People throw out the words "best" and "greatest" a little too graciously for my taste. You know those people. The ones who say things like, "LeBron is the best basketball player of all time!" when he still has a third of his career to play and hasn't racked up the accolades that guys like Michael Jordan and Bill Russell have. Back to marketing, I was going to title this post, "The Best Social Media Campaigns of All Time," but it would be an uphill battle to rank well with that title in search, plus nobody likes a hypocrite.
So rather than reading "The Best Social Media Campaigns of All Time," you're now reading "Three of the Most Successful Social Media Campaigns," which sounds a little less uncompromising to me. I'm going to dive in and show you three types of campaigns that were all tremendously successful but not necessarily for the same reasons. Those campaigns include: a business seeking to increase profits, a charity seeking donations and a charity seeking awareness.