The VPM Blog

Laurie Webb

Recent Posts

Beat the Summer Heat with these Higher Ed Events

Posted by Laurie Webb on May 21, 2015 9:18:00 AM

The summer semester is a different kind of animal. Many students are home for the summer, so how do encourage a higher retention rates for the summer semester or engage students that did decide to stay at school for the summer? That’s easy! You need beat the summer heat with these awesome higher ed events. 

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The 5 things I learned about SEO as a Community Manager

Posted by Laurie Webb on Apr 30, 2015 9:46:00 AM

As a Community Manager, I am responsible for managing Verge Pipe Media’s social media accounts. With this position, I acquired the huge responsibility of being the face of the entire business (no pressure, aye?). There’s a lot that goes into successfully managing social media accounts, and one of the biggest aspects in ensuring my strategy is successful is SEO.

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Topics: higher education

The Rise of the Social (Media) Alumni

Posted by Laurie Webb on Apr 20, 2015 9:16:00 AM

It’s no secret that social media is on the rise and that more and more people are tweeting, posting, pinning, etc. But how much has it increased over the past few years and what age demographic is using social media the most? Why should my university be on social media and would it really make a difference?

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Topics: social media marketing

Social Media Fails in Higher Ed

Posted by Laurie Webb on Apr 8, 2015 9:54:00 AM

So your school is on social media, that’s great! Welcome to 2015. While having a social media presence is extremely important, you’re not guaranteed success from simply having a Facebook profile. You may have a lot of followers, but if you aren’t increasing alumni loyalty, generating conversations or increasing student enrollment, then your social media strategy is failing. But don’t fear, because we have advice that could turn your social media strategy into a success. Here are a few social media fails and how to fix them.

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Topics: social media marketing, higher education

8 Myths about Higher Ed Advertising

Posted by Laurie Webb on Mar 20, 2015 10:18:00 AM


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7 Things About Alumni Events Your Boss Wants to Know

Posted by Laurie Webb on Mar 2, 2015 9:44:48 AM


Your school’s alumni are one of the most important groups to maintain and grow a positive relationship with. Your alumni are walking word-of-mouth marketers who are your most loyal supporters and potentially the most giving contributors. It would be a huge mistake to forget about this group. Alumni-relations should be an integral part of your college’s marketing strategy. A great way to cultivate and maintain your relationship with this group is to plan alumni events for them.

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Topics: higher ed marketing

Get Your College Found in Social Media

Posted by Laurie Webb on Feb 4, 2015 9:28:22 AM


With thousands of colleges out there, it may seem like a daunting task to create a good college marketing strategy that draws students to your school.

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Topics: social media marketing, Social Media, higher ed, higher ed inbound marketing

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