Today's small and medium-size businesses (SMBs) have a lot of responsibilities larger firms can simply hire or contract to fill. With tight budgets and in some cases, razor-thin margins, many SMBs are looking for ways to meet internal and external deadlines in back-office areas as diverse as marketing, payroll, and accounting. One solution to consider are tools that automate part of all of these tasks, freeing up time business owners and managers need to focus on front-office tasks like sales, customer service, and in-person employee training.
Business Process Automation (BPA) Simplifies Many Tasks
Today's automation tools are intuitive and easy to learn. Those who remain wary need to see how automated processes free up their time to deal directly with customers.
Business News Daily says new adopters will be pleased to see that automation reduces the amount of tools they've been using. By streamlining routine tasks like document management, things that became complicated over time are simplified. The older technology is often less efficient than the new options out there.
Take email, for example. Free email services like Gmail can deliver email blasts, but the basic package has few management tools. It doesn't allow for scheduling or tracking metrics like how many emails were opened, forwarded, and prompted clicks to a website. It doesn't track requests to be added to or removed from the list, which can compromise marketing success and compliance with anti-spam laws.