The VPM Blog

Nikki Butler

Recent Posts

The Numbers Game: Attracting Students through Social Media

Posted by Nikki Butler on Nov 7, 2017 12:00:00 AM
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Topics: student engagement, university engagement

Out-Of-State Series: Do Reviews Impact Decisions?

Posted by Nikki Butler on Oct 17, 2017 12:00:00 AM

Colleges and universities are seeing an increase in enrollment from out-of-state students. Students see higher education as a time that they can can expand their horizons, but other than the promise of freedom, what makes students choose a school out of state? Do reviews really have that much impact on a student's education choice, or does it involve much more than that? I interviewed three people who chose to go out of state and found out just how important reviews are for a school to be able to target high achieving students. 

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Topics: higher ed social media, out-of-state

Why Your University Should Offer Entrepreneurship Programs

Posted by Nikki Butler on Sep 19, 2017 12:00:00 AM

 

When people think of "entrepreneurship" they only associate it with running your own business, but entrepreneurship is much more than just creating and owning a business.  Entrepreneurship is described as the "capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit." Programs dedicated to entrepreneurship in universities are growing and attracting invaluable students every day. In fact, the first course designed for entrepreneurship students alone was founded in 1927. Since then entrepreneurship has flourished to be a top program in many business schools, but not all offer this program. If your university does not have a program just for entrepreneurship, here are some reasons you should get on board.                                                                                                                                                                                                                  

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Topics: higher ed

Why Your Business NEEDS to be on Facebook

Posted by Nikki Butler on Jul 25, 2017 9:00:00 AM

Finding the best platform to market your business on can be overwhelming with the vast selection of always expanding social media platforms available, but it is a proven fact that business owners who use social networking are on top. Especially those businesses who use Facebook and use it well. Facebook influences our daily lives. Whether it be for personal or for business purposes, it's always prominent, it promotes results, and the possibilities to generate leads are endless. If you don't want to take my word for it, here are just a few reasons why your business NEEDS to be on Facebook. 


1. Market access. 
Facebook grants you access to the largest social media market available. 

  • Over 2 billion monthly active users and growing. 
  • 1.15 billion mobile users daily who on average spend a total of 55 minutes on Facebook. 
  • Facebook is by far the most popular networking site with YouTube coming in at second place.
  • Facebook did a survey of adults in the US and found that people who use Facebook more than five times a day are more likely to be brand loyal. 

2. Results. Facebook produces positive results by putting your business in front of your clients and customers every single day. 

  • You can increase web traffic through ads and by regularly publishing engaging content. 
  • By setting up your business as a local business you can collect testimonials and reviews and embed them onto your business web page. 
  • You can manage your reputation by seeing what your customers or clients are saying about your business. It is easier to raise brand awareness and promote positive word of mouth when you know what is being said. 
  • Setting up your business page and engaging customers cost absolutely nothing and advertising is affordable. 
  • You can also use Facebook as a customer support/technical outlet, which will make your customers happy since it is more efficent and convenient for them. Also you can respond quickly to their questions and complaints. 

3. Facebook Insights. Insights is a powerful tool that helps  you track page performance and user interaction. It will break  down each of the following categories:

  • Demographics (Buyer Persona)
  • Page likes
  • Reach
  • Visits
  • Posts

4. SEO. Optimizing your business page for SEO (Search Engine Optimization) will help you reach even more potential clients. 

  • Access to a larger audience sharing your content 
  • More exposure = more people clicking on links.
  • High CTR translates into increased traffic. 
  • Facebook can analyze all the information that millions of users enter into their profiles. You can pay to use this information    to help reach out to potential customers by knowing who your current audience is and target similar buyer personas. 
  • Google may be looking at social media as a sign of a  particular article's relevance and trustworthiness. 

 

Social media marketing helps businesses find new leads everyday. Facebook is a free tool everyone should take advantage of to help with their inbound marketing plan. If your business needs help in learning how to use social media to prospect and convert new leads, download our FREE eBook below.  

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Topics: Social Media, Inbound Marketing, Facebook

Inbound Approach to Higher Ed

Posted by Nikki Butler on Jun 27, 2017 9:00:00 AM

Higher education has evolved. Traditional marketing is no longer producing results like it used to. While researching different marketing types, you come across Inbound Marketing. What is Inbound? It is a type of marketing that focuses on attracting customers through content and interactions by publishing the right content, in the right place, at the right time. Overall, making your marketing become relevant and helpful to your customers, rather than interrupting their lives. Inbound Marketing has been the proven methodology since 2006.

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Topics: Content Marketing, Inbound Marketing

Marketing Deathmatch: Blog vs Video

Posted by Nikki Butler on May 17, 2017 9:00:00 AM

Let's face it. Video has taken over the internet. We spend countless hours watching puppies, kittens, and tutorials. You want to better market your content to your target audience, but you aren't sure if you should go the route of a video or a blog. Video can be tempting but consumers do not always prefer it. There are many factors that you should consider before diving in (or bellyflopping if you do not get it right). 

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Topics: Blogging, Video Content