the buyer's journey. Simply put, they help you convert visitors into leads and, eventually, leads into customers and promoters.

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Topics: Landing Pages

Choosing the Right Platform for Higher Ed Content

Posted by Abby Broom on Oct 12, 2015 10:11:52 AM

 One of the most important things we focus on in the field of digital marketing is which social media platform to use for promoting different types of content. In this particular case, we are going to discuss the best platforms for Higher Ed content. Right now, Higher Ed is a booming industry in need for PR practitioners, social media specialists and marketing teams. That is where we come in.

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Topics: higher ed inbound marketing

How to Get Your Business Found By Increasing Traffic on Social Media

Posted by Abby Broom on Sep 23, 2015 10:04:22 AM

Everyone wants to have more and more engagement on social media. Be it their personal account or their business, traffic is good, and it's what the end goal usually is for a social media strategy. While social media is just one way for your business to get discovered, increasing traffic on social media could be the key to having your brand found.

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Topics: social media marketing

How to Implement a Social Media Strategy for Business

Posted by Abby Broom on Sep 10, 2015 9:23:40 AM

As we have stressed in many of our blogs here at Verge Pipe Media, we believe in the power of social media. It's an extremely useful tool for marketing and public relations as it's a quick and effective way to send out urgent information to a wide range of people.  

Social media is used all over the world by people of nearly every demographic. They use social platforms as a way to express themselves, get news, and reach out to people. With such a wide range of audiences and content platforms, it's important to know when and how to implement a social media strategy for business. Let's take a look.

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Topics: Social Media Strategy, Social Media

Why Everyone is a PR rep in the Digital World

Posted by Abby Broom on Aug 27, 2015 9:45:14 AM

In the digital world today, whether it be for personal or business use, any content that is posted on the Internet is an automatic representation of yourself or your business. Social media has made it even more important to watch what you say and how you say it. The result of this: everyone is a PR rep in the digital world.


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Topics: PR

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