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Chelsea Phillips

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Don't let the Sun set on your Social Media this Summer

Posted by Chelsea Phillips on May 15, 2015 9:39:42 AM

Summer is upon us! That means frequent trips to the lake, sunrays kissing your skin and footloose, fancy fun – far away from your computer. However, do not let the sun set on your social media this summer! 

Producing and distributing content is still a vital role in your success in higher ed marketing. After all, summer is when our parents made us get the ball rolling on deciding where we would spend the next four (or more) years of our lives.

Face it, college visits may not be as fun in the summer, but they are still happening! Because of this, you have to assure that your higher ed social media pages are still getting viewed by qualified leads! Take the following tips into consideration before you find yourself sipping on that delicious piña colada at the beach!

  1. Schedule social media content. We’ve told you before, and we are telling you again that it is one of the simpler things to do in life! All you have to do is have your content prepared, and with the click of a button on a social platform software, your content will be out there for prospective leads to read and review.

  2. Make your higher ed staff readily available for prospective students. This doesn’t mean sit in the office and aimlessly wait for someone to call. Actually, this means quite the opposite. When the Facebook, Twitter and Instagram posted questions begin, make sure you are available to answer those questions – they are at the dispense of your fingertips! You can even answer these from your chair on the beach. They could be the factor that makes or breaks the student’s decision. These questions could range from, “What is the weather like in your college town?” to “How many student organizations exists on campus?” At any rate, being able to answer basic questions could persuade a student more than you know! Recall the 10 myths about higher education blog.

  3. Don’t just sell your university; share fun facts. Let your followers know what is going on in and around the community. Consider facts about your university, promotions from local businesses and activities hosted by the community.

The most important thing to remember is that just because school is out, does not mean prospects stop looking at your social media and higher ed websites. Keep producing and sharing content, answering questions and letting your university personality shine.

Trust us, and your enrollment numbers will thank us for it later.

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Topics: social media marketing, community manager

Why Search Engine Optimization matters to Higher Ed Today

Posted by Chelsea Phillips on Apr 28, 2015 9:41:00 AM
Have you ever wondered, “How do search engines choose what websites to list on the first search pages?” It isn't the luck of the draw. It’s actually much simpler than that – search engine optimization
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Topics: higher education

Why Community Managers Belong In Higher Ed

Posted by Chelsea Phillips on Apr 15, 2015 9:33:00 AM

Similar to a car, there are a million parts that make up a business or University to make it run smoothly and properly. An important role in Higher Ed is the community manager. Consider the role of community manager as the maintenance (wo)man of the functionality of the car.

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Overcoming challenges in creating a Higher Ed Social Media Strategy

Posted by Chelsea Phillips on Apr 6, 2015 9:38:00 AM

 When it comes to higher ed and social media, you need a strategic plan. What happens when your plan faces some common challenges? Here are a few trials that Verge Pipe Media is ready to help you overcome.

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The Ultimate Cheat Sheet on Facebook Marketing

Posted by Chelsea Phillips on Mar 27, 2015 9:38:00 AM

With social media basically ruling the world, there are a few ways to rule your social media. The average social media user spend a minimum of 40 minutes on social media, and smartphone users check their Facebook app more than 14 times per day. No need to fear, Verge Pipe Media is here with eight tips on ways use Facebook as the ultimate cheat sheet on how to win in the world of social media marketing.

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Where will higher ed marketing be in 10 years?

Posted by Chelsea Phillips on Mar 18, 2015 9:22:00 AM

Believe it or not, between the year 2005 and now, we have seen more changes than ever from the social media standpoint. Shall we take a stroll down memory lane?

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10 Myths About Higher Ed Marketing

Posted by Chelsea Phillips on Mar 6, 2015 9:23:00 AM
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14 Common Misconceptions About College Events

Posted by Chelsea Phillips on Feb 27, 2015 9:27:00 AM

School is great, but lets be honest, college kids love a good experience. Marketing college events can come with the good, the bad and the ugly with tons of misconceptions that you did not ask for. Check out this list of 14 common misconceptions about college events given by students themselves.

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Make Spring Sing with College Event Ideas

Posted by Chelsea Phillips on Feb 23, 2015 9:31:00 AM

While college brings some of the best memories of your life, the college retention rate during the spring semester is generally low. Students may decide not to return to college due to problems stemming from loneliness, academic struggles or cost.

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Converting your University Website Prospects into Leads

Posted by Chelsea Phillips on Feb 18, 2015 9:21:00 AM

Have you ever been in a store and an employee asks if they can assist you with anything? If so, you would probably answer, “Yes,” and proceed to give information on what you are interested in. Because of that person’s ability to help you, you were able to find what you were looking for which was probably most beneficial for you in the long run. Consider that an example of a landing page...

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