The VPM Blog

Rachael Gamlin

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"Finding a Way" to Make a Bad Situation Worse

Posted by Rachael Gamlin on Nov 10, 2014 10:31:00 AM

Down here in the Deep South, we love ourselves two things: football and good ole’ Southern hospitality. So when one of these gets overlooked, it tends not to go over so well, especially when one conflicts with the other.

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Why DegreeWorks Just Doesn't...Work

Posted by Rachael Gamlin on Nov 3, 2014 9:29:00 AM

Here at Auburn, there is a system for students to be able to monitor their progress toward their degree(s). This program, known as DegreeWorks, allows you to “check your status” to make sure you’re on track and in the right classes. In principle, it is supposed to act like a quick advisor if you don’t know where you stand in your progress to your degree. And it’s a great tool to principle.

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Hey Everyone, Stop Bashing Our Humanities Degree

Posted by Rachael Gamlin on Oct 27, 2014 9:38:00 AM

As you’ve probably been hearing over the past decade, our students are falling behind in STEM fields. In 2008, the United States ranked 30th in math literacy and 24th in science literacy and between 2003-2009, nearly 50 percent of students working towards their bachelor’s degrees in STEM didn’t finish their program or switched to a non-STEM major.

These are pretty dismal stats and they’ve led to an increase in the merits placed on degrees in science, technology, math and engineering. While this is great, it has essentially created a “humanities-degree-bashing party” by encouraging people to place more importance on STEM degrees. This climate has become increasingly more hostile and derogatory toward those in the social sciences and humanities, especially among college students and higher education institutions, and it needs to stop.

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PR Crisis Management Like a Pro

Posted by Rachael Gamlin on Oct 20, 2014 9:37:00 AM

What do you do when your company gets caught up in a snafu? Don’t react like the heads of


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How To: Pinterest For Business

Posted by Rachael Gamlin on Oct 13, 2014 9:20:00 AM

Alright, everyone. Clear your schedule, pull up a seat and put your learning caps on, ‘cause this is your formal invitation to today’s blog post, or what I like to call “Pinterest For Business Learning Time, B*tchezzz” So you’ve heard of this Pinterest thing, and you’re confused about it. Like... pinboards...for the interweb? YEP. Can this really help grow my business? DOUBLE YEP.

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Darius, We Still Want You

Posted by Rachael Gamlin on Oct 7, 2014 9:01:25 AM

Hey Darius, next time you’re thinking about Drinkin’ and Dialin’, think about Verge Pipe Media’s offer to drink free alcohol and dial us up to RSVP.

Our company has been running a campaign to bring Darius Rucker to our South Carolina tailgate since August 28th and we’re still hard at work in the office to gain the attention, and hopefully the “yes” nod, from the Hootie & the Blowfish frontman.

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The Art of LinkedIn for Colleges and their Students

Posted by Rachael Gamlin on Sep 30, 2014 9:18:58 AM

By now, you’re probably tired of hearing about the importance of LinkedIn. Believe me, we students are too. But the hard truth is that LinkedIn is the professional version of Facebook and everyone knows how ingrained Facebook is into everyday life. It’s getting to the point where if you don’t have a LinkedIn, it makes breaking into a professional field much more difficult.

After urging by my professors, I decided to take a chance on LinkedIn, thinking as a junior in college, I’d be ahead of the game. I was so wrong. High school students are even on LinkedIn now, with lovingly designed profiles. I’ve finally started to grasp the importance of this site. It really is a virtual resume for anyone to see.

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Snapchat and Your Higher Ed Social Media Strategy

Posted by Rachael Gamlin on Sep 23, 2014 9:16:00 AM

As a Higher Education institution, you may be plugged in with students via Facebook, Twitter and Instagram. If you’re successful thus far in your social media endeavors, go ahead and give yourself a pat on the back, but don’t get too comfortable, because it’s time to take the next step.

Snapchat. Yep, you read that right - Snapchat has rapidly become one of the most popular social media apps for the college generation. When this social media tool first came out, many people were worried that certain *ahem* risque behaviour would take place at a much higher rate. However, since its launch in late 2011, it’s became pretty clear that college kids mainly use Snapchat for selfies, pictures of their pets and photos/videos of the events they attend. And seeing as a new study by Mashable reveals 77 percent of college students check their Snapchats daily, it’s definitely an outlet not to be overlooked when planning your higher ed social media strategy.

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Higher Education Abroad

Posted by Rachael Gamlin on Sep 9, 2014 9:15:00 AM

This past summer, I had the amazing opportunity to study abroad and take French language classes in Paris. Culture shock was mostly related to the amount of smoking by the natives and the number of tourists in such a tiny space. However, there were several differences I noticed between my Auburn classes and higher education abroad.

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Why Your PR Practices Should Reflect Beyoncé's Life:

Posted by Rachael Gamlin on Sep 2, 2014 9:12:00 AM
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