The VPM Blog

Hannah Stooksbury

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Big Data Success Stories

Posted by Hannah Stooksbury on Nov 18, 2014 9:00:00 AM

We’ve heard about it, read about it, and possibly studied it, but why the hype around big data? In its simplest form, big data involves data sets so large that conventional tools cannot be used to analyze and decipher it. Think billions of web clicks that must be managed with several large systems as opposed to a few Excel spreadsheets.  For example, consider the billions of interactions companies such as Macy’s receive each day via social media, their own website, and other platforms.  But how are companies using big data to their advantage? Here are a few success stories.


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Data Scientists and Digital Strategy

Posted by Hannah Stooksbury on Nov 11, 2014 9:00:00 AM

The data scientist job title can be a confusing one to define because of its complexity and recent creation, but according to IBM a data scientist has:

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Why Universities Should Pay Attention to SEO

Posted by Hannah Stooksbury on Oct 14, 2014 9:00:00 AM

SEO can create free marketing. Who doesn’t want that? But if you don’t know what SEO stands for, you’re not alone. On my first day at Verge Pipe Media, the word was thrown around constantly and the entire time I kept thinking to myself, “What is this strange acronym and why does everyone keep talking about it?”  Well, to answer those questions, SEO stands for search engine optimization, and understanding what it is and how to use it is critical for success in the Internet world. However, Google search “SEO“ and you may be overwhelmed with technical definitions that make little sense, so here are the basics:

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