The VPM Blog

Addison Folmar

Recent Posts

The ABC's of Marketing to Generation Z

Posted by Addison Folmar on Jul 25, 2018 8:02:00 AM

Watch out Millennials, there's a new generation in town. Generation Z has emerged and has been classified as "millennials on steroids". They are hyper-connected, young, and eager to dominate every industry. Marketers often times like to combine the Millennial generation and Generation Z to market them as the same group because both generations are in the digital age. However, the content being consumed by each generation is different. To say what a 35 year old is interested in is the same as what a 15 year old is interested in would be foolish. Marketers need to learn and research how to market to the new generation. So, how should you market to the next consumer powerhouse? Let's jump in!

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Topics: digital marketing, marketing to Generation Z

How to Attract Students to Your College

Posted by Addison Folmar on Jun 27, 2018 7:56:00 AM

One of the most common questions in Higher Ed is "How can I convince students to choose my school?" The answer to this question isn't simple. There are multiple steps involved. Steps that have to be planned out, strategized, researched, and executed. Luckily, we've done the research for you! The following 4 steps will help you attract and engage with prospective students and parents, while making current students and alumni promote your school. Let's get started! 

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Topics: higher ed inbound marketing, higher ed social media, higher education

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