The VPM Blog


Recent Posts

Boost Morale and Retention Among Freshmen for Spring Semester

Posted by admin on Nov 4, 2014 9:20:00 AM
Universities across the country lose quite a few freshmen students between fall and spring semester each year, but retention among freshmen is an integal part of your college's success.

Sure some of those students had a little too much fun the first semester and may have flunked out, but what about those that were unsure if your university was the place for them? Now, thanks to the world wide web, you can communicate with your students even when they’re home for the Holidays to change or alter those unsure feelings. How do you do this, you ask? Here are two options that are worth implementing.
Read More

A Variety of Alumni Means a Various Tactics for Social Media Inclusion

Posted by admin on Oct 30, 2014 9:00:00 AM

Wondering why you’re not finding great success with your alumni social media marketing? Well, wonder no more because we’ve done some digging, and figured out just how you can revamp your social media behavior for the betterment of all.  In this blog, we’ve broken down your alumni into three groups based on age and interest because a variety of alumni means a variety of tactics for social media inclusion. The results may not be what you would expect (and if they are, Bravo!). Take what we have to show you today and stop wasting your time. Start creating impactful relationships with your alumni via social media.

First, let’s begin with the basics: Facebook is primarily used for updates; Instagram is used to give a peek into everyday life and events; Twitter is used to break news quickly and effectively to reach mass audiences; and LinkedIn is used for professional networking.

Read More

Email Marketing Tips to Earn the #1 Spot with Students and Alumni

Posted by admin on Oct 23, 2014 9:48:00 AM

Are you wondering how to prevent prospective students from dismissing your emails as “trash?” Wonder no more because we are here to give you the 411 about email marketing.

We know what you’re thinking, “Woah, slow down. What even IS email marketing?” Simply put, it is an email sent out to build loyalty, create interest, and stay connected with your students and alumni. By using email marketing successfully you can quickly reach target markets (e.g. prospective students or disconnected alumni) without the hassle of print, television or radio time that come with high production costs. Statistics from Capterra Sales & Marketing Tech Blog show that email marketing is almost 40 times more successful in acquiring new customers than other popular social media channels such as Facebook and Twitter.

Read More

Vine College Social Media Marketing Takeover

Posted by admin on Oct 21, 2014 9:00:00 AM

Created by Twitter as a way to share 6-second video clips that play in a loop, Vine is more than just some silly app users can share their best Kim Kardashian impression. Similar to Twitter and Instagram, people are able to follow each other to see what they create and repost. This app can be extremely effective in marketing for your higher ed institution as videos can be uploaded to school websites, used for publicity on social media platforms, and operate as a great tool in promoting communication among students, recruiters and prospective students.

Read More

Your Guide to Using Google+ with Your B2B Marketing Strategy

Posted by admin on Jul 30, 2014 9:09:00 AM

It can be tempting to look at social media as a popularity contest. After all, if you’re running a business, you want to reach the widest audience possible and have a huge impact on them. Sadly, the truth is that social media is a little bit more complicated than just focusing on the biggest crowd. Just because Facebook and Twitter get more views doesn’t mean that they’re attracting the kind of people who will be interested in reaching out to your company.

Choose Your Social Network Wisely

Read More

Why Your University Needs an Outstanding Website

Posted by admin on Jul 23, 2014 4:07:50 AM

I’m a rising junior at Auburn University, and I love it here because when I was in high school I had a good idea of what the ideal college would be for me. Auburn definitely fell into that idea of mine, but so did a few other colleges.My opinions, at the time came from good old-fashioned word of mouth because I wasn’t very tech savvy. The people who were telling me about Auburn weren’t very tech savvy either; as a matter of fact they were older alumni who had nothing but great memories to share. Then, I finally got the chance to visit Auburn’s campus. When I did I almost immediately made my decision because it was everything that I expected and more.

What I admired the most was the tradition and the family bond that was in the atmosphere on campus, but these days, schools need to build a good atmosphere online too. The online atmosphere should compliment the on-campus atmosphere if the goal is to attract the same type of students that are blown away by their visit to the campus.

Read More

The Harley Davidson® Lifestyle – A History and Tradition

Posted by admin on Jul 18, 2014 10:30:27 AM

America may not be old when compared to the rest of the world, but our traditions are deep and strong. Some are relatively new, while others have been around for decades or centuries. Some can be fun and repetitive like marking growth on a door frame while others are beliefs or traditions handed down from mother to daughter, father to son. One of those generational traditions has been around for years and resonates with families across the country from all different aspects of life; a love of motorcycles. And when it comes to marketing and motorcycles, few do it better than the Harley Davidson Lifestyle.

Read More

Topics: Brand Marketing

4 Ways Startups Can Always Be Pitching

Posted by admin on Jul 11, 2014 3:15:38 AM

You have all-star Web developers who helped you build what some might tout as the next game-changing app. The only problem is you haven’t been able to attract funding from the right investors. For some, developing a product is the easiest step. But when it comes time to pitch, they are ill prepared or they do not even see the opportunity when it presents itself.

Let's explore the 4 ways startups can always be pitching together!

1. Master the Elevator Pitch

The classic elevator pitch has been the catalyst for many startups to reach a higher level of funding. Make sure this is something you practice with ALL your team. Start up leaders often place the whole job of selling their product on their team’s sales team or the CEO. Make it a requirement, all the way from the CEO to the CTO to the intern, to perfect a 60-second elevator pitch.

Have them answer these questions in 30 seconds or less so when they opportunity comes they are ready to sell:

  • What is it you sell?
  • What is the problem?
  • What is the solution to this problem?
  • How do you plan to make money?
  • Who are some of these team members?
  • Why are you better than the competition?

These 6 questions should be answered when formulating your 60-second pitch. Make sure to be cognizant of who you are pitching to as well because at the end of your spiel you are going to want to get something out of them!

2. Utilize Your Mobile Weaponry

Today’s mobile technology allows us to share information at a swipe or tap. All the newest phones, including the LG G Flex that features a curved screen, have the technology that allows us to share information instantly. Use this to your advantage.

An elevator pitch may not be enough. Your target may need visuals — bust out your phone and show off the instructional video you created. Your phone also allows you to stay connected at all times with new contacts instantly. Share your LinkedIn details and exchange Twitter handles as soon as you meet so you can connect after the event if you have garnered some interest from them.

3. Bring a Pitch Deck with You

Using Evernote, you can create a pitch deck that goes into further detail about your start up. If your target investor wants more information, use a pitch deck with slides answering the questions you asked above during your elevator pitch. Additionally, the event you are attending may have possibilities for quick pitches and you can use your deck as notes or even connect your device and project your pitch. If you don’t have a deck already, check out for some awesome ideas.

4. Sealing the Deal

Once you have detailed your start up’s strategy and shown them your potential, the best way to seal the deal when pitching your product is by running them through a demo. With your mobile device at your disposal you can quickly show off the beta version your team has mocked up.

At Verge Pipe Media, we've got experience pitching and winning as well as pitching and, well, not winning. Feel free to contact our founder Don Crow to schedule a time to discuss a pitch strategy for your startup!

Read More

Lessons Learned From Data Breaches

Posted by admin on Jul 2, 2014 4:06:11 AM

When it comes to protecting personal information, consumers have become understandably apprehensive. The 2013 Target data breach was eye-opening for many Americans after making major headlines and leaving 40 million customers wondering if their financial information had been compromised. Adding to that concern, the 2014 Internet Security Threat Report revealed that targeted attacks increased 91 percent in 2013 and 552 million identities were exposed. That's a staggering increase in cybercrimes that signifies a major shift in how people behave and share information on the Internet. Data leaks are becoming so common that the average corporate breach costs a company $3.5 million, according to a Ponemon Institute study released in May. However, businesses can take steps to protect their consumers and consumers can take steps to protect themselves.

Read More

Earth's New Middle Man is You

Posted by admin on Jun 25, 2014 4:09:25 AM

Social Media in the information age is monumental to those just starting on their journey to being successful as well as those veterans who have been successful since before the information age even started. Everyone has something to offer to the world and through social media, you never know who you might be helping. For example, I might retweet an instructional self-defense video from an instructor with a black belt, though I’m just a yellow belt, and someone who gets pushed around might see it. You could change somebody’s life, so I would advise that your presence on social media be directed towards helping the little people first and the big people second.

I’m interested in photography and videography but I’m at the stage where I’m not considered an expert and not considered a beginner. Videos and blogs about basic features of the camera won’t help me much anymore, because I’ve seen them all before. Since I’m not an expert, I can’t fully comprehend videos that are describing advanced equipment used in Hollywood movies yet. I definitely still watch them because they are cool, and hopefully one day I’ll be part of something similar.

Read More

Topics: Social Media

The VPM Blog

How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!

Join us as we share lessons learned, best practices, thoughts on leadership in the social media and mobile world of today and more.

Worried about missing something? Sign up for our monthly(ish) newsletter and you'll get to see the best of the best delivered right to your inbox.

Subscribe to Email Updates

Popular Posts

Posts by Topic

see all