Contrary to popular belief, Snapchat is not just a passing millennial trend. In fact, Snapchat offers a unique way to reach any targeted audience- higher education included. Many professionals in higher education are scared of using snapchat because it is hard to establish oneself as a strong social media presence on the platform, but many still want to reap the benefits. Snapchat offers higher ed the opportunity to not only engage with current students, but attract prospective students, and connect with alumni as well as community itself. While many institutions are scared of using Snapchat, here are three that are not only using Snapchat but crushing it.