Social platforms have made it much easier and cheaper to reach buyer personas. The difficult part is figuring out which platform will reach your audiences. The best thing to do is to begin with research. In order to know how to reach your buyer personas, you must first know what a buyer persona is, second, how to create them, and third what social media platforms they use. Sounds easy right? It can be if you really spend some time on it.
We're going to give you an easy 3-step strategy on how to choose the right social platform to reach your business' buyer personas. This strategy will help assist you in the process of effectively using social media platforms.