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Best Practices for Video Editing on Social Media

Posted by Crystal Rawls on Jul 6, 2016 8:00:00 AM

Let’s face it, if you’re not using some form of social media in your business nowadays, you aren’t going to go far. It’s where your audience thrives and consumes the content you send out. All successful businesses and entrepreneurs use the tools that social media sites graciously offer to their advantage in a way of bringing in more consumers. Uploading video is one of those tools.

Almost every social media platform out now supports user generated video content. It’s one of the best ways to grab a user's attention and convert them into loyal consumers. How do you think brands are able to market themselves so well with video? However, you can’t do that if you don’t know how to edit for the social media platforms you plan on using. By the time you finish this blog, you will not only have a few best practices under your belt, but also the video standards for some of the major social sites you might be editing work

Cut it. Then cut it again.

You should edit your video down to the content that makes it relevant, keeps your audience connected, intrigues, and/or entertains all while getting your message across. Cut the content that doesn’t do anything for you or your audience. Is it unnecessary? Cut it. It doesn't make sense? Like the song goes, you need to cut it.

Especially if you aren’t using your time wisely or to your advantage. If you don’t think that you can edit your content down to the marrow in it’s bones, then you’re lying to yourself. How do we know you’re lying? Because big competitors make whatever time they have (which isn't a lot) to attract you to their products. If they can do it, so can you. Also note that you don’t need to use all of your allotted video time if you don’t want to. The shorter the better.

Get your message across right away..

Keep in mind that when you’re editing your video for specific sites with time constraints on videos that you get your message across in the beginning. What I mean by this is that whether you have a 15 second or 1 minute limitation to advertise your relevant content, you need to make sure that you’re not cutting it out when you’re editing for time. Make sure that the whole video, no matter how long it is, supports your message clearly.

Believe it or not, depending on what social media site your video is on, also depends on the attention span of your audience. If it’s a Youtube ad, you have 5 seconds to reach someone and they will hold that to you as their arrow hovers over the skip button. They don’t want to have to watch more than is expected of them. So don’t make them. They’ll appreciate you getting to the point quickly and creatively.

Make sure the audio is on point.

You don’t need to have any compelling music or voice-overs to make your video awesome. It could be silent if that’s what your content calls for. However, if you do use any form of audio, make sure that it is clear and crisp. No one wants to hear sketchy audio that detracts from what they’re looking at.

Is it relevant? No? Then make it relevant.

If you don’t have a clear message in your video before you edit it down to be devoured by your hungry audience, then you need to re-shoot and edit knowing that it’s there. Not only should you get your message across, you should make sure that it’s relevant to your brand and what you’re trying to get across. If your audience doesn’t get it, then no one will get it. Edit it in a way that brings forth the reasons why people should watch your video. Simple editing and transitions can do wonders

(Insert your logo here)

If your brand, company name, or logo isn’t in the video at the beginning and/or the end, you’re wasting your time. People need to know that your content is in fact your content. Don’t be afraid to mark what’s yours and be proud of it. The content you create just gives value and credibility to your name so make sure it’s in there.

To filter, or not to filter. That is the question.

Sepia tone. Black and white. Those are just the simple filters in the array of video effects you might have at your disposal. No matter if you’re editing through the social media app you’re posting on or through Adobe Premiere, you shouldn’t go crazy with filters.

Simply shooting nice quality scenes with a normal white balance and limited grain and blurs could be all you need to have a high quality video. If you’re artsy, then of course go for the filters that will work best with your content. Just make sure your audience isn’t wondering why there were so many filters by the end of your video.

If you're looking for more tips regrading how to use social media's perks to your advantage, make sure you check out our eBook below.

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Topics: Video Content

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