Let's face it. Video has taken over the internet. We spend countless hours watching puppies, kittens, and tutorials. You want to better market your content to your target audience, but you aren't sure if you should go the route of a video or a blog. Video can be tempting but consumers do not always prefer it. There are many factors that you should consider before diving in (or bellyflopping if you do not get it right).
- Video involves the same process of sharing information, advice, or products as a blog post. To get your message across, you do not have to have any professional writing skills.
- Videos are perceived well by most viewers. It takes less time to watch a video than it does to fully read a blog post. Bonus: it can be more personal. Some people connect better if they
have a physical image of the person speaking.
- Videos are easy to search, organize, and promote. Videos can be promoted on many different channels, (YouTube, social media, company websites, and more.)
- Making a video takes time and money. Editing video takes time. Video equipment is expensive.
- Video uses audio. Viewers may not always be in an atmosphere where they can listen to the content in the video.
- Editing a video once it has been uploaded is no easy task, whereas editing a written blog is.
- Blogging is simple and does not take a lot of setup or equipment. All you need is your computer and time to put your thoughts into words.
- Readers are more likely to retain information that is written vs. content that is viewed.
- Blogs are tailored for SEO (Search Engine Optimization). SEO can help your business grow and meet your business objectives.
- For a blog post to be successful, you need to be articulate and have excellent written communication skills.
- Fully reading and understading a blog post will take much longer than watching a short video.
- It is vital to have a good grasp on SEO (Search Engine Optimization) knowlege. SEO helps your post be more visible to your target audience.
Weighing the pros and cons of each is the beginning step in deciding whether to use video content or written content. The next is establishing who your buyer persona is. What age range should you focus on? What industry are they in? This should play a huge role in whether you choose to use a video or a blog. A younger audience made up of students will prefer video content while a business professional would be more likely to fully read a blog post. Understanding the demographics of your audience is imperative to the success of your post.
Think you've mastered writing blogs and creating great video content? Turn it into a campaign to further grow your business. Need help? Click below to download our FREE Ebook: