The VPM Blog

Caroline Daley

Recent Posts

How to Handle Negative Feedback on Social Media

Posted by Caroline Daley on Nov 30, 2017 12:00:00 AM

Imagine how nice it would be to live in a world where negative comments and "haters" didn't exist. As nice as that would be, it's unfortunately not our reality. There are countless benefits to having your business on social media, but the cold hard truth is that if you're on social media, you're going to recieve negative feedback at some point. It's important to know how to handle negative feedback on social media so that when it does happen, you'll know what to do. 

Read More

Topics: Social Media, feedback, negative feedback, customer service

Top 5 Must-Have Apps for College Students

Posted by Caroline Daley on Oct 31, 2017 12:00:00 AM

Recently we mentioned how convenience has changed the student experience through the use of apps and other technology. Students don't just want a convenient college experience, they expect it. The right apps can make college students' lives much easier and more convenient, so it's important to be aware of the helpful resources that are available to you. As a senior, I've used my fair share of apps during my college career, and I would like to think that I've narrowed down the apps that are worthy of taking up precious storage on your phone. So here are our picks for the top 5 must-have apps for college students:

Read More

Topics: higher ed, student engagement

3 Ways to Use Social Media to Engage Donors

Posted by Caroline Daley on Oct 5, 2017 12:00:00 AM

When it comes to donor engagement, engaging with donors after their initial gift is just as important as connecting with donors before they ever make a donation. This post-initial-gift engagement is also known as stewarding. You might be asking yourself, “What does stewarding a donor even mean?” Well, we’re glad you asked. Stewarding donors is what an organization does, or should be doing, from the time that the donor gives their first donation until the end of their relationship with the organization. Luckily, the use of social media has made stewarding donors easier than ever. Social media allows organizations to engage, connect, and thank donors in new and creative ways. Today we're sharing three ways that organizations can use social media to engage with and retain donors long after their first donation.

Read More

Hosting a Memorable Alumni Tailgate

Posted by Caroline Daley on Sep 8, 2017 9:00:00 AM

Fall is here, and if you're from the south (or anywhere that even remotely follows college sports), you know what that means: football season. Fall means football, and football means tailgating. Tailgating is a fun way to celebrate school spirit and a great excuse to eat and drink with friends and family. Football season also presents the perfect opportunity to connect with alumni by hosting an alumni tailgate. Hosting an event such as this allows the university to show gratitude and appreciation for its alumni while providing alumni the chance to experience the excitement of football season at their beloved alma mater all over again.

Read More

Topics: Alumni Relations, higher ed, university engagement

The VPM Blog

How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!

Join us as we share lessons learned, best practices, thoughts on leadership in the social media and mobile world of today and more.

Worried about missing something? Sign up for our monthly(ish) newsletter and you'll get to see the best of the best delivered right to your inbox.

Subscribe to Email Updates

Popular Posts