The VPM Blog

Kayla Jolly

Recent Posts

Creative Holiday Campaigns

Posted by Kayla Jolly on Dec 13, 2016 9:00:00 AM

Just before Thanksgiving, holiday marketing campaigns begin to consume our digital world. In fact, some brands have had their most successful campaigns during the holidays. Since this season is overwhelmingly the most popular time to market, there isn’t a better opportunity to connect with potential clients.

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Topics: Brand Marketing

Why Visual Content is Vital in Marketing

Posted by Kayla Jolly on Nov 22, 2016 9:00:00 AM

In our technology evolving world, using visual content is now a vital part of a creating a successful marketing campaign. Visual content helps your company communicate more efficiently with your followers. Since the majority of viewers are visual learners, every single content post on media platforms should include some sort of visual content appeal.

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Topics: Social Media Strategy

Using Emotional Appeal in Your Marketing Strategy

Posted by Kayla Jolly on Nov 3, 2016 9:03:00 AM

There are two ways to persuade an audience within advertising: rationally or emotionally.

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Topics: Brand Marketing

Why the iPhone 7 is Successful

Posted by Kayla Jolly on Oct 13, 2016 9:01:00 AM

In 2007, Apple introduced a revolutionary product that drastically shaped the future of technology as we know it. You may have heard the name a few times; it’s called the iPhone. Over the years, Apple has released an innovative and new iPhone version every year. Although some models have been more successful than others, the newest addition has launched us even further into the futuristic world of technology. 

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Topics: Technology

Augmented Reality vs. Virtual Reality: Which One Will Win?

Posted by Kayla Jolly on Sep 22, 2016 9:00:00 AM

Technology is ultimately ever-changing, and embracing these changes is crucial in today’s advertising world. One of the biggest revolutionary additions to the media world has been the introduction of augmented and virtual reality. When it comes to augmented reality vs. virtual reality, we’re curious to learn which one will win in the future.

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Topics: Video Content, Technology

The Phenomenon of Olympic Athletes and Social Media

Posted by Kayla Jolly on Aug 30, 2016 9:00:00 AM

Although Olympic athletes seem like super humans to ordinary people, they’re just like us when it comes to the obsession with social media. The competitors of the 2016 Summer Olympics not only gained popularity through winning gold medals, but also through their social media feeds. These athletes became household names by documenting their journey in Rio on outlets such as Facebook, Instagram, Snapchat and Twitter.

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Topics: Social Media

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