The VPM Blog

Megan Anglin

Recent Posts

Are Your Alumni and Students Connected?

Posted by Megan Anglin on Apr 27, 2016 8:00:00 AM

Higher Ed institutions are always searching for ways to connect students and alumni. Alumni relations are incredibly important to your universities success by engaging students and being a vital part of university fundraising. Social media is helping higher ed institutions better alumni and student relations every day.

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Topics: higher ed marketing

4 Apps Your Alumni Association Should Be Using

Posted by Megan Anglin on Apr 20, 2016 8:00:00 AM

Millennials are constantly bombarded by information that they often disregard as useless. This excess amount of information is the very reason why your alumni institution needs to join the conversation and attract your millennial alumni using inbound marketing  tactics rather than bombarding them with information. An important component of the inbound marketing methodology is social media so we’ve complied a list of the four social media apps your alumni association should be using.

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Topics: higher education, Social Media, higher ed marketing, higher ed inbound marketing

Using Social Media to Build a Strong Alumni Base & Institution

Posted by Megan Anglin on Apr 6, 2016 8:00:00 AM

An alumni relations department aims to keep alumni connected. A strong alumni base that is supportive and committed helps recruit students and build a strong brand awareness. A 2013 survey by the Council for Advancement and Support of Education showed that 97% of U.S. colleges and universities are using social media to engage alumni, and 81% of all campaigns involving social media were focused on alumni engagement. Having a strong base of former students allows alumni associations to emphasize its institution’s brand. Using a social media strategy and making the most of social tools allows the institution to build a strong, sustainable alumni network that benefits the institution in many ways.

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4 Reasons your Alumni Association should use inbound marketing

Posted by Megan Anglin on Mar 23, 2016 8:00:00 AM

Alumni associations are being overlooked by many soon-to-be graduates or recently graduated alumni. The influx of social media has lessened the need for an alumni association in many graduates eyes, due to the ease of networking that social media provides. Likewise, many recent graduates or soon-to-be graduates view alumni associations as simply a fundraising tactic rather than understanding all the benefits an alumni association has to offer.

Many universities struggle to attract college seniors or recent graduates when encouraging individuals to join their alumni association due to the common stigma that alumni associations are just for fundraising. Hiring a community manager who is well trained in inbound marketing may be your university's key to alumni association success.

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Topics: Alumni Relations

Social Scene vs Social Media: Boosting Alumni Relations

Posted by Megan Anglin on Mar 3, 2016 8:00:00 AM

Keeping in touch with alumni is vital for colleges and universities, yet many continue to struggle fostering these relationships outside of in-person events. The introduction of social media into the world of higher education has begun to change the way universities are staying connected with alumni. Social media platforms such as LinkedIn, Facebook, Twitter, and Instagram have allowed alumni and students to connect for various purposes. Although many universities are aware of the shifting networking tactics, they appear to be left in the dark when it comes to successfully using these social media platforms for boosting alumni relations.

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