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Stephen White

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What Your Business Can Learn From The Sneakerhead Fandom

Posted by Stephen White on Jul 10, 2019 11:02:00 AM

The sneaker industry is one of the biggest niche markets in the world right now, at a whopping $55 Billion estimated net worth with secondary resale markets alone estimated at $1 Billion.  So there has to be a few things these companies are doing right in terms of marketing… or are shoes really just that expensive now? Here’s what we think you could learn from the sneakerhead fandom.

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Topics: Brand Marketing, marketing to Generation Z

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