When it comes time for a high school senior to make “the biggest decision of their life” and choose the college they will attend, they inevitably choose the school with the best marketing strategies, even if they don’t realize it. Being in the higher ed marketing biz, it is your responsibility to make your college stand out among the rest. The Pressure is on.
Attracting the highest caliber of students to attend your institution is extremely important to the success of your school, and knowing which marketing strategies to employ can be tricky. A great way to recruit top-notch students is through interactive events that persuade them to fall in love with your college. Getting prospective students to visit your campus for a fun college event will push them toward attending your university while also giving them a taste of what being a college student is really like.