The VPM Blog

Melissa Cook

Recent Posts

What a Job in Inbound Marketing Can Teach You Regardless of Major

Posted by Melissa Cook on Nov 9, 2017 12:00:00 AM

As someone who has always answered the cliché “so what is your major” question with a sigh and a long explanation, I’m used to having to explain the value in having such an interdisciplinary major. For a little background on myself, I am studying Natural Resource Management, Communication, and Hunger Studies. (Which according to @CodyLunsford_ means I’m the mayor of Zootopia or a professional tree hugger with a few other things mixed in…) So where does marketing fit in? To most people, I would appear to be vastly underqualified to work in marketing as I have no formal education on it, but a job in social media and inbound marketing is about so much more than formal marketing education.

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Topics: Inbound Marketing, Internships

Out-Of-State Series: How Students Find Universities

Posted by Melissa Cook on Oct 10, 2017 12:00:00 AM

via GIPHY

Determining what college or university to attend is a huge decision, and one teens make every day. These potential students for your university matter, especially the out-of-state students. Why? Let's take a look.

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Topics: higher ed, higher ed inbound marketing

Op Ed: Why Your School Magazine Should Be Online

Posted by Melissa Cook on Sep 15, 2017 12:00:00 AM

 

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Topics: higher ed, higher ed inbound marketing

A Day in the Life: Community Manager

Posted by Melissa Cook on Jul 5, 2017 9:00:00 AM

According to adweek.com, the average person will spend 5 years of their lifetime on social media. Shocking? (Let's be honest, not really...) We all spend hours scrolling through Facebook or Instagram, watching YouTube videos, and laughing at memes, so what we consume matters. But who is the mastermind behind the content you are consuming? If you follow a business, or even a college or university, there is a good chance that the content you see is from a community manager.

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Topics: Social Media, Inbound Marketing, Content Building

What a VPM Internship Can Do For You

Posted by Melissa Cook on May 3, 2017 9:00:00 AM

So, you need an internship. Preferably one that will look great on a resume and give you real-life work skills, and you found us. I hate to break it to you, but there is only one person who can determine what you get out of an internship, and that’s you. Not the boss, not the coworkers, not your job title, or to-do list. YOU. We have great opportunities here at Verge Pipe Media, but what you get out if it is up to you. Now that we've covered that disclaimer, let’s talk about what makes VPM unique:

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Topics: Internships

RFID in Healthcare: Past, Present, and Future

Posted by Melissa Cook on Mar 22, 2017 9:00:00 AM

RFID or Radio Frequency Identification, is often used synonymously with retail tracking technology. The popular tracking technology is used in all phases of the retail supply chain, but has in recent years made its way into healthcare, aerospace, defense, and various other fields. Curious? Let's start with the basics and then focus on the healthcare industry.

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Topics: RFID Technology

Brands Crushing Social Media Storytelling

Posted by Melissa Cook on Feb 8, 2017 9:00:00 AM

In case you’ve been living under a rock for the past few months, visual marketing has taken the social media world by storm. Information is shown in infographic form, short, witty videos are the norm, and social platforms are becoming exceedingly more visual.

Because of this tendency towards visuals, brands haven’t been shy about using personalized visual content to promote their unique stories. These brands are crushing it on various social media platforms and deserve a shout out for their creativity:

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Topics: Social Media, visual content

[Infographic] Brands Crushing Social Media Storytelling

Posted by Melissa Cook on Feb 8, 2017 5:00:00 AM

Want to learn more about how some brands are taking this information and implementing it into their visual marketing strategy? Read the full blog here!

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Topics: visual content

Reputation Is Everything; Don't Let Social Media Ruin It

Posted by Melissa Cook on Dec 6, 2016 9:00:00 AM

Reputation is everything. Let me repeat that. Reputation is everything. As a business, what your customers think of you can literally make or break you. How you portray yourself online is how potential customers will see you and judge whether or not you are trustworthy or professional. Social media is a powerful tool, and if you use it properly, it can do wonders for your business. We wanted to give you a little advice on how to maintain your positive reputation online so we broke it up into 3 categories: audience, content, and personal branding. 

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Topics: Social Media

Potential With Podcasting

Posted by Melissa Cook on Nov 8, 2016 9:00:00 AM

Podcasting was considered to be a dying medium 10 years ago. Now, it has gained popularity and is continuing to grow. The surge hasn’t been anything like the Snapchat explosion, but it has grown and will continue to bring more listeners in which makes it an important part of your inbound marketing strategy. Growing your business is a top priority, so why not try something new to reach a brand new audience? Still unconvinced? Here are a few reasons why your business should add podcasting to your inbound marketing mix:

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Topics: Content Marketing