The VPM Blog

Cody Lunsford

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How Your University Could Be Using Augmented Reality

Posted by Cody Lunsford on Jul 31, 2019 9:03:00 AM

Augmented reality, also known as AR, is a technology where users use a device, typically a phone, to overlay images into their view of the real world. Popular uses of augmented reality have been the insanely popular Pokemon Go, as well as Amazon's feature "See in Your Room" which allows you to see how furniture or TVs would look like in your spaces. Wondering how this could help in higher education? Here's how your university could be using augmented reality: 

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Topics: augmented reality

5 Tips to Brighten Up Your Brainstorm

Posted by Cody Lunsford on Jun 12, 2019 9:19:37 AM

Here at Verge Pipe Media, we do a lot of brainstorms. So many. In fact, we've written before on how to do an effective brainstorm. Brainstorming is an essential step in the creative process and as we're developing campaigns, we huddle together as a team and prepare to get those ideas flowing. Sometimes, though, having a brainstorm and actually getting something useful out of it can be a little tough. Even if you're following all the rules to make a brainstorm effective, your brainstorm can seem a little bleak for those participating. Luckily, with our experience, we've developed five tips to brighten up your brainstorm. 

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Topics: brainstorm

5 Resources for Creating Easy Video Content [VIDEO]

Posted by Cody Lunsford on Mar 27, 2019 12:50:00 PM

Making a video can be daunting. There's a lot of complicated softwares out there and a lot specific difficult techniques that come into play while creating video content. But sometimes you don't need all that. Sometimes you just need a simple slideshow, but you want to make it dynamic. Other times, you have your video made, but it feels like it's missing a dynamic piece of content to tie it all together. We're here to help by sharing some of the tools that we use day-to-day here at Verge Pipe Media. 

Watch the video below to see 5 resources for creating easy video content. 

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Topics: Video Content

Our Favorite Gadgets from the 2019 Consumer Electronics Show

Posted by Cody Lunsford on Jan 17, 2019 9:03:23 AM

 

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Topics: Technology, high tech

Is It Worth It for Your Brand to have a Playlist?

Posted by Cody Lunsford on Dec 17, 2018 9:12:01 AM

Remember back in the day when you would make a mixtape of your favorite songs to show your crush how much you like them? Or if you're a bit younger, maybe you remember making mixed cds. The idea is that you craft a perfect arrangement of songs to create a mood, tell a story, or to get pumped up. While the technology has evolved to be playlists instead of tapes and cds, the art of making the best mix continues. Now, with millions of songs at your fingertips, you can make your mix even more varied, yet specific, than before. And with over 50 million monthly users on Apple Music and over 75 million monthly users on Spotify, more than just your crush can be paying attention to your playlists. 

But is it worth it for your brand to have playlists? It definitely makes sense to have one on a personal account you can share with friends, but does the idea of a curated playlist translate for a company. Short answer: yes. Long answer: read below. 

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Topics: Social Media Platforms, marketing to Generation Z, Playlists

Is Anyone Tuned in to IGTV?

Posted by Cody Lunsford on Nov 6, 2018 1:33:40 PM

Have you been wondering what that odd little vaguely-tv-shaped icon at the top of your Instagram is? Did you see the letters IGTV pop up in your news feeds about four months ago and had no idea what it meant because IGTV seems just like a random grouping of letters? Is anyone tuning in to IGTV? 

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Topics: Instagram

A Beginner's Guide to Live Streaming

Posted by Cody Lunsford on Oct 10, 2018 8:54:37 AM

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Have you ever wanted to go to an event, but couldn't make it because you were too far away from it or maybe you were sick and stuck at home? Maybe you're at a family reunion but you really want to check on the score of your favorite team's game. Or maybe you're somebody who is in charge of an event, like a graduation, and you want extended family members of students to be able to see the event. This is where live streaming comes in. 

Live streaming is exactly what it sounds like. It's broadcasting in real time over the internet, usually using a site such as Facebook, YouTube, Twitch, or Vimeo. And here's the thing: people REALLY like watching live streams. Around 78 percent of people on Facebook are watching live video and are ten times more likely to comment on a live video than any other post. The audience is there, so you now need to reach them. Here's a beginner's guide to live streaming that will tell you how you can make your live stream one that people will tune into. 

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Topics: live streaming

What High Tech Resources Will Attract Students?

Posted by Cody Lunsford on Sep 17, 2018 1:47:56 PM

I've used a computer since I was six years old. When I was in seventh grade, my dad got the first iPhone (I wasn't allowed to have a phone until I was sixteen). In eighth grade, I took a web design class. Throughout all of high school, I worked in computer labs, typed every paper I had to write, visited my school's website for info and on and on. I'm not trying to brag about how "cool" I was (not cool at all), but rather illustrate how my entire life has been using technology that has been rapidly evolving. But here's the thing: I'm around seven years older than current incoming college freshmen. 

What this means is that incoming freshmen to your university HAVE NEVER been in a world without computers or the internet. They were in kindergarten when smart phones rose to prevalence. They're used to rapidly advancing technology being integrated to every aspect of their lives, including their education. Your university has to keep up in order to attract new students to your university. So now you want to know what high tech resources will attract students, right? (That is why you clicked on the blog, after all). Let's take a look at a few. 

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Topics: higher education, high tech

What is Twitch and Why Should You Pay Attention to It

Posted by Cody Lunsford on Aug 22, 2018 8:00:00 AM

Have you ever heard of Twitch? If you haven't, you haven't been paying enough attention. But never fear! We'll hit some highlights for you about the massive streaming site, from the early days to Twitch Plays Pokemon. We'll also tell you how it can help you reach a very niche and attentive audience, by showing you how brands have used it to their advantage. It's well worth knowing whatever you can about Twitch, especially since more people on average watch Twitch than most cable channels.

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Topics: Video Game Streaming

How 3 Major Brands Market Their App Well

Posted by Cody Lunsford on Jul 4, 2018 7:57:00 AM

 

Apps are everywhere! They're a daily (let's be honest - an every ten minutes) part of life. Using a focus group of myself, I found over 140 apps on my phone, which is a lot, but is also probably the norm for most people. Apps help us connect with friends, order food, play games, get rides, watch our favorite shows, keep up with our schedules, share documents, touch up our pictures, shop, check our finances, and on and on and on. There's pretty much an app for everything.

Why do we download the apps we do? Sure, we may stumble upon an app, read the description, and get interested in it enough to download it, but we primarily download apps because of good word of mouth (so make a great app!) and good marketing (which is what we'll dive into here). I took a look at the most popular iPhone apps and found 3 major brands that market their app well, from a variety of industries. Keep in mind that it takes a lot of time and money to get into the top 10, and the top 10 will be full of the usual suspects of apps. However, by looking at what some of these apps do well, you can still get your app in front of the right people. 

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Topics: app marketing

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