The VPM Blog

Caroline Daley

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How Your Business Can Benefit from Brand Ambassadors

Posted by Caroline Daley on Aug 1, 2018 7:59:00 AM

Unless you've been living under a rock, you've probably heard of the term "brand ambassador." For those who don't know, a brand ambassador is someone who is recruited or hired by an organization to positively represent their brand and help spread awareness. These people are usually already fans of the brand they are promoting and are also usually unpaid. Companies of every shape and size have been leveraging brand ambassadors for years now, and it's about time you hopped on the bandwagon. If you need a little more convincing, we've pinpointed how your business can benefit from brand ambassadors so you don't have to.

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Topics: Brand Marketing, Brand Ambassadors

How Brands Market the Music Festival Experience

Posted by Caroline Daley on Jun 13, 2018 7:58:00 AM

As far as music festivals go, we've come a very long way since the days of Woodstock. Music festivals have rapidly grown in popularity over the past couple decades and have evolved to become much more than just a string of concerts. These days, people aren't just attending festivals strictly for the music; it's about the entire experience. Sure, the music is still the main focus, but now attendees can see their favorite bands while simultaneously shopping, lounging, and indulging in various foods and drinks. These festivals now have various facets; they’re a concert, fashion show, foodie event, and social gathering all in one. Brands have become aware of the growing popularity of the music festival scene and are leveraging these events to market themselves and their products in an extremely effective way. If you're wondering why and how brands are marketing the music festival experience, we’re here to enlighten you.

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Topics: social media marketing, marketing to millennials, music festival marketing

Building a Consistent Brand in Higher Education

Posted by Caroline Daley on Apr 23, 2018 6:00:00 AM

In our recent blog discussing four things hurting your higher ed marketing, we mentioned that while much has changed over the past eight years in the world of higher ed marketing, there are a few things that have stayed the same. One thing that has remained unchanged over these years is the importance of having a consistent brand strategy. For colleges and universities, your brand is your narrative; it tells people who you are and what you’re about. But have you ever read a story with no consistency? It sucks. We know that sticking to a plan seems hard. Did you stick to that workout plan you made back on January 1st? Probably not. Unlike sticking to healthy habits, building a consistent brand strategy isn’t hard, and once you’ve succeeded in doing so, your school will reap the benefits.

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Topics: Brand Marketing, higher ed branding

Retargeting Ads: Intrusive or Inbound?

Posted by Caroline Daley on Mar 12, 2018 4:00:00 AM

Do you ever get the feeling that you're being followed? Well, you might actually be right. There's probably not an actual human being following you around, but your ads might be. I'm talking about retargeting ads. So, what exactly is a retargeting ad? According to Hubspot, retargeting ads are a form of online targeting advertising and are served to people who have already visited your website or are a contact in your database (like a lead or customer).

Basically, companies can keep track of where you've been and what you've been doing online so that the ads you're shown can be more personalized to you and ultimately be more effective. This is the reason that the pair of shoes you were debating on purchasing yesterday coincidentally (or maybe not so coincidentally) appeared on your Facebook this morning. These ads turn window shoppers into customers, and while they might seem a little creepy at first, are not actually as invasive as you might think.

via GIPHY

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How to Handle Negative Feedback on Social Media

Posted by Caroline Daley on Nov 30, 2017 12:00:00 AM

Imagine how nice it would be to live in a world where negative comments and "haters" didn't exist. As nice as that would be, it's unfortunately not our reality. There are countless benefits to having your business on social media, but the cold hard truth is that if you're on social media, you're going to recieve negative feedback at some point. It's important to know how to handle negative feedback on social media so that when it does happen, you'll know what to do. 

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Topics: Social Media, feedback, negative feedback, customer service

Top 5 Must-Have Apps for College Students

Posted by Caroline Daley on Oct 31, 2017 12:00:00 AM

Recently we mentioned how convenience has changed the student experience through the use of apps and other technology. Students don't just want a convenient college experience, they expect it. The right apps can make college students' lives much easier and more convenient, so it's important to be aware of the helpful resources that are available to you. As a senior, I've used my fair share of apps during my college career, and I would like to think that I've narrowed down the apps that are worthy of taking up precious storage on your phone. So here are our picks for the top 5 must-have apps for college students:

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Topics: higher ed, student engagement

3 Ways to Use Social Media to Engage Donors

Posted by Caroline Daley on Oct 5, 2017 12:00:00 AM

When it comes to donor engagement, engaging with donors after their initial gift is just as important as connecting with donors before they ever make a donation. This post-initial-gift engagement is also known as stewarding. You might be asking yourself, “What does stewarding a donor even mean?” Well, we’re glad you asked. Stewarding donors is what an organization does, or should be doing, from the time that the donor gives their first donation until the end of their relationship with the organization. Luckily, the use of social media has made stewarding donors easier than ever. Social media allows organizations to engage, connect, and thank donors in new and creative ways. Today we're sharing three ways that organizations can use social media to engage with and retain donors long after their first donation.

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Hosting a Memorable Alumni Tailgate

Posted by Caroline Daley on Sep 8, 2017 9:00:00 AM

Fall is here, and if you're from the south (or anywhere that even remotely follows college sports), you know what that means: football season. Fall means football, and football means tailgating. Tailgating is a fun way to celebrate school spirit and a great excuse to eat and drink with friends and family. Football season also presents the perfect opportunity to connect with alumni by hosting an alumni tailgate. Hosting an event such as this allows the university to show gratitude and appreciation for its alumni while providing alumni the chance to experience the excitement of football season at their beloved alma mater all over again.

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Topics: Alumni Relations, higher ed, university engagement

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