The VPM Blog

Catherine Andrews

Recent Posts

Closing the Deal (Out-Of-State Series Finale)

Posted by Catherine Andrews on Oct 24, 2017 12:00:00 AM

Throughout our Out-of-State series we have learned that attracting out-of-state students is a very important part of the overall growth and success of any univeristy. It is a large target market that cannot and should not be ignored by a university's marketing efforts. 

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How Convenience Has Changed the Student Experience

Posted by Catherine Andrews on Sep 29, 2017 12:00:00 AM

What do people from older generations always say about their time in school? "I had to handwrite my assignments and turn them in in person." "I had to wait until my grade was posted on the bulletin board to see what I got." "If I wanted to research something, I had to check out a book from the library."

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Making Your Dean More Approachable through Social Media

Posted by Catherine Andrews on Aug 31, 2017 9:21:14 AM
Even though the Dean may be one person, they act in numerous roles on a daily basis, which causes different groups of people to perceive the Dean very differently from one another.  One day they may be meeting with the student council discussing goals for the student body, the next they may be speaking to a group of alumni across the country all while maintaining a strong and respected reputation of the college. 

To students and prospective students, the Dean is intimidating, to parents, the Dean is the face of the college and to alumni, the Dean is influential.  Speaking to reputation, as the Dean of a college, the Dean must be able to connect with all of these people and gain their trust and understanding of his or her goals for the college.

But how can the Dean build a bridge and connect with each of these very influential and different groups of people? Below you'll find several specific social media platforms to assist you in making your dean more approachable.

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Topics: Social Media, higher ed social media

A Day in the Life: Junior Account Manager

Posted by Catherine Andrews on Jul 18, 2017 9:00:00 AM

It’s Monday morning and you wake up to find that you already have four work emails waiting for you. You decide to give them a glance before heading into the office, but only a glance because the work day hasn’t really started yet…right? Wrong. It’s a new day and your clients need you!

Welcome to a day in the life of a junior account manager.

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Topics: Inbound Marketing

How to Make Your Brainstorm Creative, but Effective

Posted by Catherine Andrews on May 24, 2017 9:00:00 AM

All good ideas have to start somewhere, right? Although some people are blessed by simply being struck with good ideas, the rest of us have to work to achieve them. But that's ok! With the right tools and mindset, it is possible to achieve those "holy s*** that's the best idea ever" moments. Where does this all happen? Brainstorming. Brainstorming is the perfect place to start in order to work your way towards obtaining that perfect idea. 

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Topics: Content Marketing, Content Building

The Importance of a Content Calendar

Posted by Catherine Andrews on Apr 19, 2017 9:00:00 AM

What do all successful companies have in common? Well, they’ve all learned, whether it was the easy way or the hard way, that staying organized and planning ahead is key to their success.  Whether it is planning out your goals on a timeline or creating a filing system for the whole office, all aspects of a business need some form of organization.  This includes running your social media accounts.

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Topics: Content Marketing, Social Media, Content Building

Social Media Publishing: How Hard It Really Is

Posted by Catherine Andrews on Mar 15, 2017 9:00:00 AM

Most people don't consider social media publishing difficult. While this may be the case for your personal social media account, it is a completely different story when it comes to posting on a professional account. There are several different aspects that come into play when planning even one post for social media. This blog will take you through the different aspects of social media posting from a professional standpoint.

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How to Make Your Content Unique

Posted by Catherine Andrews on Feb 15, 2017 9:00:00 AM

Can you think of the last time you searched a topic and there weren't numerous hits for it? Neither can I. Thanks to the internet, it seems like every single subject out there has been written about one way or another and released to the public. Of course it is a privilege to have such extensive information at our fingertips, but what does it mean for your company? We all know that a great way to build brand awareness is by creating content. Well, how are we supposed to expect people to find our content when there is most likely thousands of other articles about it out there already? The answer is by creating unique content. 

Now that you know what you need to do, let's take a minute to learn how to make your content unique.

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Topics: Content Marketing

Millennials Obsession With Nostalgia

Posted by Catherine Andrews on Dec 8, 2016 9:00:00 AM

When I think of millennials in the marketplace, I think "trendsetters". This is not to be seen as cocky, but millennials have definitely made some drastic changes in the marketplace with their unique shopping style. Although some companies ,like Buzzfeed, have captured millennials attention, it has taken quite some time for most to feel like they have some sort of handle on how to market to millennials. (For more on how Buzzfeed markets to millennials, click here) It is a difficult task to try to market to such a large and diverse group of people, but one way companies have tried to tackle this feat is through nostalgia.  

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Topics: Brand Marketing

Apps You Should Know About in College

Posted by Catherine Andrews on Nov 4, 2016 9:02:00 AM
For most millennials, life before the internet, cell phones, and apps is unthinkable.  Our phones have become an extention of ourselves, and a lot of this is because of the various apps that we have.  If we have these apps at our disposal, why not take advantage of them? There are apps out there for everyone, even kids, but let's take a look what the apps you should know about in college and take advantage of to help make college a little less chaotic.

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Topics: marketing to millennials