The VPM Blog

Cody Lunsford

Recent Posts

Why Christmas Commercials are the Best at Attracting and Delighting

Posted by Cody Lunsford on Dec 15, 2016 9:00:00 AM

As the song goes, it's the most wonderful time of the year. More specifically, it's the most wonderful time of the year for commercials. Some may argue that Super Bowl has better commercials and while they may be flashier and funnier, Christmas commercials tug at your heartstrings, make you feel warm and fuzzy, and maybe, just maybe, make you cry. Christmas commercials are incredible at both attracting and delighting, attracting people who may not know about their brand and delighting those who are already fans. The reason that the successful Christmas commercials work really well is because they choose to tell a story and focus on how the customer is feeling during the holiday season, rather than simply sell a product. We've talked before about leveraging video content, but let's put a Santa Hat on that idea as we take a look at some of the best Christmas Commercials and why they work so well. 

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Topics: Video Content

Vine's Final Six Seconds: Why Vine Died

Posted by Cody Lunsford on Nov 17, 2016 9:00:00 AM

Vine used to be one of the most popular apps available for your phone. It spawned countless memes. Who can forget the Peanut Butter Baby or Damn, Daniel? It created many cultural phenomenons. Things like the Harlem Shake or the Whip and Nae Nae spread from Vine to the Today Show to your mom embarrassing you in public. Even dabbing grew in popularity partly thanks to Vine.

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Topics: Social Media

Is Pokémon GO Still Relevant?

Posted by Cody Lunsford on Oct 18, 2016 9:00:00 AM

Pokémon GO came out on July 6 of this year and quickly became a worldwide phenomena. It has been downloaded over 500 million times worldwide and has made over $440 million dollars. It’s unarguably successful, but does it still matter? Is Pokémon GO still relevant?

That’s a tricky question.

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Topics: Apps, Pokemon Go

How to Have an Effective Twitter Presence by Using Netflix

Posted by Cody Lunsford on Sep 27, 2016 9:00:00 AM

Netflix is a behemoth, but they do not stay at the top of the streaming game without quite a bit of effort. They are incredible at social media, especially at Twitter. They have one of the most effective Twitter feeds with over two million followers and they are consistently posting great content that set them apart from everyone else. Using Netflix's feed as a guide, your brand can also have an effective Twitter presence.

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Topics: Twitter

Humorous Brand Twitter Accounts

Posted by Cody Lunsford on Sep 1, 2016 9:00:00 AM

Twitter can easily thought of as the perfect medium for comedians. Its short format allows just enough time to set up the premise and then deliver the perfect punchline. The observational nature of tweets also fits flawlessly into the wheelhouse of most comedians.

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Topics: Content Marketing, Twitter

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