The VPM Blog

Piper.vpm

Recent Posts

#SharkWeek has a Strong [Social] Bite

Posted by Piper.vpm on Aug 2, 2013 6:05:25 AM

“It’s not a tiger shark.”

“How do you know that?”

Read More

Topics: Social Media

10 Things More Exciting than the Royal Baby’s Birth

Posted by Piper.vpm on Jul 26, 2013 6:10:30 AM

Okay, we get it. Kate Middleton gave birth. Woo-hoo. Now can we PLEASE leave the poor new mother alone and stop talking about it?

Read More

A University's Guide to Using Tumblr: Yale Edition

Posted by Piper.vpm on Jul 24, 2013 3:54:00 AM

Tumblr is back from the dead and can be very beneficial to Universities if used properly. The social site opens a door to an audience of prospective students and life-long learners, a combination you can’t quite find on other social channels.

And Yale’s Tumblr serves as evidence.

Read More

Topics: higher education, Social Media

Snapcat | Cats and Selfies DO Mix

Posted by Piper.vpm on Jul 19, 2013 6:23:08 AM

Let’s just start by admitting that we’ve all spent a significant amount of time scrolling through hilarious cat pictures and videos on the internet. Confession: the only Facebook interaction Audra and I engage in is posting hilarious cat memes on each other’s walls, chatting using only cat emojis and liking adorable cat pictures. We’re not ashamed and I know we’re not the only ones considering that cats make up about 50% of the internet.

But it’s not fair for us humans to constantly post pictures of our furry friends without consulting them first. What, just because we have opposable thumbs means we can embarrass out beloved pets? And what if they want to experience the joy of taking a selfie every now and then? After all, selfies are almost as popular as cats on the world wide web.

Read More

Social Media Saved the Twinkie

Posted by Piper.vpm on Jul 17, 2013 5:10:11 AM

For those of you who previously raided store shelves and are now hoarding expired Twinkies, breathe a sigh of relief -- or maybe kick yourself depending on how much you paid for your alleged last Twinkie.

Read More

Topics: Inbound Marketing

Smart Talk for Success

Posted by Piper.vpm on Jul 10, 2013 6:00:46 AM

Startup Drinks last night was a success, I met a range of successful business owners to eager college students. And we all had one thing in common, we want to be successful. Some of the attendees had already figured out how, while others were still trying to plan out their next best move.

Read More

The Value Behind Fruit and a Twitter Handle

Posted by Piper.vpm on Jul 3, 2013 4:47:46 AM

Welcome to the new age of college athletic trades where top schools like Stanford and Syracuse swap Twitter handles for oranges.

Read More

Topics: Social Media Strategy

The Best 4th of July Apps

Posted by Piper.vpm on Jun 28, 2013 6:02:20 AM

Get your grills, coolers and American flags ready because the 4th of July is right around the corner. Parades all morning, picnics all day and parties all night is a typical July 4th agenda. Not many days in America top this one.

Read More

Millions on the Wire with #Skywire

Posted by Piper.vpm on Jun 26, 2013 5:10:18 AM

It’s funny how something as little as the #hashtag can have such a significant impact on...well, everything.

Social conversation has expanded even further with Facebook’s recent introduction of the hashtag. As Don discussed on Monday, the potential reach to customers, friends and the general public that Facebook hashtags present is huge for businesses -- or anyone trying to expand their influence -- if properly utilized.

Read More

Topics: Social Media

#SwiftPitch | Havana Dreamin'

Posted by Piper.vpm on Jun 20, 2013 5:18:21 AM

It’s not Auburn, it’s Havana. A place where you can come to unwind after a long day of work with a high end cigar in a unique atmosphere.

And boy is it relaxing. Havana Dreamin’ welcomed the Verge Pipe Media team with a Hemingway themed lounge and comfy leather chairs which everyone immediately melted into. Fighting the urge to enjoy a cigar and play a game of poker, #SwiftPitch at Havana Dreaming began.

Read More