The VPM Blog

Addi Rogers

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Social Media Marketing Strategies: There’s No Universal Answer

Posted by Addi Rogers on Nov 6, 2014 9:19:00 AM

How do I get more followers? How do I get people to discover me? How do I get on the first page of Google? What’s the secret? What’s the formula?
Here it is. Are you ready?
There isn’t one.

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Topics: Social Media Strategy, Social Media

Darius Rucker Campaign Recap: Thoughts and Lessons Learned

Posted by Addi Rogers on Oct 28, 2014 9:44:00 AM

If you follow Verge Pipe Media or anyone who works at Verge Pipe Media, you know that for the past three months, we were campaigning to try and get Darius Rucker to attend our tailgate for the South Carolina vs. Auburn football game. Here’s a recap, some thoughts, and lessons learned about the campaign.


The South Carolina vs. Auburn game just so happened to fall within a few weeks of Verge Pipe Media’s fourth birthday. Darius Rucker loves South Carolina football. Don Crow loves Darius Rucker. The stars were aligned (at least that’s what we thought).

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Three Digital Trends Everyone Should Know About

Posted by Addi Rogers on Oct 9, 2014 9:35:00 AM

Not knowing how to “work Facebook” is almost inexcusable these days. Millennials and Baby Boomers alike have pretty much gotten the hang of how the social media platform works. I’m not saying we don’t see the occasional status update that was supposed to be a picture comment from Aunt Jane – but she has 50 cats and still has dial-up, so we forgive her.

There’s a lot more to the Internet than Facebook and email, and with everything (literally, everything) moving to digital, it’s hard for less tech-savvy people to keep up. From Google Drive to Hashtags to LinkedIn, even the most social media loving, marketing pros have to set aside time to learn the latest digital trends.

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College Students & Higher Ed Social Media Strategy: A Dream Team

Posted by Addi Rogers on Oct 1, 2014 10:31:58 AM


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College Marketing Ideas in the Digital Age: Social Media

Posted by Addi Rogers on Sep 26, 2014 9:12:18 AM


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MOOC: A Breakdown of Massive Open Online Courses

Posted by Addi Rogers on Sep 16, 2014 9:28:00 AM
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Follower Count & Your Higher Ed Social Media Accounts

Posted by Addi Rogers on Sep 11, 2014 9:38:00 AM
Does popularity in the digital world really matter? Is the number of followers you have on Twitter imperative to the success of your Higher Ed social media accounts? Quite frankly, no. Social media success should not be measured based on follow count. Outlined below are a few ways to find success beyond follower count on social media.
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The Naked Truth About Social Media Privacy

Posted by Addi Rogers on Sep 4, 2014 9:21:00 AM

Earlier this week hundreds of nude, semi-nude and revealing photos were leaked onto the Internet from a variety of female celebrities private accounts. These celebrities include Jennifer Lawrence, Ariana Grande, and Kate Upton. The images were allegedly taken from their private icloud accounts (although Apple has since denied this) and the FBI is now getting involved to find the hacking genius that obtained the images.

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Darius Rucker, We Want You.

Posted by Addi Rogers on Sep 3, 2014 11:17:00 AM
Darius, I take it you haven't seen our campaign yet or else you would've contacted us about coming to hangout at our tailgate for the South Carolina vs. Auburn game by now. The picture below will tell you a little bit more about what we're doing. Just hover your cursor over the image to see why #WeWantDarius.
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Verge Pipe Media Wants to Bring Darius Rucker to Auburn

Posted by Addi Rogers on Aug 28, 2014 2:03:00 PM

One campaign ends and another begins. With #SummerSocial recently coming to a close (expect a recap/evaluation blog post soon), we are moving on to bigger and better things. We’re small, but we’re powerful, and here’s what we want to do:


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