By: Addi Rogers
This week's #poolread is about search engine optimization. Disclaimer: I’m not here today to tell you search engine optimization is easy, or that you should even know what it is. To tell you the truth, I’m not really sure myself.
I’m kidding (mostly), but I am telling the truth in that SEO is confusing, and it seems pointless and redundant if you don’t know all of its benefits.
According to Google, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” SEO is an important strategy in growing your business because the higher it is on the list of returned results, the more likely it is to be seen. Here are a few essentials of maximizing traffic to your website using search engine optimization.
As much as I hate to say it (because I hate to do it) backlinking is one of the most straightforward and easy ways to increase SEO. Backlinking is the process of sharing the link to your website or one of your blogs on a similar blog or website’s comment box. Make sure to leave a relevant comment and attach your link so that people who see it will click on it and drive more traffic to your website.
SEO No-no: Don’t backlink too much and make sure to leave original comments. Backlinks are annoying if they're not relevant.
Keywords are crucial. Add specific and relevant key words to every page and image of your website to increase site traffic. If you’re building your home page, you might use your company name, CEO’s name and type of business as keywords. For instance, “Verge Pipe Media”, “Don Crow” and “media marketing” would all be great keywords for our website.
SEO No-no: Be careful not to include too many keywords on your website or Google will assume that you are a spam-bot, and it will ignore your website.
Let me just say this – content is key. You should be posting new content to your website on a regular basis. One great way to do this is by integrating a blog (hint, hint – why Verge Pipe Media posts at least two blogs a week). Not only will it increase site traffic, but it’s a great way to connect with customers, to share relevant links from your website, and make your site more personal
SEO No-no: If you’re going to start a blog, make sure you keep up with it. Nothing is worse than looking at company whose last blog post was in 2012. Frequency is a must.
As I mentioned before, these are just the bare bones of search engine optimization. Check out our #beachread on Thursday for a more in-depth look.