Another Enterprise Round Up for your consideration - headings are links - consider our commentary and jump for the full article
A fantastic product and solid strategy are required for long-term viability. Function is your foundation. Function is absolutely critical. But… it has become increasingly clear that great design is a difference-maker. When all things are equal, design tips the scale. Design can compensate for cracks in your foundation. Design = consumer influence.
Here’s a killer quote and warning from the Co.Design article:
“Good designs seldom stay good for very long if they [designers] must navigate a gauntlet of corporate approval. That’s because the design process is as much reductive as anything else--figuring what can be simplified and taken out. Corporate approvals are usually about adding things on to appease internal overseers. When something has been approved by everyone, it may be loved by none.”
Do you sell expensive products or services? Better make sure your company looks expensive. Is your company trying to compete or keep pace with breakout innovations? Better make sure you look cutting edge. Excellent design – however that translates in your industry – telegraphs your story.
Remember your momma’s advice: “make a good first impression - appearances matter”. Read this article and tune into design trends so you don’t get caught looking like a schlub. Also, check out Ebay's brand new logo (released today).
From Ebay to Amazon.com. Check out this real world example, including a neuro-scientific explanation of “Picture Superiority”. See also: above link.
While we’re on the topic of sending 'conservative' versus 'innovative' signals… take a look at your board room. Does it resemble pre-2012 Augusta National? Even male chauvinists will have a hard time arguing these stats: “A McKinsey study found that across all industry sectors, companies with the most women on their boards of directors significantly and consistently outperform those with no female representation: by 41% in terms of return on equity and by 56% in terms of operating results."
Author: Meredith Singer is Head of Ops & Co-Creative at Verge Pipe Media. Verge Pipe Media assists public institutions, enterprises and the non-profit sector with Imaginative Inbound Marketing strategies + campaigns. We also have a development team chock full of Marvelous Mobile Migrators, poised to help transition our clients into a mobile + social world with custom software, iOS and Android mobile apps.