The VPM Blog

Courtney Kennedy

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Social Media Management during a Fund Raising Campaign

Posted by Courtney Kennedy on May 20, 2015 9:14:20 AM

Utilizing social media management during a fund raising campaign can greatly expand awareness of the campaign as well as increase the overall amount of money raised. 

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Topics: social media marketing, community manager

Get Your incoming Freshmen Hooked on Higher Ed Social This Summer

Posted by Courtney Kennedy on May 19, 2015 9:01:00 AM
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Topics: social media marketing, higher education

The 4 things everyone in Higher Ed needs to know about SEO

Posted by Courtney Kennedy on Apr 24, 2015 9:43:00 AM

SEO, or search engine optimization, is a crucial part of any type of inbound marketing. SEO involves using keywords that set up your page to be easily found by Google and other search engines. These search engines send "spiders" to crawl through the internet and find your pages. The easier they find your page, the higher you'll rank on search result pages. Higher ed SEO can definitely increase impressions and attract more applicants and future students. To get started, here are three things everyone in higher education needs to know about SEO:

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Topics: higher education

Creating your Higher Ed Social Media Policy

Posted by Courtney Kennedy on Apr 17, 2015 9:43:00 AM

How weird would it be if your school's Facebook account was sharing innapropriate videos? Or if the Twitter account was making strange jokes? To efficiently use higher eductation social media, your school will need a higher ed social media policy. This policy will ensure that all accounts are staying consistent and acting in a professional manner, protecting the branding and the integrity of your institution.

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Topics: higher education

The Ultimate Higher Ed Cheat Sheet on Instagram

Posted by Courtney Kennedy on Apr 1, 2015 9:11:00 AM

In today's world, social media is everywhere. Without it, your company, business or school is falling behind. One of the most popular social media outlets is Instagram, an app used mainly for sharing pictures with your followers.

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3 Signs Your School should invest in Inbound Marketing

Posted by Courtney Kennedy on Mar 13, 2015 10:43:00 AM

Are you feeling like your school could use some help gaining better qualified applicants? Maybe you want to track how well your marketing strategies are working for your college, but do not have any methods in place to do so? If you think there has to be a better way to market specifically to the type of students you want to attract, you would be right.

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The Ultimate Cheat Sheet on Inbound Marketing

Posted by Courtney Kennedy on Mar 9, 2015 9:57:03 AM

Attract, convert, close, uses these four words to sum up the art of inbound marketing, the most efficient way to gain new customers and promote your business or help you achieve yoru goals in higher ed inbound marketing. 

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Topics: Inbound Marketing, higher ed inbound marketing

What is a Higher Ed social media strategy?

Posted by Courtney Kennedy on Feb 20, 2015 9:07:00 AM

It’s no secret that social media is taking over the world. A source of entertainment in the past, it has now taken on new roles to go hand in hand with marketing. Even colleges and universities have jumped on board. If they haven’t realized it yet, they are starting to come to the conclusion that having a higher education social media strategy is vital for the promotion of their institution.

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Picking and Measuring a Higher Ed Inbound Marketing Agency

Posted by Courtney Kennedy on Feb 9, 2015 10:03:06 AM

According to Hubspot, one in every five minutes spent online is spent on a social networking site, and groups that blog 15 times or more per month get five times more web traffic. These statistics show exactly why picking a higher ed inbound marketing agency is so important for gaining and keeping interest in your school, college or university.

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Higher Ed Inbound Marketing vs. Outbound Marketing

Posted by Courtney Kennedy on Jan 26, 2015 9:08:00 AM


The world is changing every single day, and with it, marketing is becoming more advanced. (Almost) long gone are the days of advertising through television commercials and on the radio. Outbound marketing, or marketing that involves sending out a message to a general audience that may or may not see it, is definitely on its way out. Replacing it is inbound marketing-the art of targeting specific customers and marketing directly to them with things like social media and search engine optimization (or making your site easier to find online).

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Topics: Inbound Marketing

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