The VPM Blog

Rachael Gamlin

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Update Summer Social Media for better college inbound marketing

Posted by Rachael Gamlin on May 7, 2015 10:45:00 AM

Summer is the season for refreshing. Whatever you're behind on, whether it be sleep, work or just relaxation, you can get it done during the summer. The season offers that beautiful reprieve from the normal grind of life. And that's why it's the perfect time to spruce up your higher ed social media and try some different techniques. Here are some of our top reasons to convince you that summer is the premier time to update your college's FB, Twitter and Insta, amongst all the other awesome platforms.

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Topics: social media marketing

The Importance of Higher Ed SEO

Posted by Rachael Gamlin on Apr 22, 2015 9:36:00 AM

SEO. Search Engine Optimatization. If you're looking for the holy grail of attracting students, look no further. By now, SEO may be a blip on your radar - something you have a vague idea about, but aren't quite sure how or why you should be implementing it. So here's your wakeup call to the importance of search engine optimization for universities and their websites: it's crucial, it's relevant and it's definitely something you need to employ to get more website hits.

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Topics: higher education

Social Media Best Practices for Admissions: The Building Blocks

Posted by Rachael Gamlin on Apr 10, 2015 9:06:00 AM

Best practices can seem tedious, but they are crucial to excel in if you want to knock the social media ball out of the park, especially when it comes to admissions. Going over the building blocks to creating amazing social media content seems trivial, but it's always informative to throw it back to the basics. Afterall, some of the most awe-inspiring monuments would be nothing if you didn't first start with their basic elements (see: Stonehenge, the Pyramids, etc.). Convinced yet? Good. Check out these higher ed marketing best practices to refresh your skills:

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Topics: social media marketing

College Advertising in Practice: What Works Best?

Posted by Rachael Gamlin on Mar 30, 2015 9:19:00 AM

You can cram higher ed advertising tactics and techniques into your head all day long, but sometimes until you actually see how others schools are effectively rockin' it, none of it will stick. 

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Enrollment Management Tactics for Turning Leads into Students

Posted by Rachael Gamlin on Feb 13, 2015 9:42:36 AM

It’s no secret that teens and young adults these days basically thrive off the Internet. We know the stereotypes, but honestly, not all that time is spent sharing links on Facebook. We actually do a lot of research about pretty much anything we’re interested in. This can be great for your higher ed inbound marketing strategy in a couple of different ways. Students have more info than ever about your school right at their fingertips and can learn almost anything they want about a university’s campus, academics and extracurriculars in a heartbeat.

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Topics: higher ed inbound marketing

Universities with Flawless Higher Ed Inbound Marketing Practices

Posted by Rachael Gamlin on Feb 6, 2015 9:28:35 AM
Trust me, I know this inbound marketing stuff can get confusing. It becomes difficult to keep all of the inbound marketing tactics that we’ve thrown at ya straight in your mind. Don’t worry though, because at this point if you’ve been following our latest blogs posts, you’re on your way to learning the ropes and are quickly training to becoming an Inbound Marketing Jedi.
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Why You Should Consider Working With a Higher Ed Marketing Agency

Posted by Rachael Gamlin on Feb 2, 2015 10:11:28 AM

Let me start by saying that there’s a lot of misconception revolving around the purpose of a Higher Ed Marketing Agency like Verge Pipe Media. Hell, when I first started working here, I was fuzzy on the details of everything we did (don’t judge, we’ve all been there), as are many of the people that consider working with us. Potential clients tend to shy away from companies like ours because they’re worried we’ll take work away from their Communication and Marketing team, or worse, we’ll replace them. However, this is far from what actually happens and just as far from our purpose.

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Higher Education Inbound Marketing Techniques to Target Millennials

Posted by Rachael Gamlin on Jan 23, 2015 9:19:33 AM

Let me set the scene for you. It's 7 a.m on the second day of my winter break and I'm cozied up in my warm bed, refusing to relinquish the blankets and trade them in for the cold (my parents always forget to turn the heat back on during the day when the kids are home. Such empty-nesters). 

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The Prime Time for Higher Ed Marketing

Posted by Rachael Gamlin on Dec 1, 2014 3:30:00 PM

 Christmas. Just the word brings to mind images of mistletoe, stockings and creepy snowmen decorations. And for those that work at or attend a higher education institution, it’s a time to veg out, bundle up in a Snuggie and watch Elf. But don’t get too comfortable, because it’s also the prime time to kick your university’s higher ed marketing into gear.

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Topics: higher ed marketing

Maintain Alumni Communication Through Sponsorships, Not Scholarships

Posted by Rachael Gamlin on Nov 20, 2014 9:00:00 AM

It seems that lately, many alumni and donors want to have a participatory role when it comes to giving away their money to students for scholarships.

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