The VPM Blog

Ally Arthur

Recent Posts

Top 3 Universities Crushing Snapchat

Posted by Ally Arthur on Apr 26, 2017 9:00:00 AM

Contrary to popular belief, Snapchat is not just a passing millennial trend. In fact, Snapchat offers a unique way to reach any targeted audience- higher education included. Many professionals in higher education are scared of using snapchat because it is hard to establish oneself as a strong social media presence on the platform, but many still want to reap the benefits. Snapchat offers higher ed the opportunity to not only engage with current students, but attract prospective students, and connect with alumni as well as community itself. While many institutions are scared of using Snapchat, here are three that are not only using Snapchat but crushing it.

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Topics: higher ed social media

How Your Business Can and Will Benefit From Social Media

Posted by Ally Arthur on Mar 29, 2017 9:00:00 AM

Thinking that your business is immune from adapting to social media puts your business at risk of not achieving its potential. Contrary to popular belief, social media is not just a passing trend. Rather, it is a powerful marketing tool that has the capacity to grow a business beyond its physical reach. By implementing social media into your business’ daily use, you can reach new clients and further establish your presence as a competitor.

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Topics: social media marketing, Social Media, Inbound Marketing, Client Relations

Virtual Reality: Relevant in Everyday Industry

Posted by Ally Arthur on Feb 22, 2017 9:00:00 AM

Prevalent in the technology of today, Virtual Reality began in the late 1860's with the creation of three-dimensional murals. Since then, Virtual Reality has evolved into mainstream technology by allowing users to be immersed into seemingly real environments or settings without having to change their surroundings. Although Virtual Reality has become increasingly popular within the past year, few people in every day industries are actually consumers of the technology, which is likely due to the esteem that Virtual Reality isn’t multi-purposeful. By refuting 3 myths that surround Virtual Reality, we find that it provides every day industries with the opportunity to increase innovation through interactive learning.

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Topics: Video Content, Technology