The VPM Blog

Eric Callaghan

Eric Callaghan

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Engaging Students Through Pinterest for Higher Ed

Posted by Eric Callaghan on Nov 9, 2015 9:22:14 AM

Pinterest, a do-it-yourself-er's dream. It's perfect for recipes, home decorating tips and travel ideas, but believe it or not, it's great for higher ed brands as well. You can create boards for your traditions, merchandise, student events and more!

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Topics: higher ed marketing

Breaking Down LinkedIn YOUniversity for Higher Ed Brands

Posted by Eric Callaghan on Oct 28, 2015 9:14:51 AM

The original title of this blog was, "Cheat Sheet: LinkedIn for Higher Ed Brands," but as I researched, I found that they have already done the courtesy. After finding this, I was debating whether or not I should trash the blog for a different topic. In the end, I found myself deciding that this tool is incredibly powerful and deserves more attention. So in place of a cheat sheet, I've decided to focus my attention on breaking down LinkedIn for higher ed brands, in particular, YOUniversity for higher ed.

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Topics: higher ed marketing

Five Social Media Editing Tips for Community Managers

Posted by Eric Callaghan on Oct 21, 2015 9:00:00 AM

If you're a community manager like me, then your world revolves around social media. Monitoring and engaging on social media with industry leaders, your followers and your customers is the name of the game, so you want to limit your missteps as much as possible. We achieve this by editing. Surprised? Probably not. But there's a lot more to editing as a community manager than just making sure your tweets are typo-free. I've collected five social media editing tips for community managers to best represent their brand online. So get out your red pens and follow along!

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Topics: community manager

Summary: The History of Public Relations

Posted by Eric Callaghan on Oct 14, 2015 9:30:00 AM

Public relations is considered to be a relatively modern business venture, only really picking up in the past few decades. The reality however, is far from the truth. PR dates back all the way to the Romans and Egyptians, with a lot of the same general practices as we see today. Cleopatra, Julius Caesar and Jesus Christ himself are all public relations practitioners that we can look back and trace our roots to. That's an alright group of leadership wouldn't you say? Anyway, without further adieu, let us meander through forgotten eras with a quick summary of the history of public relations. We'll try to keep it brief. 

"The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people." -Edward Bernays

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Topics: PR

5 Higher Ed Blogs you can learn from

Posted by Eric Callaghan on Oct 8, 2015 9:34:19 AM

Today, there seems to be a blog that details every subject under the sun. From fashion to sports to cooking to digital marketing (hey that's us!), every subject is researched, written about and shared on social media. Higher education is no exception. Universities and colleges have jumped on the blogging train as of late and if you're in a college marketing department, you should take a look at these five higher ed blogs you can learn from to improve your overall marketing strategy.

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Topics: Blogging, higher ed

Behind the Scenes: Being a Community Manager

Posted by Eric Callaghan on Oct 1, 2015 9:23:25 AM

I've been an intern at Verge Pipe Media for four months now, and have been the Community Manager for the past two. I got a bit of a head start in the role due to my predecessor showing me the ropes a few weeks before my number was called. We'd take a day or two a week and she would go over what she found her best practices to be, though stressed that I may not find them to work for me and that I will eventually find my own way.

That may seem like vague guidance, but it's probably more training than most people get. If you think about a brand as a Ferrari, many times the higher-ups simply hand the keys over and let you drive without telling you where to go or how to drive stick. Allow me to step in and be your GPS/driving instructor, as I'm about to walk you through my experience of being a community manager.

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Topics: community manager

Student Event Ideas for this Fall

Posted by Eric Callaghan on Sep 28, 2015 9:31:05 AM

Fall is officially here and for all of you college and university event planners struggling to brainstorm for the next few months, we're here to help. Take a look at some proposed student event ideas for this fall so that you can put on fun and engaging events to showcase your higher ed brand.

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6 Characteristics You Need in a Community Manager

Posted by Eric Callaghan on Sep 17, 2015 10:02:06 AM

As a community manager, you can get pulled in several different directions every hour. As the small gear that will keep your marketing engine running, they need to be: monitoring social media accounts, editing the latest blog post, collaborating on internal projects, looking over your analytics and gulping down coffee every second they get a chance to breathe. It's not for the faint of heart, which is why we preach these six characteristics you need in a community manager (as written by one).

 

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Topics: community manager

How Universities Can Best Use Social Media During Football Season

Posted by Eric Callaghan on Sep 14, 2015 9:26:00 AM

Autumn is in full swing and that means one thing: football. Friends and families are gathering every Saturday to pig out on barbecue and throw back some cold ones as they prepare to watch their team compete for glory. The television (and radio) used to be the only source of information for our score and injury updates, statistics, visuals, and postgame quotes. That has all been turned on its head with the explosion of social media.

It's not just the fans who benefit though, it creates a huge opportunity for universities to delight their fans, students and alumni throughout the season. Take a look at how universities can best use social media during football season.

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Topics: higher ed

The History of Community Managers

Posted by Eric Callaghan on Sep 9, 2015 9:29:00 AM

It has become a foundational position for any brand's marketing team, but few know where it began.  As we've told you, there are several important roles of a Community Manager, but let's take a look at where the position has been, as well as what is has become today. Time to take a tour through the history of Community Managers.

 

The History of Community Managers

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Topics: community manager

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