The obsession with ordering subscription boxes has been proven to be more than just a fad. But another obsession related to these subscription boxes has shown up on YouTube in the past few years and that is the unboxing of subscription boxes on camera. These types of videos are typically posted by those who have successful YouTube channels with a large following. Unboxing videos are also not just limited to the unboxing of subscription boxes, but also includes almost anything that comes in a box. Unboxing videos of computers, smartphones, shoes, or anything are getting just as much attention. These videos are wildly popular, but why? Why are they created and why do viewers beg their favorite YouTubers to make these videos?