The VPM Blog

Eric Callaghan

Eric Callaghan

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How to Turn the Digital Naive into the Digital Native

Posted by Eric Callaghan on Jul 27, 2016 9:11:28 AM

We've said it before, but our business is figuring out how to turn the digital naive into the digital native. In fact, it's right there under the Digital section on our home page. Technology is improving at a rapid pace which forces the world to play catch up. This can leave many businesses in the dust as they fail to adapt fast enough. That's why Verge Pipe Media is dedicated to turning the digital naive into the digital native. Let us show you how.

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Topics: digital marketing

How to Connect With Alumni Without Asking for Money

Posted by Eric Callaghan on Jun 1, 2016 8:00:00 AM

Say you work for your college's advancement office. In the last month the Class of 2016 just graduated and you want to re-connect with them as soon as possible right? But asking for a donation when they just got finished paying tuition, and more than likely have loans to pay back, can come on too strong and you'll most likely lose them. Allow me to offer some advice on how to connect with alumni without asking for money.

I just graduated (holds for applause) so I can provide some firsthand perspective to this conundrum. Take it form me, a 2016 graduate who barely had time to sit back down after walking across the stage at his own ceremony before a member of the alumni association was asking for donations from the group.

It's not that we don't want to give back. We can't afford to.

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Topics: higher education

Universities Using Social Media Well

Posted by Eric Callaghan on Apr 25, 2016 8:00:00 AM

Engagement Labs ranked the top 50 U.S. colleges and universities based on their eValue score on Facebook and Twitter. "The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users," so says their website.

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Topics: Social Media, higher ed, higher ed marketing

The Benefits of an Inbound Marketing Agency

Posted by Eric Callaghan on Apr 11, 2016 8:00:00 AM

If you're anything like my 90-year-old grandmother, you've been muting the TV when commercials come on for years. You may also be using these 5 minute breaks during the Walking Dead or [insert sporting event here] to use the restroom or pour yourself another drink. You may even be grabbing your smart phone or tablet and browsing Twitter and Facebook to see what people are saying about the very thing you're watching. What I'm getting at is that very few people are paying attention to commercials these days, so why are traditional marketing agencies still getting hired? They obviously haven't heard about the benefits of an inbound marketing agency.

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Topics: Inbound Marketing

Why Use Facebook Live?

Posted by Eric Callaghan on Mar 30, 2016 8:00:00 AM

If you don't have (or use) Facebook Live yet, you probably will soon. Facebook Live is the up-and-coming live-stream video app from that website you spend all of your waking hours on. The addition of the "live" feature allows you to press a button on your device and broadcast to the world. I'm sure you're thinking, "hey Verge Pipe Media, why use Facebook Live when I already have a following on Periscope? I think I'm going to stick with it." Go ahead, but remember what we always say about the TV/radio/print media people who are just going to stick with it too, they're going extinct. If that's not a good enough reason, perhaps the next couple will convince you to try it out.

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Topics: Video Content

How millennials Use Social Media to Research Potential Employers

Posted by Eric Callaghan on Mar 10, 2016 8:00:00 AM

A third (34%) of employers who scan social media profiles said they have found content that has caused them not to hire a candidate according to CareerBuilder. But how many candidates have decided not to continue pursuing an employer because of their social media profiles? My guess is, more than you'd think.

Millennials account for 36% of the U.S. workforce, according to the Bureau of Labor Statistics, and they will account for 75% of the global workforce by 2025. And guess what, 93% of millennials are using social networking, so chances are they're looking at you even more than you're looking at them on socials. Let me tell you about my experience entering the job market for some perspective on how millennials use social media to research potential employers.


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Topics: Social Media Strategy, Social Media

Three of the most successful social media campaigns

Posted by Eric Callaghan on Feb 22, 2016 8:00:00 AM

People throw out the words "best" and "greatest" a little too graciously for my taste. You know those people. The ones who say things like, "LeBron is the best basketball player of all time!" when he still has a third of his career to play and hasn't racked up the accolades that guys like Michael Jordan and Bill Russell have. Back to marketing, I was going to title this post, "The Best Social Media Campaigns of All Time," but it would be an uphill battle to rank well with that title in search, plus nobody likes a hypocrite.

So rather than reading "The Best Social Media Campaigns of All Time," you're now reading "Three of the Most Successful Social Media Campaigns," which sounds a little less uncompromising to me. I'm going to dive in and show you three types of campaigns that were all tremendously successful but not necessarily for the same reasons. Those campaigns include: a business seeking to increase profits, a charity seeking donations and a charity seeking awareness.  


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Topics: social media marketing

How to Build A Content Calendar

Posted by Eric Callaghan on Dec 2, 2015 11:41:29 AM

A content calendar is integral to a successful strategy, whether it's blogging, advertising or really anything marketing or digital. It keeps everyone on the same schedule and ensure that tasks get done. A calendar also keeps everyone on the team accountable since the whole team can see what everyone is supposed to be working on. Most of all, it can help organize each team member's day/week/month to help them plan what they need to get done so your business can run smoothly. The reasons not to have one? Well, they are few and far between. But not knowing how to build a content calendar won't be a valid reason if you keep reading.

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Topics: community manager

Why PR Is Important for Small Businesses

Posted by Eric Callaghan on Nov 20, 2015 9:00:00 AM

Let's clear something up. Public relations has an unfounded stigma that it only serves to work for "the man." I'm here to tell you that that simply isn't true. While yes, big corporations can obviously afford to have large PR firms on retainer and rely on them when scandals inevitably come about, but they aren't the only ones who need or use PR. A coworker of mine recently wrote about how everyone is a PR rep in the digital world. That sentiment carries weight and can be applied to your small business as well.

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Topics: PR

How to Stand Out on Cyber Monday

Posted by Eric Callaghan on Nov 11, 2015 9:43:17 AM

We all know by now that in addition to Black Friday, online shoppers can take advantage of Cyber Monday just a few days later without camping out in line or being trampled for a Playstation at Walmart. With the added comfort and wider reach due to ya know, the Internet, sales for this shopping holiday grow each year. How is your business supposed to stand out on Cyber Monday amidst the madness? Stick around and we'll tell you!

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