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MiKyle Crockett

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Using College Marketing to Keep up with Students over the Summer

Posted by MiKyle Crockett on May 13, 2015 10:08:57 AM

When most people think of the summer, they immediately think of sand, sun, friends and fun. Us on the other hand, think of three words and three words only - lets get social! The summer is a perfect time to perfect your college marketing and use social media to keep up with your students. Fully utilizing your Facebook, Twitter and LinkedIn are easy with these college marketing ideas:

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Top 5 SEO Tools Higher Ed Cannot Go Without

Posted by MiKyle Crockett on May 5, 2015 9:22:58 AM

Having a website and not being found is like having unlimited gas and no car… pointless. Every day there are approximately 5.9 billion Google searches. Proper search engine optimization gives your university a major opportunity to increase visibilities and generate leads. Luckily, I am here to break down the key component of SEO that your university should be utilizing:

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Best Practices for Social Media in Development

Posted by MiKyle Crockett on Apr 13, 2015 9:30:59 AM

Time and time again, people struggle with the concept of using social media to work in their favor instead of using it as a broadcast device. Social media can be overwhelming at times, but all you need to do is take a step back and recharge. The solution to all of your problems is simple: be a brighter light bulb.

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Topics: social media marketing

How to Solve the Biggest Problems with College Events

Posted by MiKyle Crockett on Apr 3, 2015 10:25:13 AM

It is often the partying that a freedom-hungry freshman looks forward to when going away to college. Instead of shunning the young, wild and free, it would be a great idea to use this hunger to benefit your university in return. Hosting college events is a valuable tool that every university should take advantage of and is a simple way to engage both students and alumni. We understand that event planning is a huge task and often a work in progress, but use these key tips to remember how your events can help your university. 

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Building a Tool Box for Higher Ed Marketing – The Right Way

Posted by MiKyle Crockett on Mar 23, 2015 10:04:00 AM

Whether it’s a fisherman without their toolbox or Santa without his big red sack, lets face it; we all need the proper tools to get the job done. Marketing for Higher Ed requires a special set of tools, but when used the right way you will be able to go above and beyond ‘just getting the job done.’ Use these tips to pack your sack with the perfect tools.

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True Life: I Fell in Love with Inbound Marketing

Posted by MiKyle Crockett on Mar 11, 2015 10:51:00 AM


Every love story is beautiful, but this one is special. If you think marketing is unattractive, noisy, or irritating, you aren't alone. Outbound marketing used to be my type, as it was for most people, but I got tired of its inconsistency. Recently, my world was turned upside down and I discovered inbound. It was love at first sight! I've never seen anything more chivalric or romantic. Don't believe me? Here are my top 5 reasons for falling in love with inbound:


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Topics: Inbound Marketing

The Worst Advice We've Ever Heard About College Events

Posted by MiKyle Crockett on Feb 25, 2015 11:02:06 AM

If someone gave your university the marketing advice to just “Party like it is 1999,” you would probably think that was the worst advice you have ever heard. But wait, they just might be on to something. When developing college events, it can actually be detrimental to stick to a schedule, have 24/7 updates and use social media to gauge the interest of events. If these ideas sound like advice you would actually give to be successful, keep reading to find out why they just might be the worst advice ever.

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Converting Website Visitors into Leads for Your University

Posted by MiKyle Crockett on Feb 11, 2015 9:33:59 AM

Being the life of the party is a role many want, but few can handle. Often times, attraction is thought to be the toughest part of landing a lead, but what you do to keep the visitors is just as important. After attracting qualified inbound leads, your website should have compelling calls-to-action, be optimized through experimentation and have traceable progress.

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How Do I Increase Qualified Inbound Leads?

Posted by MiKyle Crockett on Jan 28, 2015 9:09:59 AM

Ever been on a date, the end of the night comes, and you walk away with no number or promise for another date? Lacking the ability to convert, close and delight can be detrimental to any exchange, especially in marketing. To increase your number of qualified inbound leads, optimizing your website, blogging and amplifying your content with social media are all key.

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