The VPM Blog

Katie FitzGerald

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The Effectiveness of Twitter and Facebook for Non-Profit Marketing Efforts

Posted by Katie FitzGerald on Dec 6, 2013 3:50:03 AM

Social media is a godsend for non-profit organizations with limited marketing budgets. Advertisements, from television to radio to print, all add up to big bucks for groups trying to keep costs low. They struggle to make a big impact on small dollars. But the social media era has changed the playing field completely.

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Topics: Social Media

The Five Most Important Roles Of A Community Manager

Posted by Katie FitzGerald on Dec 4, 2013 4:24:20 AM


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Topics: community manager, Social Media

The Six Stages Of Smartphone Separation Anxiety

Posted by Katie FitzGerald on Nov 22, 2013 4:21:49 AM

We get it you love your phone. No really, you like seriously 100% LOVE your smartphone. Android or iPhone, it doesn’t matter as long as you can get to your apps, texts and the Internet. When the two of you are together everything feels right, you’re unstoppable! But, sadly you can’t always be together and Smartphone Separation Anxiety takes over.


Step One: Missing Your Phone

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Engaging Alumni Through Pinterest

Posted by Katie FitzGerald on Nov 20, 2013 5:18:54 AM


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Topics: Social Media, higher ed

Best Travel Apps To Help You Handle The Holidays

Posted by Katie FitzGerald on Nov 19, 2013 4:09:29 AM

The holiday season is rapidly approaching and for many this means lots of travel. Whether it’s on an airplane, a train or in the car traveling, especially at this time of year, can be stressful. Check out these Smartphone apps that help to make your holiday travel as easy as (pumpkin) pie.

Flight Stats: This free flight tracker app lets you check the status of any flight or airport condition allowing you to never have to sit around for hours in the airport again! This app turns into a real time arrivals and departures board helping you make it to your next flight right on time!

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Social Media & Higher Ed: How Colleges are Using Vine

Posted by Katie FitzGerald on Nov 18, 2013 5:05:50 AM

What can an organization accomplish in mere seconds? It can change its trajectory with a show of hands at a board meeting, seal a deal for a new product line or attract new customers by tapping “send” on a social media message. And if it’s a university or college, it can engage prospective and current students as well as graduates through 6.5-second Vine videos. Vine, a Twitter-owned app, launched earlier this year. It gives users the ability to create short, clever looping video clips, and colleges and universities are using this social media tool to better market themselves in the educational arena.

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Topics: higher ed

The Schools With The Most Donations and Best Alumni Relations

Posted by Katie FitzGerald on Nov 13, 2013 5:11:29 AM

According to a US News and World Report article titled 10 Colleges Where Most Alumni Give Back by Delece Smith- Barrow the schools that have the most alumni support are actually smaller colleges instead of big universities. The list is as follows:

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Topics: higher education, Alumni Relations

How Social Media Influences Your Christmas List [Infographic]

Posted by Katie FitzGerald on Nov 8, 2013 5:15:27 AM

With Halloween over and Thanksgiving slowly approaching all consumers can think about is Christmas! Consumers stress for weeks over how to find the perfect present, but all they have to do is turn to social media to find the perfect gift!

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Topics: Social Media

The Best Ways To Rally Alumni Support

Posted by Katie FitzGerald on Nov 6, 2013 5:47:09 AM

Keeping in touch with alumni is necessary for colleges and universities, but many struggle with connecting with their alumni and wonder if they need to change how they are reaching out to former students. The creation and popularity of social media outlets have caused the traditional tactics of alumni relations to go out the window. Gone are the days of alumni magazines and newsletters, recently colleges and universities have been leaning more on social media to find their alumni. Outlets like Facebook and LinkedIn have helped alumni groups form, old students reconnect and universities find their alumni, but many are wondering how exactly to use each of these outlets successfully.

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Topics: higher ed

The Five Biggest Facebook Myths

Posted by Katie FitzGerald on Nov 5, 2013 4:05:01 AM

Myth #1: All of the people who like the page see my business’s posts.

FALSE. Those active on Facebook only see posts at the time it is posted. When you post to Facebook it can be seen in your fans news feed until other posts and active content replaces yours over time. The number that appears on your administrative page “153 saw this post” are the people that did view it on their newsfeed.

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Topics: Social Media

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