The VPM Blog

Cody Lunsford

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Before You Hit Record: Creating Video Content

Posted by Cody Lunsford on Apr 12, 2017 9:00:00 AM

We’ve told you why visual content is vital in marketing. We’ve told you how to leverage that video content in inbound marketing. We’ve shown you companies that have done it well. But before you even hit record to create that great visual content and you leverage it in your inbound marketing campaign, there are some steps you need to take in order to be successful at creating video content. There’s a lot of prep work that goes into creating video content and the more time put into the prep side of the process, the smoother the production and the post production will be.

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Topics: Video Content

Video Content Tips for Social Media Platforms

Posted by Cody Lunsford on Mar 8, 2017 9:00:00 AM

This is a blog post about video content tips for social media platforms. Why is there a picture of food? I'll get back to that. Let's talk about video for a second. 

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Topics: Video Content

Tech Companies That Dominated Video Marketing in 2016

Posted by Cody Lunsford on Jan 25, 2017 9:00:00 AM

 

 

How many videos have you watched in the past 24 hours? I'm not talking about TV shows or movies that you have made time for and sat down specifically to watch. I'm talking about videos from friends on Facebook, brands you follow, or entertainment pages. Some of these may be accidental and you find yourself watching the video without even realizing it. Other times, you may click on a video because it's not like fifteen seconds is that much time, right?

I personally find myself watching dozens of videos each day that aren't TV episodes or movies and a good portion of it is branded material. This isn't even counting other types of video chat services like Snapchat.

Online video has become an ever present component of daily life and while some video services like Vine have faltered,  online video as a whole continues to grow as a major focus of marketing. Hubspot's State of Inbound 2016 found that 48% of marketers planned to incorporate YouTube in their marketing efforts over the next six months and 39% planned to include Facebook Video as part of their strategy. Hubspot also found that 1/3 of ALL online activity is watching video. 

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Topics: Video Marketing

[Infographic] Tech Companies That Dominated Video Marketing

Posted by Cody Lunsford on Jan 25, 2017 5:00:00 AM



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Topics: Video Marketing

Why Christmas Commercials are the Best at Attracting and Delighting

Posted by Cody Lunsford on Dec 15, 2016 9:00:00 AM

As the song goes, it's the most wonderful time of the year. More specifically, it's the most wonderful time of the year for commercials. Some may argue that Super Bowl has better commercials and while they may be flashier and funnier, Christmas commercials tug at your heartstrings, make you feel warm and fuzzy, and maybe, just maybe, make you cry. Christmas commercials are incredible at both attracting and delighting, attracting people who may not know about their brand and delighting those who are already fans. The reason that the successful Christmas commercials work really well is because they choose to tell a story and focus on how the customer is feeling during the holiday season, rather than simply sell a product. We've talked before about leveraging video content, but let's put a Santa Hat on that idea as we take a look at some of the best Christmas Commercials and why they work so well. 

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Topics: Video Content

Vine's Final Six Seconds: Why Vine Died

Posted by Cody Lunsford on Nov 17, 2016 9:00:00 AM

Vine used to be one of the most popular apps available for your phone. It spawned countless memes. Who can forget the Peanut Butter Baby or Damn, Daniel? It created many cultural phenomenons. Things like the Harlem Shake or the Whip and Nae Nae spread from Vine to the Today Show to your mom embarrassing you in public. Even dabbing grew in popularity partly thanks to Vine.

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Topics: Social Media

Is Pokémon GO Still Relevant?

Posted by Cody Lunsford on Oct 18, 2016 9:00:00 AM

Pokémon GO came out on July 6 of this year and quickly became a worldwide phenomena. It has been downloaded over 500 million times worldwide and has made over $440 million dollars. It’s unarguably successful, but does it still matter? Is Pokémon GO still relevant?

That’s a tricky question.

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Topics: Apps, Pokemon Go

How to Have an Effective Twitter Presence by Using Netflix

Posted by Cody Lunsford on Sep 27, 2016 9:00:00 AM

Netflix is a behemoth, but they do not stay at the top of the streaming game without quite a bit of effort. They are incredible at social media, especially at Twitter. They have one of the most effective Twitter feeds with over two million followers and they are consistently posting great content that set them apart from everyone else. Using Netflix's feed as a guide, your brand can also have an effective Twitter presence.

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Topics: Twitter

Humorous Brand Twitter Accounts

Posted by Cody Lunsford on Sep 1, 2016 9:00:00 AM



Twitter can easily thought of as the perfect medium for comedians. Its short format allows just enough time to set up the premise and then deliver the perfect punchline. The observational nature of tweets also fits flawlessly into the wheelhouse of most comedians.

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Topics: Content Marketing, Twitter

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