The VPM Blog

K'yani Gross

Recent Posts

Social Media Video Guidelines

Posted by K'yani Gross on Jul 19, 2016 8:00:00 AM

Videos can often embody important messages you are trying to convey to your potential buyers. The vast amount of creativity that can be placed in visuals can cause a large impact on your marketing campaign. First, you must know how to customize your videos along the platforms. If you do not know the video requirements of the platforms you are wishing to use, you may have a problem. This is why I am here to inform you about the social media video guidelines.

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Topics: Social Media Strategy, Inbound Marketing, Video Content

How To Leverage Current Students As Brand Ambassadors

Posted by K'yani Gross on Jul 15, 2016 8:00:00 AM

Universities can be promoted in a variety of ways. Using your current students as brand ambassadors is a great way to help your brand gain easy exposure. Through the students' love of the college, they will organically share their college experiences and help do your advertising for you. You just have to comment, like, and share these posts appropriately to help encourage further engagement and amplification of your desired messages.

There are a number of ways to encourage students tell your story. It can be anything from a free branded merchandise to flexing your social media muscles. Let's get into some specifics.

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Topics: higher education, Inbound Marketing

The Hype Behind Pokemon Go

Posted by K'yani Gross on Jul 14, 2016 8:00:00 AM

If you are a millennial, you were probably exposed to Pokemon! Whether it was the cards, the video games, and the amazingly produced cartoon. Who didn't want to be Ash Ketchum at some point during their childhood? Probably someone who lacked a sense of adventure (that's not us, of course.) Nintendo has been cranking out various versions of the Pokemon video games for a long time now. Who would've thought that you would be able to catch these lovable creatures in real locations?! Of course we gotta catch'em all.

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Topics: Content Marketing, Brand Marketing, Inbound Marketing

Millennial's Reactions to Facebook Reactions

Posted by K'yani Gross on Jul 12, 2016 8:00:00 AM

The Facebook team has been updating their website with a lot of sleek new features. One of these being the Facebook reaction emojis. There are now six buttons you may now choose from when reacting to a posting. This includes: the like button, love button, haha button, wow button, sad button, and angry button. These new options has allowed users to accurately display their true feelings about a post/picture/video. 

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Topics: Content Marketing, Inbound Marketing

Video Marketing for Higher Ed

Posted by K'yani Gross on Jul 7, 2016 8:00:00 AM

Pictures are worth a thousand words. Videos are worth a thousand pictures. So, why not provide visuals in your marketing campaign? Engage your audience's mind by letting them visualize what your products can do. Video marketing for higher education can be beneficial in a multitude of ways. Here, I will explain the pros of marketing your business via video. 

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Topics: Content Marketing, higher education, higher ed, Inbound Marketing, Video Content

Leveraging Facebook Videos

Posted by K'yani Gross on Jul 5, 2016 8:00:00 AM

Facebook videos, whether it's live or pre-recorded, can become a very useful marketing tool for businesses. Visuals are often important to potential buyers because they want to see what they're buying and who they are buying from. Social media is a platform where businesses can reach a large audience with ease.

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Topics: Brand Marketing, Inbound Marketing, Video Content

Buzzfeed's Appeal to Millennials

Posted by K'yani Gross on Jun 30, 2016 8:00:00 AM

Buzzfeed is a platform for news and entertainment. It generates more than 6 billion views each month. It has become immensely popular among people of all ages. Millennials account for a large portion of the views. Why is this global network so appealing to them? What are they doing right? I will explain a few features that gives them a massive appeal. 

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Topics: Social Media

Why Virtual Reality Marketing Campaigns are Successful

Posted by K'yani Gross on Jun 23, 2016 8:00:00 AM

Technology has been taken to the next level. Virtual Reality or "VR" is the new marketing technique that immerses the audience into the campaign, literally. It's also a new technique that has taken the advertising industry by storm!

VR campaigns are successful because they engage the minds of potential consumers. There are three key components behind sucessful VR campaigns that I am going to explain in further detail. 


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Topics: Video Content

Generating Leads Through Social Media

Posted by K'yani Gross on Jun 21, 2016 8:00:00 AM

In today's market, you have the ability to market your brand in so many ways- meaning the possibilty of generating leads has also increased, which is a huge advantage for businesses. Specifically, Social media is a way to network with the world and provides businesses with the opportunity to dabble in globalization. There are quite a few ways to generate leads through social media.

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Influencer Marketing: The 3 Archetypes that impacts Millennials

Posted by K'yani Gross on Jun 16, 2016 8:00:00 AM

Influencer marketing is a form of marketing that targets specific types of individuals instead of the whole market. It recognizes the people who have influence over potential buyers and allows businesses to market around these influencers.Millennials have been the focus of many businesses due to the increase of technology. Therefore, this creates more opportunities for businesses to influence Millennials.

Influencer marketing can be a smart way to better reach your target audience if done right. You need to reach your key archetypes to be successful. If leveraged properly, these influencers have the potential to help amplify your ad campaign or content ideas. Below, we've defined 3 key archetypes to help you make sure your next influencer marketing campaign is top notch. 

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Topics: Social Media