The VPM Blog

Maddie Coats

Recent Posts

Snapchat for Higher Ed

Posted by Maddie Coats on Apr 21, 2016 8:00:00 AM

Snapchat is taking the world by storm but, believe it or not, the photo-messaging app has been around for four years! 45% of Snapchat users are college-aged students, which is more than any other social media outlet and universities have started to notice this engaged audience segment.

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Topics: higher ed, Inbound Marketing, higher ed inbound marketing

The Importance of Buyer Personas in Higher Ed

Posted by Maddie Coats on Apr 4, 2016 8:00:00 AM

What is the best way for universities to market to their target audiences? Creating buyer personas! Buyer personas allow businesses to create specific content based on demographics and goals. According to Hubspot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” In the university setting, this could be people like perspective students, students, parents, alumni, or people in the community. Read on to find out the importance of buyer personas in higher ed and how to create them.

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Spring Events College Students Will Want to Attend

Posted by Maddie Coats on Mar 24, 2016 8:00:00 AM

The first day of spring is upon us and it’s time to start switching out our winter coats for tank tops and shorts! Spring is a perfect opportunity for colleges and universities to market themselves and take advantage of the season’s rejuvenating environment. Just because there are no football games doesn’t mean there is no fun to be had! Take a look at our ideas for spring events students will want to attend. 

 

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5 Major Keys to Grow a Blog

Posted by Maddie Coats on Feb 24, 2016 8:00:00 AM

A blog post about blogging. Seems pretty meta, right? Whether you are new to the blogging game or have been at it for a while, there is always a common goal: growth. However, the key to growing a blog is not just writing outstanding content. There are many working pieces and parts in the assembly line of a blog post. Here are the 5 major keys to grow a blog to increase traffic, engage readers, and help it reach its full potential.

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