The VPM Blog

Annie Lazor

Recent Posts

Liberal Arts vs. Research Universities: What to know, where to go

Posted by Annie Lazor on Nov 10, 2016 9:00:00 AM

As an attendee of a public university, I’ve received a great education. As a communication major, I’ve been given the opportunity to reach into not just my major, but also other liberal arts majors such as public relations, English, media studies, and journalism. But there are also a wide variety of majors and activities that our university focuses on, which makes serious liberal arts majors consider strictly liberal arts colleges.

What is the difference between the two, what exactly does each major mean, and which one is the best fit for someone looking to go into the liberal arts field? Allow me to explain further.

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Topics: higher education, higher ed

Get Your Point Across on Snapchat... But Don't Go Crazy

Posted by Annie Lazor on Oct 20, 2016 9:03:00 AM

Any of us who have had any interest in Snapchat since its release in 2012 probably know how to use it by now. As a millennial, I can say it’s the way I keep in touch with casual friends that don’t live near me. But over the past couple years, I’ve started to connect with not just friends, but also companies, celebrities, and yes, even my mother uses it. However, I’m not as crazy about Snapchat stories that your average user may be. Like my Netflix/Amazon Prime binges, I have a short attention span, and I base my Snapchat story viewing on the following criteria:

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Topics: Snapchat

Why Are Professional Sports Accounts Best to Follow?

Posted by Annie Lazor on Sep 29, 2016 9:00:00 AM

As a soon-to-be graduate of an SEC school, I hold college football near and dear to my heart. I grew up 20 minutes away from the biggest college football stadium in the country, the Big House; and in small town Auburn, Alabama, football is what our lives revolve around. But what has connected us to these teams year round and regardless if we’re actually at the game or not is social media.

However, with every school comes a guideline the athletic department must follow in order to maintain a wholesome image, and have traditions they want all ties to the school to remain true to. While people may have stronger ties to the college they attended, professional sports do not necessarily have as strict of rules to follow. This is why their social media handles have a little more freedom, ergo giving the audience wittier, edgy content. This makes these sports teams more fun to follow, and here’s why.

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Topics: Social Media, Twitter

Qualities Employers Look For When Hiring Millennials

Posted by Annie Lazor on Sep 8, 2016 9:00:00 AM

It’s 2016, so if we do the math, people who were born in the 2000’s are well in high school. Heck- a couple athletes born in 2000 won Olympic medals this past summer. As the years that seem like yesterday now become decades ago, we also realize that Millennials will be entering the workforce. This may look like a bad thing- many Generation X and Baby Boomers tend to look down upon this generation. They’re seen as self-absorbed, lazy, entitled, the list goes on. There are many things Millennials bring to the table that complement older generations' knowledge. To clear the air, we decided to give an inside scoop on qualities employers look for when hiring Millennials.

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Topics: Blogging, Social Media, marketing to millennials