The VPM Blog

Davin Cobb

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How to Use Social Media to Reach Buyer Personas

Posted by Davin Cobb on Nov 2, 2015 10:29:02 AM

Social platforms have made it much easier and cheaper to reach buyer personas. The difficult part is figuring out which platform will reach your audiences. The best thing to do is to begin with research. In order to know how to reach your buyer personas, you must first know what a buyer persona is, second, how to create them, and third what social media platforms they use. Sounds easy right? It can be if you really spend some time on it.

We're going to give you an easy 3-step strategy on how to choose the right social platform to reach your business' buyer personas. This strategy will help assist you in the process of effectively using social media platforms.

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Topics: Social Media Strategy

Do's and Dont's of Social Media Publishing for Higher Ed

Posted by Davin Cobb on Oct 19, 2015 10:30:46 AM

The use of social media has taken digital marketing to the next level.  When it comes to using social media for higher education there are some things to keep in mind. Social media platforms should be used differently when it comes to publishing for a university or college. The use of social media is an effective way to communicate with a wide variety of people both inside and outside a university. Social media can also pose a risk and create a bad reputation for your brand if not used in the right way. That is why it's important to have guidelines and rules in place for the use of all social media accounts.

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Topics: higher ed marketing

5 Business Marketing Mistakes and How Inbound Can Stop Them

Posted by Davin Cobb on Sep 30, 2015 10:35:07 AM


Marketing is what has made so many businesses a success story. The use of marketing is supposed to not only get your business to connect with its prospects, but also get the public talking about your services and products. As great as marketing campaigns can be, the classic, outbound way of thinking can cause some problems for a business. When it comes to outbound, there are common mistakes made by businesses that inbound marketing can help.

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Topics: Inbound Marketing

5 Questions to Ask Before Launching a 30 Day Campaign

Posted by Davin Cobb on Sep 16, 2015 11:04:00 AM

When launching a campaign, it's important to know what you are doing and why. They can be used for many different reasons: to promote your business or brand, to increase traffic to your website through social media, or to just get your name out to the public.

Before starting one, defining your goals and expected outcomes are essential in the planning process. It is easy to say, "I want to have more business over the next 30 days," but it isn’t easy to plan out what it is you specifically want to accomplish and what you’ll need to do to make those things happen. Let's take a look at 5 big questions to ask yourself before launching a 30 day campaign.


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Topics: Inbound Marketing

What the Top 5 Higher Ed Twitter Accounts Can Teach You

Posted by Davin Cobb on Sep 3, 2015 9:50:00 AM

Gaining followers on your Twitter account can be a tricky task. This task can be even harder for a college or university because let’s face it, what student wants to see, “school starts back in 1 week!” on their timeline? 

Most students are trying to avoid all things school as soon as they step off campus, but in 2015, virtually every university is on Twitter. Universities are keeping their students updated on events, announcements, promoting their athletic fan base, keeping alumni relationships thriving, and promoting the school as a brand in its entirety. While some universities struggle with this, there are some that have figured out the right way to keep their Twitter account thriving and keep the interest of their studets.
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