The VPM Blog

Cody Lunsford

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Marketing Benefits for Podcasts

Posted by Cody Lunsford on Apr 2, 2018 12:00:00 AM


 

If you haven't started paying attention to the world of podcasting, now is the time to start. The medium has existed since around 2004 back in the early days of the iPod. It took until about 2014 for podcasting to enter the national conversation, with the boom being accredited to the runaway success of the true crime podcast Serial. It's continued to mature, with experimentation with release schedules and methods, show formats, and show subjects. It's also continued to grow, becoming more popular than ever with 44 percent of the United States population having listened to a podcast and with over $220 million dollars a year spent on podcast advertising. 

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Topics: Marketing

How to Liven Up Your Interview Style Video Content

Posted by Cody Lunsford on Feb 19, 2018 3:00:00 AM

Here at Verge Pipe Media, we definitely believe in the value of video as part of your inbound marketing strategy. According to Hubspot, 54 percent of consumers would rather watch video content than any other kind of content. Video continues to rise in popularity and everyday use, and the way that video content is presented continues to evolve. One of the more popular forms of video is that of the “interview style video,” a type of video that we sometimes internally refer to as “60-Minutes videos.” Essentially, these videos have an interviewee that is the main focus of the video. The interviewee speaks on themselves, a research project, business updates, whatever. It could be anything. These videos are pretty effective since they give the audience a person to connect to, but simply producing a video that is just the person speaking is not always the best way to grab people’s attention.

In order to reach your ideal buyer personas, you must be able to adapt your content to fit who you’re targeting and make the content itself more dynamic. Part of that is having a clear plan before you even start shooting, but making sure you present the information in a visually interesting way is essential. Here’s some ways you can liven up your interview style video content.

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Benefits of a Facebook Group Versus a Facebook Page

Posted by Cody Lunsford on Nov 2, 2017 12:00:00 AM

 

When you’re scrolling through Facebook, you’re getting content from a variety of different sources on Facebook. Some of it, obviously, is coming from the people you are friends with. Other content comes from Facebook Groups or Facebook Pages. If you’re trying to reach an audience, which one should you use? What are the benefits of a Facebook Group versus a Facebook Page? It depends on what you’re trying to do with your audience. Let’s dive in.

Facebook Group

Facebook Groups were originally created so you could connect with people from your graduation class so you could plan your ten year reunion, but they have started to serve a different purpose. Podcasts primarily have started using Facebook Groups as a way to create a sense of community between listeners.

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How Facebook Live Benefits Higher Education

Posted by Cody Lunsford on Oct 12, 2017 12:00:00 AM

Have you ever been scrolling through your Facebook feed and find yourself captivated by a livestream of kittens playing in a room, traffic at an intersection, or a public event? I know that I have. There’s something so compelling about having access to a live experience from the comfort of your own phone.

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Topics: Facebook Live

The Best Ways to Connect with Recent Alumni

Posted by Cody Lunsford on Sep 13, 2017 12:00:00 AM

Imagine. It’s graduation and the graduates from your university are preparing to walk across the stage. Once they walk across the stage, they are gone from any involvement in the university. EVER. AGAIN.

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Topics: higher ed, higher ed marketing

How We Use Our Low-Budget, Mobile Film Studio to Increase Efficiency

Posted by Cody Lunsford on Jul 11, 2017 9:00:00 AM

We’ve shown you how important preparation is in creating video content, and we’ve shown you what an average day in the life of a videographer is like. Now it’s time to get into the nitty gritty of the equipment that is best for creating video content. In Verge Pipe Media’s experience working on smaller scale video content for clients and our own personal use, efficiency in cost and use and mobility are the most important aspects of the equipment we use. We work very hard to use our low-budget, mobile film studio to increase efficiency. 

Client shoots can be hectic, and sometimes you only have a limited amount of time with the person or event you’re trying to capture. It is very important to make the most of both the client's and your time. Internal Verge Pipe Media videos also need to move at a fast pace, to make sure we keep our focus on client projects. We seek to be ambitious with the videos we make while still keeping limitations in perspective.

The three pieces of video content equipment we use to shoot are lights, sound recorder and mics, and cameras.

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Topics: Video Content

What is a Meme?

Posted by Cody Lunsford on May 31, 2017 9:00:00 AM



WHAT IS A MEME? BABY DON'T HURT ME.

As a true millennial, I feel like I should be the expert on what memes are and how they work. But here’s the thing: no one quite knows why things become memes. Memes aren’t predictable. You never know what joke, picture, or video is going to go viral and become the thing that is plastered all over Facebook and Twitter for three weeks straight. You may be saying to yourself “well, blog post author, why am I reading this then if you don’t know how to help me have a lit AF ‘fire emoji’ meme?” And I would say “Why are you talking like that?”

This blog post won’t help you create a meme. Memes happen organically. You can’t force them into popularity. What I can help you with is explaining what a meme is and whether or not you should use pre-existing memes as part of your social media presence.

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Topics: visual content

Before You Hit Record: Creating Video Content

Posted by Cody Lunsford on Apr 12, 2017 9:00:00 AM

We’ve told you why visual content is vital in marketing. We’ve told you how to leverage that video content in inbound marketing. We’ve shown you companies that have done it well. But before you even hit record to create that great visual content and you leverage it in your inbound marketing campaign, there are some steps you need to take in order to be successful at creating video content. There’s a lot of prep work that goes into creating video content and the more time put into the prep side of the process, the smoother the production and the post production will be.

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Topics: Video Content

Video Content Tips for Social Media Platforms

Posted by Cody Lunsford on Mar 8, 2017 9:00:00 AM

This is a blog post about video content tips for social media platforms. Why is there a picture of food? I'll get back to that. Let's talk about video for a second. 

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Topics: Video Content

Tech Companies That Dominated Video Marketing in 2016

Posted by Cody Lunsford on Jan 25, 2017 9:00:00 AM

 

 

How many videos have you watched in the past 24 hours? I'm not talking about TV shows or movies that you have made time for and sat down specifically to watch. I'm talking about videos from friends on Facebook, brands you follow, or entertainment pages. Some of these may be accidental and you find yourself watching the video without even realizing it. Other times, you may click on a video because it's not like fifteen seconds is that much time, right?

I personally find myself watching dozens of videos each day that aren't TV episodes or movies and a good portion of it is branded material. This isn't even counting other types of video chat services like Snapchat.

Online video has become an ever present component of daily life and while some video services like Vine have faltered,  online video as a whole continues to grow as a major focus of marketing. Hubspot's State of Inbound 2016 found that 48% of marketers planned to incorporate YouTube in their marketing efforts over the next six months and 39% planned to include Facebook Video as part of their strategy. Hubspot also found that 1/3 of ALL online activity is watching video. 

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Topics: Video Marketing

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