The VPM Blog

The Dos and Don'ts of Email Marketing

Posted by Addi Rogers on Mar 6, 2014 2:55:42 AM

We all get those annoying emails from businesses. They hit our inboxes and we delete them without a second thought. If you work for a small business, it is important to know the dos and don’ts of email marketing. It can be a great tool for your company if you use it in the right way.

Before getting into the dos and don'ts, here’s a cool infographic on how using emails as a marketing tool can be really effective.

dos and don'ts of email marketing

Based on the content above, you can see that marketing through email can be a great way for your business to earn profit and raise brand awareness. But if you don't know the ins and outs, it can steer customers away from your company. Here are a few opinions from around the office.

Email marketers can take a tip from Carly: don't overdo it. As she said in the video, she unsubscribed from Forever 21 emails because they were too frequent. Make sure the content you're sending is short, sweet and relevant. If you start overwhelming customers with too many emails, they'll quickly lose interest in your business.

Allison further proves the point that good subject lines are crucial for successful email marketing. If you're sending out emails to customers, make sure to include the benefits of the email in the subject line. Customers will be far more likely to open your emails if they feel like they'll get a deal out of it.

A great way to get subscribers (and keep them) is through establishing trust through your emails. Give customers options like how often they want to receive emails and what kind of content they want to receive. If what you're sending is valuable and relevant, people are much more likely to see what you have to say. Furthermore, develop a unique voice to make your emails a fun experience for your customers. You don't want your subscribers thinking you're a spambot.

Lastly, keep it short. It shouldn't surprise you to know that people don't scroll. If your email is longer than what can be displayed on the computer screen, kiss your subscribers goodbye.

Here's one more infographic to further explain:

dos and don't of email marketing

So There you have it, folks. The key to great email marketing is a catchy subject line, short but valuable content, personalization and not overdoing it with the frequency of emails. Good luck on all of your email marketing endeavors.
photo credit: ecstaticist via photopin cc

Topics: Email Marketing

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