Remember back in the day when you would make a mixtape of your favorite songs to show your crush how much you like them? Or if you're a bit younger, maybe you remember making mixed cds. The idea is that you craft a perfect arrangement of songs to create a mood, tell a story, or to get pumped up. While the technology has evolved to be playlists instead of tapes and cds, the art of making the best mix continues. Now, with millions of songs at your fingertips, you can make your mix even more varied, yet specific, than before. And with over 50 million monthly users on Apple Music and over 75 million monthly users on Spotify, more than just your crush can be paying attention to your playlists.
But is it worth it for your brand to have playlists? It definitely makes sense to have one on a personal account you can share with friends, but does the idea of a curated playlist translate for a company. Short answer: yes. Long answer: read below.
Have you been wondering what that odd little vaguely-tv-shaped icon at the top of your Instagram is? Did you see the letters IGTV pop up in your news feeds about four months ago and had no idea what it meant because IGTV seems just like a random grouping of letters? Is anyone tuning in to IGTV?
Have you ever wanted to go to an event, but couldn't make it because you were too far away from it or maybe you were sick and stuck at home? Maybe you're at a family reunion but you really want to check on the score of your favorite team's game. Or maybe you're somebody who is in charge of an event, like a graduation, and you want extended family members of students to be able to see the event. This is where live streaming comes in.
Live streaming is exactly what it sounds like. It's broadcasting in real time over the internet, usually using a site such as Facebook, YouTube, Twitch, or Vimeo. And here's the thing: people REALLY like watching live streams. Around 78 percent of people on Facebook are watching live video and are ten times more likely to comment on a live video than any other post. The audience is there, so you now need to reach them. Here's a beginner's guide to live streaming that will tell you how you can make your live stream one that people will tune into.
Topics: live streaming
I've used a computer since I was six years old. When I was in seventh grade, my dad got the first iPhone (I wasn't allowed to have a phone until I was sixteen). In eighth grade, I took a web design class. Throughout all of high school, I worked in computer labs, typed every paper I had to write, visited my school's website for info and on and on. I'm not trying to brag about how "cool" I was (not cool at all), but rather illustrate how my entire life has been using technology that has been rapidly evolving. But here's the thing: I'm around seven years older than current incoming college freshmen.
What this means is that incoming freshmen to your university HAVE NEVER been in a world without computers or the internet. They were in kindergarten when smart phones rose to prevalence. They're used to rapidly advancing technology being integrated to every aspect of their lives, including their education. Your university has to keep up in order to attract new students to your university. So now you want to know what high tech resources will attract students, right? (That is why you clicked on the blog, after all). Let's take a look at a few.
Have you ever heard of Twitch? If you haven't, you haven't been paying enough attention. But never fear! We'll hit some highlights for you about the massive streaming site, from the early days to Twitch Plays Pokemon. We'll also tell you how it can help you reach a very niche and attentive audience, by showing you how brands have used it to their advantage. It's well worth knowing whatever you can about Twitch, especially since more people on average watch Twitch than most cable channels.
Topics: Video Game Streaming
Apps are everywhere! They're a daily (let's be honest - an every ten minutes) part of life. Using a focus group of myself, I found over 140 apps on my phone, which is a lot, but is also probably the norm for most people. Apps help us connect with friends, order food, play games, get rides, watch our favorite shows, keep up with our schedules, share documents, touch up our pictures, shop, check our finances, and on and on and on. There's pretty much an app for everything.
Why do we download the apps we do? Sure, we may stumble upon an app, read the description, and get interested in it enough to download it, but we primarily download apps because of good word of mouth (so make a great app!) and good marketing (which is what we'll dive into here). I took a look at the most popular iPhone apps and found 3 major brands that market their app well, from a variety of industries. Keep in mind that it takes a lot of time and money to get into the top 10, and the top 10 will be full of the usual suspects of apps. However, by looking at what some of these apps do well, you can still get your app in front of the right people.
Topics: app marketing
If you haven't started paying attention to the world of podcasting, now is the time to start. The medium has existed since around 2004 back in the early days of the iPod. It took until about 2014 for podcasting to enter the national conversation, with the boom being accredited to the runaway success of the true crime podcast Serial. It's continued to mature, with experimentation with release schedules and methods, show formats, and show subjects. It's also continued to grow, becoming more popular than ever with 44 percent of the United States population having listened to a podcast and with over $220 million dollars a year spent on podcast advertising.
Here at Verge Pipe Media, we definitely believe in the value of video as part of your inbound marketing strategy. According to Hubspot, 54 percent of consumers would rather watch video content than any other kind of content. Video continues to rise in popularity and everyday use, and the way that video content is presented continues to evolve. One of the more popular forms of video is that of the “interview style video,” a type of video that we sometimes internally refer to as “60-Minutes videos.” Essentially, these videos have an interviewee that is the main focus of the video. The interviewee speaks on themselves, a research project, business updates, whatever. It could be anything. These videos are pretty effective since they give the audience a person to connect to, but simply producing a video that is just the person speaking is not always the best way to grab people’s attention.
In order to reach your ideal buyer personas, you must be able to adapt your content to fit who you’re targeting and make the content itself more dynamic. Part of that is having a clear plan before you even start shooting, but making sure you present the information in a visually interesting way is essential. Here’s some ways you can liven up your interview style video content.
When you’re scrolling through Facebook, you’re getting content from a variety of different sources on Facebook. Some of it, obviously, is coming from the people you are friends with. Other content comes from Facebook Groups or Facebook Pages. If you’re trying to reach an audience, which one should you use? What are the benefits of a Facebook Group versus a Facebook Page? It depends on what you’re trying to do with your audience. Let’s dive in.
Facebook Groups were originally created so you could connect with people from your graduation class so you could plan your ten year reunion, but they have started to serve a different purpose. Podcasts primarily have started using Facebook Groups as a way to create a sense of community between listeners.
How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!
Join us as we share lessons learned, best practices, thoughts on leadership in the social media and mobile world of today and more.
Worried about missing something? Sign up for our monthly(ish) newsletter and you'll get to see the best of the best delivered right to your inbox.