The VPM Blog

Tod Meisner

Recent Posts

Did Higher Education Embrace Inbound Marketing in 2016?

Posted by Tod Meisner on Jan 18, 2017 9:00:00 AM

Higher education institutions continue to lead many industries in the size of their social media audiences. This potential reach makes social media an easy and natural way to spread various messages to prospective students, current students, parents, and alumni.

Social media is also a key component to a solid Inbound Marketing strategy. So, you may think that higher education institutions are a leading the way when it comes to Inbound Marketing. But did higher education embrace inbound marketing in 2016? You may be surprised to learn they still have some work to do.

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Topics: higher education, Inbound Marketing

Top 3 Ways an Inbound Agency Adds Value

Posted by Tod Meisner on Jan 4, 2017 9:00:00 AM
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Topics: Inbound Marketing

RFID Applications in the Sporting World

Posted by Tod Meisner on Dec 1, 2016 9:00:00 AM

RFID is a proven technology that's been around since at least the 1970s. However, it's been too expensive and too limited to be practical for many commercial applications until recent years. Now that the costs associated with making tags have decreased, RFID tags can solve many of the problems associated with manufacturing and the supply chain. The tags can be embedded or encased in packaging for weather-proofing and greater durability. Tags also have microchips that can store a unique serial number for every product manufactured around the world.

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Topics: RFID Technology

Three Steps For Effective Facebook Live Videos

Posted by Tod Meisner on Nov 15, 2016 9:00:00 AM

Facebook Live made its debut in 2016 and continues to revolutionize how marketers use the platform to reach their target audiences. As Facebook’s algorithm continues to give more preference to video that is live over video that is not, marketers need to be smart when using the platform.

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Topics: Facebook Live, Video Marketing

A Giving Tuesday Success Story

Posted by Tod Meisner on Oct 25, 2016 9:00:00 AM

Entering its fifth year, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Celebrated on the Tuesday following Thanksgiving (in the U.S.), #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.

Since its inaugural year in 2012, #GivingTuesday has become a movement that celebrates and supports giving and philanthropy with events throughout the year and a growing catalog of resources.

As #GivingTuesday approaches for 2016, I wanted to highlight a shining example of a well-executed giving day. My alma mater, Illinois State University, has broken annual fundraising records for two consecutive years thanks to its efforts on #GivingTuesday.

Recently I spoke with Lora Wey, Executive Director of Annual Giving at ISU, to pick her brain about what tactics ISU has used to break these records. Below is a transcript of our question and answer session.

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Topics: Giving Day, Giving Tuesday

The Importance of Social Media Customer Service

Posted by Tod Meisner on Oct 4, 2016 9:00:00 AM

Customer service needs are evolving to match the rapid growth and development of today’s digital media. Customers today continue to face various challenges when trying to seek customer service help or a representative. That’s why many consumers are turning to social media to seek help, leave comments and look for advice.

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Topics: Social Media Strategy, Social Media Customer Service

How Marketing Automation Helps Improve Your Alumni Relations

Posted by Tod Meisner on Sep 13, 2016 9:00:00 AM

Football season is back! That means tailgates and re-connecting with alumni when they return to campus. Most alumni associations spend considerable amounts of time during the offseason planning tailgate events. It’s important to be able to reach these important connections in person and update them on the changes at their alma mater. But, once the food and drinks are gone and the final whistle blows, what are you doing to keep in contact with these alumni?

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Topics: Alumni Relations, Inbound Marketing, higher ed inbound marketing

Five Easy Ways To Maintain Accountability With Your Client

Posted by Tod Meisner on Aug 23, 2016 9:00:00 AM

This is the third blog in a series of blogs written by Tod Meisner, our Executive Director of Client Leadership. In the spring of 2016, he attended Second Wind's Account Executive College in Chicago. The two-day seminar provides methods for improving account service and retaining the accounts that are so important to long-term agency viability and growth. The blog series will cover his key takeaways.

Leading clients is a contact sport. It’s one of the phrases that stuck with me after I first heard it while at Account Executive College. You must be in the trenches every day with your clients in order to properly lead them. Being in the trenches, for me at least, means being in front of clients consistently, while proactively offering them strategic counsel.

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Topics: Client Leadership, Client Relations

Agency FRONT LINES: Be A Partner NOT A Vendor

Posted by Tod Meisner on Aug 2, 2016 8:00:00 AM

This is the second blog in a series of blogs written by Tod Meisner, our Executive Director of Client Leadership. In the spring of 2016, he attended Second Wind's Account Executive College in Chicago. The two-day seminar provides methods for improving account service and retaining the accounts that are so important to long-term agency viability and growth. The blog series will cover his key takeaways.

Leading clients is a contact sport. It’s one of the most important things I learned while at Account Executive College. This means that if I’m going to lead our clients successfully, I must be in front of them consistently and speak with them frequently.

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Topics: Alumni Relations, Inbound Marketing, Client Leadership, Client Relations

Agency FRONT LINES: Listening With Mirrors

Posted by Tod Meisner on Jul 13, 2016 8:00:00 AM

This is the first in a series of blogs written by Tod Meisner, our Executive Director of Client Leadership. In the spring of 2016, he attended Second Wind's Account Executive College in Chicago. The two-day seminar provides methods for improving account service and retaining the accounts that are so important to long-term agency viability and growth. The blog series will cover his key takeaways.

Leading clients is a contact sport. As our Executive Director of Client Leadership (fancy title I know!), I’ve learned that I have to roll up my sleeves and get dirty if I am to lead our clients successfully. What I mean by that is I must be in front of clients consistently, while proactively offering them strategic counsel.

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Topics: Inbound Marketing, Client Leadership, Client Relations