Do you ever get the feeling that you're being followed? Well, you might actually be right. There's probably not an actual human being following you around, but your ads might be. I'm talking about retargeting ads. So, what exactly is a retargeting ad? According to Hubspot, retargeting ads are a form of online targeting advertising and are served to people who have already visited your website or are a contact in your database (like a lead or customer).
Basically, companies can keep track of where you've been and what you've been doing online so that the ads you're shown can be more personalized to you and ultimately be more effective. This is the reason that the pair of shoes you were debating on purchasing yesterday coincidentally (or maybe not so coincidentally) appeared on your Facebook this morning. These ads turn window shoppers into customers, and while they might seem a little creepy at first, are not actually as invasive as you might think.