Higher education institutions continue to lead many industries in the size of their social media audiences. This potential reach makes social media an easy and natural way to spread various messages to prospective students, current students, parents, and alumni.
Social media is also a key component to a solid Inbound Marketing strategy. So, you may think that higher education institutions are a leading the way when it comes to Inbound Marketing. But did higher education embrace inbound marketing in 2016? You may be surprised to learn they still have some work to do.