The VPM Blog

Chad Oliver

Recent Posts

How Denny's Uses Weird Twitter to Stand Out on Social Media

Posted by Chad Oliver on Jul 20, 2016 8:00:00 AM

UPDATED: March 2, 2017

Denny's has stepped up their meme game and the resulting tweet has achieved a few stellar social media facts:

  1. Almost 94,000 ReTweets
  2. Just over 130,000 Likes

For some perspective, that is more than the famed Oreo, "dunk in the dark" tweet with 15,000 RTs, and has now even surpassed the wildly popular Arby's and Pharrell tweet battle that was RT'd more than 78,000 times.

 No matter what it is, with all things in life, somebody eventually comes around to make it weird. Twitter is no exception. A select few users make it their goal to take their allotted 140 characters to make the weirdest tweets possible. Whether it’s through incoherent grammar, dark subject matter, hilarious misspellings, or some combination of the three; weird tweeters will find a way to make audiences laugh.

Read More

Topics: Brand Marketing, Social Media Strategy, Social Media

How RFID is Changing Retail

Posted by Chad Oliver on Apr 7, 2016 8:00:00 AM

In the recent years, the way we shop isn't only changing, it is revolutionizing. The internet has changed and is continuing to change everything we know about shopping. We can now do with one click what used to take hours. During the holidays, we can check someone’s “wish list” online and click a button and go on with our day, confident in our purchase without having to wander the aisles of a store, wondering if they’ll like this item or that. People living in larger cities can order their groceries online and have them delivered to their front door. With all these things and drones flying packages around to your door step, one big question is: “How are retail stores going to keep up and adapt to the digital world?” The answer is through RFID Technology. RFID stands for Radio Frequency Identification. RFID is basically a quicker way to count and keep track of inventory items using RFID tags and scanners. But there are so many more exciting applications to this technology. Retail stores are starting to use RFID technology in many different ways, mostly in areas of inventory, customer interaction, and security.

Read More

How Task Management Can Keep You From Crumbling Under Pressure

Posted by Chad Oliver on Mar 2, 2016 8:00:00 AM

GOT A LOT ON YOUR PLATE?

Everyone has felt overwhelmed at some point in their life. Students forget to do their homework until they dig themselves into a hole and it feels impossible to get out. In the professional world, you are often given more tasks than you think you can handle. Project management can be hard. In these situations, it’s tempting to just curl up in a ball and binge-watch The Office on Netflix, denying the fact that you’ve got work to do. Not a great plan.

Read More

4 Tips on Getting Started With Video Content

Posted by Chad Oliver on Dec 29, 2015 8:00:00 AM

 

Verge Pipe Media's own Chad Oliver is back to give the people what they want! What did they want? More tips on an online video strategy! Duh!

Read More

Topics: Video Content

Four Tips on Using Video for Brand Marketing

Posted by Chad Oliver on Dec 10, 2015 9:26:17 AM

Verge Pipe Media's Chad Oliver teaches you four tips on using video for brand marketing in this video blog. 

Read More

4 Tips On Using Video for Marketing Your Brand - Transcript

Posted by Chad Oliver on Dec 10, 2015 9:00:00 AM

Online video marketing has been proven to be an effective means of sharing your brand. But it only works if your videos are good and used effectively. Here are four best practices to consider so that your videos are being used to best tell your story. If you're looking for the vlog version of this blog, see it here, and then feel free to come back to the blog of the vlog. Confusing?

Read More

Topics: Video Content

How To Measure Website Traffic for Business

Posted by Chad Oliver on Nov 4, 2015 9:00:00 AM

Website traffic analytics are an extremely useful and necessary tool for businesses both small and large. If you're not using it, you should be, because knowing how to measure website traffic for business can be like being a good radio personality. Make sense? Not yet? Well, allow us to explain.

Read More

Topics: Inbound Marketing

How to Create Buyer Personas for Universities...And Why

Posted by Chad Oliver on Oct 7, 2015 9:15:31 AM

Buyer personas are a useful tool for businesses to identify and reach out to their target audiences. Once you create them, you can start to develop ways to best reach those specific people and work on creating content that suits them.  Wouldn't you want to read content that is specifically written just for you? So will your audience. This strategy isn’t only for businesses though. Below, you will find out how to create buyer personas for universities, like yours, and why it’s so important.

Read More

Topics: higher ed inbound marketing