Alumni associations are being overlooked by many soon-to-be graduates or recently graduated alumni. The influx of social media has lessened the need for an alumni association in many graduates eyes, due to the ease of networking that social media provides. Likewise, many recent graduates or soon-to-be graduates view alumni associations as simply a fundraising tactic rather than understanding all the benefits an alumni association has to offer.
Many universities struggle to attract college seniors or recent graduates when encouraging individuals to join their alumni association due to the common stigma that alumni associations are just for fundraising. Hiring a community manager who is well trained in inbound marketing may be your university's key to alumni association success.