The VPM Blog

First on, Last off: Mobile fills our waking moments

Posted by Don Crow on Sep 30, 2012 4:00:35 AM

$275 is spent on mobile devices every second in the US.

eBay (remember them?) expects $10 billion in mobile volume this year. That’s double last year’s total.

Mobile increasingly revolutionizes, reshapes and resizes markets globally.

On a more personal level, half of Americans now sleep next to their mobile phones. If given a choice between taking a phone or lunch when they leave the house, 65% opted to go hungry in favor of staying connected via their mobile phone. Another 44% said they’d leave their wallet at home.

And yet, there are still organizations out there who don’t think of mobile first – or even the intense power of connection they have with the half of Americans who turn on their phone right after turning off their alarm.

Reverse that cycle at night, when the alarm gets set before the mobile phone gets turned off (or to vibrate/silent).

That’s 156 million people in the US who could have a connection to you at some point today, tomorrow, or any day that ends in “y.”

Drill down a little further and you’ll see college aged young adults who are quite literally with their phones 24/7. One brand that recognizes this and capitalizes is Red Bull. Through the use of mobile ads on popular music service Spotify, iPhone wielding students are taken to a special landing page with a branded mobile game. Wait – there’s more. Wanna buy some branded Red Bull merchandise? There’s a app link for that to Amazon to complete the purchase.

But there’s more to mobile than games, ease of shopping and branding.

Take a Field Trip.

A Google Field Trip app that is.

This new thing of beauty will give you local information: facts about what’s around you so you can connect with the real, physical world. *Yawn* Been there, done that, donated the tee shirt to the Thrift Center. Not so fast….Field Trip does this unprompted.

Yes, before you even ask for it, you could have historical trivia and restaurant reviews in the palm of your hand. It requires about 10 seconds of personalization when you first open the app to get started, but then you’re off exploring and responding.

Where do you fit into the day of the mobile consumer?

  • They’re awake right? That’s a start.
  • They have their phone with them. 44% of them don’t have their wallet, but they can still make a mobile, online purchase.
  • They want to be informed, entertained, connected and in some cases, before they even know they need the aforementioned.

Do you think you can fit in there? Somewhere? Anywhere?

This is just a glimpse of what’s possible. Not always practical, but possible. And we’re early in this game still, so while you have time to put together a larger mobile strategy, you don’t have time to delay moving mobile up your priority list.

We’ll be digging into more mobile specifics over the next six weeks here at Verge Pipe Media. We’ll look at, and weigh in on things like apps, storytelling and more (we may even get our mobile tech stars to contribute a few lines!).

If this is the first thing you’re reading in the morning, you’re off to a great start. If it’s the last thing you’re reading, sweet mobile dreams. And if you’re somewhere in the middle, then spend a little more of your time getting informed via Verge Pipe Media.
Author: is Founder & CEO at Verge Pipe Media. Verge Pipe Media assists public institutions, enterprises and the non-profit sector with Imaginative Inbound Marketing strategies + campaigns. We also have a development team chock full of Marvelous Mobile Migrators, poised to help transition our clients into a mobile + social world with custom software, iOS and Android mobile apps.

Topics: Inbound Marketing

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