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Residual Remuneration: 3 Tips to Earn Money from a Web Series

Posted by VPM Guest Blogger on Jan 9, 2015 3:56:00 PM
Jenna Mourey, who goes by the name Jenna Marbles on her YouTube channel, earned nearly $350,000 in 2012 by posting profanity-laced videos of herself talking about everything from applying makeup intoxicated to how girls fall asleep at night. Most of Mourey's 14 million followers fall within the under 30 crowd killing time on the Internet. She has more followers on Facebook than Jennifer Lawrence, and more Twitter followers than Fox NewsDespite what you think of her content, there are many lessons that can be learned from Mourey's experience. She seized the moment when her first video went viral in 2010 and began producing follow-ups immediately when her number of subscribers continued to multiply. Whether you are giving guitar lessons, teaching tax preparation tips, or breaking down differential equations, money can be made once you reach the five-figure mark for subscribers and followers across all your channels.

The amount of money you make will solely depend on consistently publishing quality content and marketing it. These three tips will help on all those aforementioned front.

The Social Media Factor

Facebook draws more than 829 million active daily users, according to public company data. Twitter draws a fraction of that at 271 million active monthly users, with 77 percent of said users living outside the U.S. The fastest way to build an audience is utilizing these platforms to promote your videos and blog posts.

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Topics: Social Media

Back Office Automation for small and medium businesses

Posted by VPM Guest Blogger on Jan 2, 2015 11:28:00 AM

Today's small and medium-size businesses (SMBs) have a lot of responsibilities larger firms can simply hire or contract to fill. With tight budgets and in some cases, razor-thin margins, many SMBs are looking for ways to meet internal and external deadlines in back-office areas as diverse as marketing, payroll, and accounting. One solution to consider are tools that automate part of all of these tasks, freeing up time business owners and managers need to focus on front-office tasks like sales, customer service, and in-person employee training.

Business Process Automation (BPA) Simplifies Many Tasks

Today's automation tools are intuitive and easy to learn. Those who remain wary need to see how automated processes free up their time to deal directly with customers.

Business News Daily says new adopters will be pleased to see that automation reduces the amount of tools they've been using. By streamlining routine tasks like document management, things that became complicated over time are simplified. The older technology is often less efficient than the new options out there.

Take email, for example. Free email services like Gmail can deliver email blasts, but the basic package has few management tools. It doesn't allow for scheduling or tracking metrics like how many emails were opened, forwarded, and prompted clicks to a website. It doesn't track requests to be added to or removed from the list, which can compromise marketing success and compliance with anti-spam laws.

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How Is Your Social Media Team Using the Cloud?

Posted by VPM Guest Blogger on Dec 8, 2014 10:22:29 AM

 Social media allows your brand to reach a huge audience through blink-and-you'll-miss-it opportunities. The quick pace and visual style of social media means that you have countless chances to build wide-spread brand that generates your return on investment. However, it also means that all of your employees, from the intern to the CEO, need to be brand advocates.

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Topics: Social Media

The Pitfalls of Social Media Customer Service

Posted by VPM Guest Blogger on Dec 1, 2014 3:03:20 PM

 There is no denying that the Internet Age has brought about new techniques in marketing and customer care, but not all new things are good. Even some great technologies can be used incorrectly, eroding the consumer experience and losing customers for a business. Social media and Internet-based customer care may be good for the majority of clients but great customer service will be outstanding for all clients. We recently looked at companies doing a great job on social media, but let's explore some of the pitfalls of social media customer service in this article.

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Start Your Black Friday & Cyber Monday Marketing Today

Posted by VPM Guest Blogger on Oct 11, 2014 8:00:00 AM

Is your academic and higher education marketing team ready for the holiday shopping season? It may seem like a strange question, but there is a lot that any marketer can learn from the methods utilized by retail marketers to prepare for Black Friday and Cyber Monday. The Pew Research Internet Project reports that 74 percent of adults with access to the Internet used social media networking in January of 2014, which is a fact that is not ignored by savvy retailers. Here are three of the lessons that higher education marketers can learn from the world of retail marketers.

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Topics: higher education, Email Marketing, Brand Marketing, Social Media

The Future of Student Loan Debt in America

Posted by VPM Guest Blogger on Sep 8, 2014 9:08:30 AM

It’s hard to have the American dream these days without the American university experience. The structure of modern society makes it nearly impossible to get hired on a decent salary without a college education, and these days, employers are now expecting some sort of graduate degree as well. But with the cost of tuition rising 500 percent higher than it was in 1985, going to college has become a growing concern for many Americans.

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Terrific Tech for the Sales Team

Posted by VPM Guest Blogger on Aug 8, 2014 9:15:11 AM

You’ve finally done it. After years of planning your strategy and setting up your pieces, your business is officially off the ground and running. In fact, things are going so well you have begun to realize that you may not be set up with the technology you need to succeed. You have an exceptional product and a top notch sales team, but in this every changing world you need to be able to stay ahead of the curve and make sure your team has everything it needs to succeed.

Sales can often be a cutthroat business. Regardless of your product, it often comes down to having the best-trained staff, the most up to date knowledge and the ability to get that knowledge to your preferred demographic. Many times just getting all of your people together at the same time can be nearly impossible, so here are some solutions that can help you organize your sales team into a well-oiled machine, no matter the situation.

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