One of the most common questions in Higher Ed is "How can I convince students to choose my school?" The answer to this question isn't simple. There are multiple steps involved. Steps that have to be planned out, strategized, researched, and executed. Luckily, we've done the research for you! The following 4 steps will help you attract and engage with prospective students and parents, while making current students and alumni promote your school. Let's get started!