The VPM Blog

Lindsey Barnes

Recent Posts

What's the Obsession with Unboxing Videos?

Posted by Lindsey Barnes on Jul 27, 2017 9:00:00 AM

The obsession with ordering subscription boxes has been proven to be more than just a fad. But another obsession related to these subscription boxes has shown up on YouTube in the past few years and that is the unboxing of subscription boxes on camera. These types of videos are typically posted by those who have successful YouTube channels with a large following. Unboxing videos are also not just limited to the unboxing of subscription boxes, but also includes almost anything that comes in a box. Unboxing videos of computers, smartphones, shoes, or anything are getting just as much attention. These videos are wildly popular, but why? Why are they created and why do viewers beg their favorite YouTubers to make these videos?

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Topics: marketing to millennials

Treat Yourself with Subscription Boxes

Posted by Lindsey Barnes on Jul 20, 2017 9:00:00 AM

Subscriptions for items such as magazines and newspapers may be dwindling, but subscription boxes are still in high demand. The internet facilitates the ordering of subscription boxes, because these companies are entirely online. Birch Box, in a way, pioneered the recent subscription box craze. They created a way for women to try out samples of make-up products without ever having to leave their house. Thousands of other companies have jumped at this business model and some have even made it better.

Nowadays, subscription boxes vary in a wide range of categories such as make-up and beauty products, wine, men and women's clothing, comic books, ready to cook food, children's craft projects, pet supplies and so much more. As you can tell, the options and possibilities are endless. The companies who create these subscription boxes come in all different sizes and the barriers for entry are reasonably low. Here are some of the main reasons subscription boxes aren't just a passing trend and why they have been so successful.

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Topics: marketing to millennials, Marketing

Generation X and Millennials in the Workplace

Posted by Lindsey Barnes on Jul 13, 2017 9:00:00 AM

Millennials, also known as Generation Y, have been changing up the traditional work environment in recent years-- often for the best. Millennials and Gen X have been thrown into the workplace together, and with difference in age comes variation in work habits and skills. How are Millennials and Generation X managing together in the workplace? What are some of their work ethic differences? Let's take a look at some of the key similarities and differences between the two groups.

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Double Tap for Happily Ever After: Weddings in the Social Media Age

Posted by Lindsey Barnes on Jul 6, 2017 9:00:00 AM

If you've been to a wedding in the past 4-5 years then you've probably noticed that social media plays a significant role. With the incorporation of social media comes Snapchat filters, creative hashtags on multiple platforms, live streaming, and more. In addition to using social media during weddings, it can be used in the planning process as well. Inspiration for your wedding can be found on Pinterest boards, Instagram and other social media websites. Millennials prefer their weddings to be unique and trendy rather than traditional. Did you really even go to a wedding if you didn't post a Snapchat story from the reception or Instagram a picture with the wedding hashtag?

I sat down with Julie Bunkley, a well known and talented wedding planner of the Auburn, Birmingham, and Atlanta areas, to talk about milliennials, their weddings, and social media. Watch what she has to say.  

So, from talking to Julie and exploring the wedding scene on social media, I have come up with some social media tips to follow for the next wedding you attend whether you're a guest or you're the lucky one getting married:  

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Topics: social media marketing

Netflix vs. Amazon Prime

Posted by Lindsey Barnes on Jun 29, 2017 9:00:00 AM

Netflix pioneered the streaming of videos by having hundreds of movies and T.V. shows available at the click of a button. However, nowadays others have hopped on the bandwagon and are doing their best to be successful with their own streaming services. Amazon Prime seems to be Netflix's biggest competitor because of how much they've grown and expanded their streaming of programs in the past few years. So, which one is the best? That's almost an impossible question to answer because Netflix and Amazon Prime, as well as other streaming services such as Hulu Plus and HBO NOW, all offer different content.

So it really just boils down to preference of what's on each. You may have your own opinion as to which you'd rather stream your favorite T.V. shows and movies from, but here is why Netflix and Amazon are so competitive, and why Netflix is still the top contender. 

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Topics: Video Content, Video Marketing

Millennial Entrepreneurs: What are they doing differently?

Posted by Lindsey Barnes on Jun 22, 2017 9:00:00 AM

It takes a certain type of person to be a successful entrepreneur, and recently that type of person is a millennial. These young professionals are changing the game by starting companies younger and younger and outperforming those in the generation before them. How should a millennial start their business? What are millennials doing differently than Generation X? And what does it take to be a successful millennial entrepreneur? I spoke to some millennials that were each in different paths of their entrepreneurial journey; Cody, a podcast show host, Matt, founder of a successful outdoor wear company called Freak Outdoors, Leland Wright the creator of a clothing brand, Le.landd, and Sarah Smyth, the creator of a successful jewlery business, Raw and Rebellious. After talking to these four, I found some awesome advice for all of you aspiring, young business owners out there.

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Topics: social media marketing

Print Media to Digital Media and How it's Changed the Magazine

Posted by Lindsey Barnes on Jun 15, 2017 10:00:00 AM

Printed magazines and newspapers have been a part of readers’ daily lives for as long as anyone can remember. Then digital walked into the picture over 20 years ago and has been giving print a run for its money, literally. But print isn’t disappearing as quickly as we might think.

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Topics: social media marketing

Social Media Uses During Tragedy

Posted by Lindsey Barnes on Jun 8, 2017 10:00:00 AM

Social media is a way to connect with people in a way we never could before the Internet existed. Information can be shared with millions around the world in seconds through multiple social media platforms.  It has become a trend that during tragedy, more people have learned about a crisis for the first time through a tweet or a Facebook share rather than through a traditional TV news broadcast.  This has led people to turn to social media first during a crisis to see breaking news. Here are some of the ways people can use social media as a way to grieve and cope after a tragic incident or deliver urgent information.

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Topics: social media marketing

The Hits and Misses of Snapchat Discover

Posted by Lindsey Barnes on Jun 1, 2017 9:00:00 AM

Snapchat’s Discover feature has created a new way many of us receive news. Whether you’re a Snapchat user who spends hours reading celebrity gossip, the latest world news or you barely touch the feature, you know what it is. For those of you who don’t use Snapchat and don't know what Snapchat Discover is, here's a brief summary:

Media channels and magazines such as Cosmopolitan, BuzzFeed, the Food Network, and CNN all have channels on Discover.  Snapchat users can click on the channels and watch videos, quick animations, and read articles that the channels produce.  Sounds like a great place to read the news, right? Well, there are some mixed feelings about Discover.  

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Topics: social media marketing, Snapchat