You may think that email marketing is a lost form for connecting with your customers, but an email newsletter is still a poweful digital tool. They are meant to inform your subscribers on new products, special promotions and recent updates. Now, if you're making any of the seven email newlsetter mistakes below, then you may need to make some changes.
1. You have random people on your email list
It may seem like a good idea to send your newsletters to as many people as possible, but ultimately it just isn't. When you start sending out emails to those people who've never opted into your list, open rates and click-through-rates will decline. No one likes to be spammed with emails by a company they've never heard of and may never have a need for.
Instead, you should build your email list with people who actually want to see your content. Buying email addresses is generally not a good idea, but if you do you should first send an email asking if the recipient wants to opt in. That way you can shave off any addresses that don't want your content.