The VPM Blog

Apple Mini, Failure and Lessons from Deep Space

Posted by admin on Oct 23, 2012 9:14:12 AM

Mini Apple

Consider the source but, according to Tim Cook, almost every Fortune 500 company is testing iPad use and integration at the moment. Apple unveiled the iPad Mini during today's livestreamed announcement, driving home some impressive stats on tablet adoption.

What’s more: today’s event depicted an enterprise sector that is moving away from PC and into iOS-based environments. The US Immigration and Customs Enforcement (ICE office) announced yesterday that their team will be adopting iOS devices.

Dark Social

Roughly 70% of space is made up of Dark Matter and Dark Energy. We can’t see it, but that doesn’t mean it doesn’t exist (otherwise the light of the universe’s many suns would make space “bright”).

Keeping with that idea, the marketing world has its own form of dark energy; word-of-mouth conduit that create awareness and drive sales, but are, nonetheless, incredibly hard to track. Social media platforms like Facebook, Twitter and Google+ are celebrated because 1) they are powerful and 2) they are tied directly to analytics.

However, things like text messages and emails and private GChat exchanges are incredibly hard to track. Think about the number of times you’ve sent a friend or colleague an interesting article via email?!

Anyway, The Atlantic and Chartbeat hooked up and have figured out a way to assign value to a large portion of this word-of-mouth traffic. According to Alexis Madrigal (who wrote the headline article and coined the phrase), dark social accounts for an average of 69% of referring traffic to websites. It's worth the read.

Is your content easy-to-share? Do you have a strategy that includes social media and - most importantly - accounts for your customers’ communication habits.

Dealing with Failure

A humble reminder that things fail (some faster than others). And when it comes to products, it's inevitable. Find out how Ford, GM, Microsoft and Vextec engineer with failure in mind.

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Author: is Head of Ops & Co-Creative at Verge Pipe Media. Verge Pipe Media assists public institutions, enterprises and
the non-profit sector with Imaginative Inbound Marketing strategies + campaigns. We also have a development team chock full of Marvelous Mobile Migrators, poised to help transition our clients into a mobile + social world with custom software, iOS and Android mobile apps.

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