In this video, we will explain the function of style guidelines, also known as brand books or brand guide, and how they could help your business. We also dive into how often you could be updating specific elements of your website, in order to keep your brand looking fresh and professional. Check out the video below to learn more about using style guidelines in your business.
If your business is looking to increase website traffic, updated websites yield more viewers. An updated style guideline also makes your brand look modern and professional. Take a look at your blog or website analytics, is your static brand bringing in high engagement and click-through rates? If not, a fresh new look could be exactly what your brand needs in order to attract customers. Happy branding!
The style guide is a roadmap to how your content will look and sound and this will apply to the campaigns that you run as well. You've got your style down, but what else do you need to get an inbound marketing campaign rolling? Click below to download our free checklist!