The VPM Blog

Jasmine Lee

Recent Posts

Catchy vs. Clickbait

Posted by Jasmine Lee on Dec 12, 2017 12:00:00 AM

Imagine you're scrolling through Facebook and you come across an online retailer that is selling a product you fall in love with. Not only do you love the product, but you see that it is half the price of others like it, sold at similar stores. You click on the ad (because you just can't resist) to see that this newly discovered retailer has terrible reviews and it will take 2-6 weeks for you to recieve any kind of order from them. This, my friend, is an example of clickbait. 

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Topics: Brand Marketing, Advertising

Social Media Influencers: Are They Worth It?

Posted by Jasmine Lee on Nov 28, 2017 12:00:00 AM

Influencers are defined as: "Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship..."  Online Business Dictionary. So what is a social media influencer, you may ask? A social media influencer is someone with a large following, typically thousands of people, who advertises your product or service on one or more of their social media platforms. 

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Topics: Social Media, influencers

How to Add Value to Your Recent Alumni

Posted by Jasmine Lee on Oct 26, 2017 12:00:00 AM


There's no question that alumni play a major role in your university's continued financial growth. Although you are grateful for the seasoned alumni members that consistently give back, sometimes universities can have trouble targeting their most recent graduates. Recent alumni are an important part of fundraising, but in order for them to start donating as soon as possible, they must recieve something of value beforehand. 
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Admissions: Connecting with the Parents of Out-of-State Students

Posted by Jasmine Lee on Oct 3, 2017 12:00:00 AM

Attracting potential, out-of-state students to your university is crucial, but engaging their parents is just as important. For parents, there's a lot that goes into the decision making process when choosing a university for their child. These factors may include how well of a fit the university is, the program for their major, location, scholarships, sports programs, greek life, graduation rate, tuition, and more. 

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Topics: higher ed, higher ed inbound marketing, higher ed social media, parents, out-of-state, admissions marketing

How to Keep your Students your Number One Fans

Posted by Jasmine Lee on Sep 6, 2017 1:21:53 PM

In the world of higher education, it can be difficult, at times, to keep your students fully engaged and on the right track to obtaining their degree. As a university, you want nothing but success and excitement for the future from your students during their time at your institution. According to the New York Times, only 19% of students at public universities graduate in four years or less and 36% at more selective, private universities. These statistics are shockingly low compared to what most may think about graduation rates. Here are four helpful tips and tricks to motivate, engage, and keep your students as your number one fans. 

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Topics: higher ed, student engagement, university engagement

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