The VPM Blog

Haley Haas

Recent Posts

Ready, Set, Plan! College Event Ideas for Prospective Students

Posted by Haley Haas on Oct 6, 2014 9:01:00 AM

When it comes time for a high school senior to make “the biggest decision of their life” and choose the college they will attend, they inevitably choose the school with the best marketing strategies, even if they don’t realize it. Being in the higher ed marketing biz, it is your responsibility to make your college stand out among the rest. The Pressure is on.

Attracting the highest caliber of students to attend your institution is extremely important to the success of your school, and knowing which marketing strategies to employ can be tricky. A great way to recruit top-notch students is through interactive events that persuade them to fall in love with your college. Getting prospective students to visit your campus for a fun college event will push them toward attending your university while also giving them a taste of what being a college student is really like.

Read More

Staying Connected with College Graduates: Social Media and Alumni

Posted by Haley Haas on Sep 29, 2014 8:30:00 AM

 It is no secret universities and colleges have joined in on the digital revolution, implementing new social media tactics to engage students and prospective students. But what about engaging graduates that want to become involved in their beloved alma mater?

Read More

College Sporting Events: The New Approach to Your Higher Ed Marketing Strategy

Posted by Haley Haas on Sep 24, 2014 11:30:00 AM
Read More

The Future of Higher Education Trends

Posted by Haley Haas on Sep 17, 2014 9:26:14 AM

It’s no secret that online classes are staring to become more prevalent in higher education, leaving the future of traditional higher educational learning a little hazy. With improvements in technology and ever-changing social trends, universities are adapting a more tech-friendly way of teaching. But what does this shift toward online learning mean for the future of colleges and universities?

Read More

The #Lowdown on How Social Media is Changing the News Industry

Posted by Haley Haas on Sep 10, 2014 9:06:58 AM

The Duke and Duchess of Cambridge have recently announced they are expecting baby number two! Without the adored social media platform, Twitter, I would not have been able to share in their happiness. Like many of my colleagues, I am in what’s known as the college bubble, where the only real breaking news I hear pertains to what is going on around campus. After hearing the news that the absolutely perfect Kate Middleton will be producing a second chubby-cheeked prince or princess, I realized that without social media I would be lost when it came to current world news.

With this realization, I debated, is social media slowly taking over the news industry? Well, #yes!

Read More

Why Your College Needs a Social Marketing Agency

Posted by Haley Haas on Sep 3, 2014 9:24:00 AM

"Hell, what does a higher ed marketing agency even do? And why are they so obsessed with Dr. Seuss?!" That was my initial thought when I landed my internship with Verge Pipe Media in Auburn, Ala.  I had no idea really what I was supposed to do or even what Verge Pipe did on a day-to-day basis outside of social marketing. I suspect many of you may be as novice in campus marketing as I was. Who are college marketing agencies, why do we need them, and most importantly are they on your campus? 

Read More

5 Apps Higher Ed Professionals Should Know About (and use)

Posted by Haley Haas on Aug 27, 2014 8:59:00 AM

Classes have started up and professors are again preaching their tireless mantra, “no cell phones in class!” Most believe students are too interested with the entertaining apps on our phones (I’m looking at you Kim Kardashian: Hollywood app) to pay attention to what is happening in the classroom…and they could be right.  

Isn’t it time for our professors to learn a thing or two from us? Come one, come all my fearless educators and join us in our app obsession! Don’t be worried, we’ve made it easy with this simple study guide of 5 apps every professor should be using in their classroom. 

Read More

The VPM Blog

How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!

Join us as we share lessons learned, best practices, thoughts on leadership in the social media and mobile world of today and more.

Worried about missing something? Sign up for our monthly(ish) newsletter and you'll get to see the best of the best delivered right to your inbox.

Subscribe to Email Updates

Popular Posts

Posts by Topic

see all